Presentation by Thomas Sehested at the event Indian Opportunities. See www.risgaardknudsen.dk for further information

1. PRESENTATION
e-Types
Indian
Opportunities
CBS
2011

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We work with...
Strategic intent.
Define, extract, execute and
communicate.

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India
0

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sindhu=Indus=India=hindu=hindi

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28 nations, >cultures,
>etnicities and >languages.
1,2 billion Indians
Democracy

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Population 2010

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Population 2050

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< 10$ a day

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Foreign students
USA 2006
China
Europe Total: approx 500.000
India

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The public sector
Valget
Growth not because, but
despite

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From a poor country to a
country with many poor

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India
1

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Historien

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World’s BNP 1500

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India
2

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Historien

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Valget

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India
3

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82% / 2014
Historien

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Dabawalla

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Dabawalla

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Tata Nano

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Tata Nano

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Tata Nano

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Erhvervslivet

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Tata Nano

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Revolution by size

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Poserevolutionen

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Poserevolutionen

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Poserevolutionen

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Poserevolutionen

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Challenges
4

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9% annual growth does not
reach the poor

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Air traffic: +35% p.a.
Cars: +15% p.a.

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Cities vs countryside
Forbrugeren

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Mega cities
Forbrugeren

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Primary education

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Danish Opportunities
All things infrastructural
Value for money
Enviromental services
Agriculture & Food
Danish design

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Classic mistakes
Sees India as Europe / USA 1987
A one marked approach
One size fits all marketing
Impatience
Underestimating the complexity
Failing in partnerships

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59. PRESENTATION
e-Types
Indian
Opportunities
sehested@e-types.com
CBS
2011

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Presentation

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Mega cities
Forbrugeren