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True Grit - How to Build an Outreach Team that Delivers: Lisa Myers @ outREACH 2018

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You can’t build a house by holding a hammer! We often believe that tools and processes is the secret to outreach success, but the real material is the people. In this session, Lisa will share how to hire, develop and inspire a team that will deliver great results.

Published in: Marketing
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True Grit - How to Build an Outreach Team that Delivers: Lisa Myers @ outREACH 2018

  1. 1. Launched 32 campaigns so far this year
  2. 2. 2,763 Links 154,746 Link Score
  3. 3. You can’t build a house by holding a hammer.
  4. 4. There is no optimum way of writing outreach emails
  5. 5. OMG WHAT? RIGHT.
  6. 6. It’s not about how many emails you send out
  7. 7. Emails Sent vs. Links
  8. 8. Emails Sent vs. Links
  9. 9. P E P L E
  10. 10. uper chickens Source: Margaret Heffernan
  11. 11. Grit, Collaboration and Believing
  12. 12. we secured over 90 pieces of coverage from the likes of:
  13. 13. 111 Links 350k views
  14. 14. 398 Links 2 million views
  15. 15. Arch di Triomphe - Paris
  16. 16. Tower Bridge - London
  17. 17. 198 Links 250k Views
  18. 18. Finding the “right” people
  19. 19. Looking for experience on CVs might lead to missing real talent
  20. 20. GRIT (passion + perseverance)
  21. 21. Andrew
  22. 22. He’s also a gamer
  23. 23. Find people with DIFFERENT strengths.
  24. 24. Help people to be MORE of who they ARE
  25. 25. SHOW them the way!!
  26. 26. Developed a competency framework (single and management track)
  27. 27. Pathway to promotion
  28. 28. Competency Framework
  29. 29. Accountability grows through empathy and understanding of other people
  30. 30. Cheers4Peers
  31. 31. Love Week
  32. 32. Culture is when it grows organically
  33. 33. Take care of people and people will take care of results!
  34. 34. Thank You! Lisa.Myers@vervesearch.com @LisaDMyers

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