1.
• It has various meanings but generally means a
guarantee or promise which provides assurance
by one party to the other party that specific facts
or conditions are true or will happen. This
factual guarantee may be enforced regardless of
materiality which allows for a legal remedy if
that promise is not true or followed.

2.
 It can collect data that will help
drive effective marketing strategies.
Keeping records of past purchases
can help design better promotions
and advertising campaigns.
 Reduced advertising costs and
increased return on investment
(ROI) on marketing campaigns are
two main business growth
advantages.
 Loyalty card programs can help
retain customers, increase traffic
and improve sales.

3.
 It provides proven techniques for satisfying
customers. Insights and ideas from the newsletter
help customer service professionals manage
customer expectations and understand their real
needs.

4.
 Building with a concrete form system is easy to use
while providing you with superior structures. ICFs
accomplish five steps in one – steel reinforced
concrete walls, insulation, air barrier, vapor
retarder and furring – saving time and money.
Plus, ICF walls are stronger than wood-framed
walls, concrete block, tilt-up and anything else in
the industry.

5.
 In this competitive market consumers have become
increasingly conscious, not only about the products
purchased initially but also about the product
quality and its sustained performance. As a result of
which more and more companies are strengthening
their after sales service department.