The keynote presentation delivered by Stacy Wolff, Director Notebook Design & Randall Martin, Director Desktop Design at the HP Future Of Touch, Now, Beijing China.
7. ECONOMIC TRANSFORMATION
SHIFTING CURVES
POPULATION
New working class New upper class
Middle class
WEALTH
Increased levels are now experienced in both working and upper classes,
inverting the position of the middle class
8. ECONOMIC TRANSFORMATION
SHIFTING CURVES
POPULATION
Value market Luxury market
Mainstream
market
WEALTH
Consumer markets align accordingly to the modified class curve
12. ECO FRIENDLY
CONSERVATION
HP Compaq dx2810 – an energy efficient PC for HP Thin Clients are designed with an energy
SMBs efficient lifecycle
• $10 US to World Wildlife Fund for each unit sold • BFR/PVC free chassis
• 90% recyclable or recoverable materials • Reduced packaging materials and weight
• EPEAT Gold PC, TCO, RoHS & Energy Star • 80% power savings over traditional PC’s
• HP Power Management software • Recyclability and lease programs
13. ECO FRIENDLY
RECYCLABILITY
HP packaging works towards increased curbside recyclability
• 100% recycled content in outer box, corrugated inserts, and cushioning
• Recycled content is a combination of post-consumer and post-industrial material
15. NEUTRAL ON COLOR
CONSUMER REASONING
PREFERRED COLOR (IN BUDGET)
black
silver
%
grey
Reasons for choosing a specific color
• Neutral is simple, not flashy
• Professional and will stand the test of time
• Sophisticated
16. NEUTRAL ON COLOR
COLOR WITH MEANING
Addressing consumers’ needs with special editions
• Consumers expect color options
• Women interested in color are more likely to purchase matching accessories
• Growing expectation among youth for more visually rich colors and patterns
35. RECAP
MACRO TRENDS
• Economic transformation
• Eco friendly
• Neutral on color
• Going spaces
DESIGN GOALS
• Classic forms
• Material rich
• Small is big
• Experience made simple