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The Digital Experience Adoption Curve

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"Customer expectations are outpacing your digital experience (DX) investments.”

We’ve been hearing this for years, and yet we continue to make siloed investments and fall victim to departmental views of digital customer experience. The question in 2016 looms: have you and your organization fallen too far behind? Where are you along the digital transformation journey relative to your competitors? What next steps must you prepare for?

Join CMSWire with Forrester’s Mark Grannan and Jahia’s Jessica Sundstrom for a one-hour webinar that tackles fundamental questions on digital experience’s evolution.

This webinar covers:

- The benefits of embracing a digital experience architecture mentality
- Pitfalls associated pinning DX responsibility on a single role
- How successful organizations are redefining "success" in the context of digital experience

Jahia Solutions Group (Jahia) is a leading provider of a customizable digital experience management platform which enables enterprises to put their customer at the heart of their business. Our technology breaks down silos, facilitates authentic 1:1 customer relationships powered by agile innovation, trust and a customer-centric digital workforce. This focus ensures digital enterprise transformation for success in today’s competitive business landscape.

Founded in 2002 and headquartered in Geneva, Switzerland, Jahia has its North American headquarters in Washington, D.C. and offices in Toronto, Canada, and throughout Europe. Jahia counts hundreds of global brands and governmental organizations, in more than 20 countries, among its esteemed customers.

Please subscribe to our channel here. For more on Jahia, please see http://jahia.com or follow us on social media:

-Twitter: https://twitter.com/Jahia

-Facebook: https://www.facebook.com/JahiaSolutions/

-LinkedIn: https://www.linkedin.com/company/jahi...

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The Digital Experience Adoption Curve

  1. 1. CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 1 Review the Webinar Recording here: Webinar
  2. 2. CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 2 Digital Agility Now With Digital Experience Management (DXM) Jessica Sundstrom, VP Digital Marketing
  3. 3. CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 3 Be a leader in Digital Experience’s Third Wave
  4. 4. CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 4 The 3rd wave
  5. 5. CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 5
  6. 6. CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 6 CMO-CIO: CLIMB THAT MOUNTAIN
  7. 7. CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 7 FRAGMENTED MARTECH STACK LUMASCAPE LUMA PARTNERS COPYRIGHT 2015 CMO Challenge
  8. 8. CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 8 SILOED SYSTEMS AND DATA LUMASCAPE LUMA PARTNERS COPYRIGHT 2015 CIO Challenge
  9. 9. CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 9 UNOMI When you accept cookies, you think that you are accepting one vendor to access your data. In reality, your data is collected and used by many, without you really understanding all the information they can access.
  10. 10. CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 10 CMO/CIO-Led Digital Transformation Creative Agility (CMO) Technical Agility (CIO)  Insights / Analytics: Understand people as individuals  Personalization: Respond to people’s needs in their moment  Intuitive Interfaces: Design and deliver quality experiences with elegant presentation  Customer-Centric Focus: Orient workflows around cultivating authentic human relationships  Ethical Data Management: Protect customer privacy with transparent operations  Real-time marketing enablement  Real-time IT development  Real-time data & app integration  Real-time application updates  Re-purpose code in Private App Store  Performance  Open, integratable User Experience Platform Content ⦿ Context ⦿ Collaboration ⦿ Commerce It’s about being human beings serving human beings facilitated by technology. Employee Agility (employees)  New mindset employees and leadership  Cross functional  Align around customers/employees – put people in the center
  11. 11. CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 11 THE NEW CUSTOMER IMPERATIVE Convenience Immediacy Intimacy
  12. 12. CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 12 Jahia’s Leading-Edge Technology
  13. 13. CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 13
  14. 14. CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 14 “The time is now for CMOs to partner with CIOs to focus on the entire customer journey, the entire customer experience. CMOs have mastered the art and science of data-driven, demand generation marketing. But post-acquisition, it’s the customer’s interactions with all other parts of an organization that determine their success and long- term loyalty and advocacy.” ~ Kevin Cochrane, Chief Marketing Officer, Jahia
  15. 15. CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 15 Where do you go from here? Be sure to visit our Resources page at www.jahia.com

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