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Voicy.ai next frontier in interactive advertising

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My talk about conversational interactions in interactive advertising in Conversational Interaction Conference

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Voicy.ai next frontier in interactive advertising

  1. 1. Voicy.AI : Next frontiers in Interactive Advertising Agenda: ● Intro ● Advertising as a conversation ● Conversational broadcasting ● Advertising virtual agents ● Actionable marketing ● Marketing and Customer Engagement
  2. 2. Voicy.AI : Next frontiers in Interactive Advertising Intro: Started in 2015 Hyper personalized conv. marketing software Pre-programmed virtual agents for businesses Natural Language first interaction Operating at the intersection of AI, AR Participating in open source AI research Demos , 10 Pending patents.
  3. 3. Voicy.AI : Next frontiers in Interactive Advertising Advertising as a conversation: People like to talk to other people Model user purchase funnel as a conversation Awareness ->Interest ->Consn.->Conversion User matching to target intent Use intent to model the messaging Eg: Purchase TV’s flow
  4. 4. Voicy.AI : Next frontiers in Interactive Advertising Advertising as a conversation (Contd): Show ad in the creative. Combine NL and Image. Answer questions about the product Promote capabilities of the product Recommendations/Cross sell more inventory Decrease support cost
  5. 5. Voicy.AI : Next frontiers in Interactive Advertising Advertising as a conversation (Contd): Google Local Ad Voicy Interactive SMS Agent Voicy Telephone agent for queries Escalate to human
  6. 6. Voicy.AI : Next frontiers in Interactive Advertising Conversational broadcasting: Your own Groupon/Daily deal NL Conversations are more effective Add beautiful images if possible Personalize inventory, merchandising and time
  7. 7. Voicy.AI : Next frontiers in Interactive Advertising Conversational broadcasting (Contd): Natural Language Interaction Clarify questions about the product Eg:Voicy SMS Marketing, Facebook Broadcasting, Mobile app notification, Your own chatbot
  8. 8. Voicy.AI : Next frontiers in Interactive Advertising Advertising virtual agents: Monitor the value and behavior of the customer Measure LTV of the customer Generate personalized conversational ad Machine Learning algorithms Eg:Voicy Advertising agents
  9. 9. Voicy.AI : Next frontiers in Interactive Advertising Actionable marketing: Show an ad on Facebook/Google using behavior You can also use Voicy Marketing with your customer list Make it conversational to increase response Action is acquisition/order confirmation page/POS order Demo
  10. 10. Voicy.AI : Next frontiers in Interactive Advertising Marketing and customer engagement: Difference is blurring Initiate the conversation using broadcasting Show the conversational ad to the customer Engage with the customer using AI Agents Need one product for E2E customer engagement MARTECH stack? Do we need a virtual agent?
  11. 11. Voicy.AI : Next frontiers in Interactive Advertising Questions? info@voicy.ai

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