Web Content Management
Suraj Kika - CEO
Using Social Media to
Raise Brand Profile and
Provide Excellent
Customer Service
“Provide the tools to organise
information across the enterprise.”
Jadu Mission
Blogs and your Brand
Courtesy of Joel Spolsky - no endorsement implied
Courtesy of Joel Spolsky - no endorsement implied
We followed Joel’s blog, tweets...
...Jadu now uses FogBugz to manage quality
Not just techies
Jadu Blogs: Blog site creation
Jadu Blogs: Blog site management interface
Jadu Blogs: Blog site template selection
Jadu Blogs: Blog site
Facebook and your Brand
Currently at 100 million active users
Half of current users return daily
Over 250,000 registrations per day




Source: Fa...
Your brand on Facebook is about
 communicating (NOT advertising)
Use your blogs, Tweets and Facebook
 pages to generate traffic and increase
 PageRank
Write useful and relevant content
twitter.com/jaducms
youtube.com/jaducms

  www.jadu.co.uk
Jadu Social Media Talk - Twitter and Facebook in Government
Jadu Social Media Talk - Twitter and Facebook in Government
Jadu Social Media Talk - Twitter and Facebook in Government
Jadu Social Media Talk - Twitter and Facebook in Government
Jadu Social Media Talk - Twitter and Facebook in Government
Jadu Social Media Talk - Twitter and Facebook in Government
Jadu Social Media Talk - Twitter and Facebook in Government
Jadu Social Media Talk - Twitter and Facebook in Government
Jadu Social Media Talk - Twitter and Facebook in Government
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Jadu Social Media Talk - Twitter and Facebook in Government

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Talk by Suraj Kika, CEO of Jadu on Social Media, Facebook and Twitter in Government at the SOCITM National conference at Stoneleigh Park, Coventry on the 23rd April 2009 - Thanks to Joel Spolsky for allowing to use his excellent example of Social Media comms done right.

The talk focused on brand management on Twitter, the power of customer engagement on Facebook and corporate blogging to best effect.

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Jadu Social Media Talk - Twitter and Facebook in Government

  1. 1. Web Content Management
  2. 2. Suraj Kika - CEO
  3. 3. Using Social Media to Raise Brand Profile and Provide Excellent Customer Service
  4. 4. “Provide the tools to organise information across the enterprise.” Jadu Mission
  5. 5. Blogs and your Brand
  6. 6. Courtesy of Joel Spolsky - no endorsement implied
  7. 7. Courtesy of Joel Spolsky - no endorsement implied
  8. 8. We followed Joel’s blog, tweets... ...Jadu now uses FogBugz to manage quality
  9. 9. Not just techies
  10. 10. Jadu Blogs: Blog site creation
  11. 11. Jadu Blogs: Blog site management interface
  12. 12. Jadu Blogs: Blog site template selection
  13. 13. Jadu Blogs: Blog site
  14. 14. Facebook and your Brand
  15. 15. Currently at 100 million active users Half of current users return daily Over 250,000 registrations per day Source: Facebook
  16. 16. Your brand on Facebook is about communicating (NOT advertising)
  17. 17. Use your blogs, Tweets and Facebook pages to generate traffic and increase PageRank
  18. 18. Write useful and relevant content
  19. 19. twitter.com/jaducms youtube.com/jaducms www.jadu.co.uk

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