Strategic Objectives Use social media to: • Build brand and reputation as experts in play and learning • Increase visitor numbers and income by connecting social media with a visitor experience that exceeds expectations
Eureka! Experts: developing our brand & reputationFebruary – November 2011 workedwith Northern Lights PR who:• Developed an Experts blog• Launched @eurekaexperts on Twitter• Trained our management team on social media use
Has resulted in:• Huffington Blog• Consultancy opportunities• Invitations to speak at events & publish articles• Steady increase in blog views and comments:
Play 20: Bridging Experts & Audience www.play20.org• National campaign to get families playing together• Potential to extend brand into every home and achieve step change in attitudes to play
Play 20: Bridging Experts & Audience• 3,000 visits (9,000 page views)• Some great endorsements…• …and even greater feedback:
Using social media to build our audienceCreation of Communications Specialist role in 2011, as directrecognition of the increasing importance of digitalcommunications.6 months since beginning of the role:• Facebook: 2,000 “Likes” to 4,500+• 14,000+ check-ins• 1.4 Million ‘friends of friends’• Twitter: 675 to 1700+ followers• Email subscriptions from 10,000 to 18,000+• Two blogs - more than 1,000 views per month• 600 followers on Google+And more: LinkedIn, Foursquare, youtube, Instagram…
Quality, as well as quantity… Social media is great for listening. Whether feedback is good or bad, we: • Acknowledge & say thank you • Share with colleagues • Find out more Bad feedback is an opportunity to talk about what we are doing right!
Time for a quick plug…• Follow us - @eurekamuseum @eurekaexperts @eurekacorporate• Like us! www.facebook.com/eurekamuseum• Read our blog: www.experts.eureka.org.uk• Visit Play 20 and start playing: www.play20.org• Follow us on LinkedIn & connect with us!• Watch out for our shiny new website later this year…