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LinkedIn Company Pages – Get Your
Brand Out There
Jade Pluck
What we will cover
Benefits
Create
Expert
• Benefits of a
LinkedIn
company page.
• Creating your
LinkedIn
company page.
• ...
Benefits of a LinkedIn Company Page
• Reach more customers - 400 million people
use LinkedIn
• Answer your customer questi...
Creating your LinkedIn Company Page
• Banner image
Creating your LinkedIn Company Page
• Logo
• Description
– Specialities
– Key products and services
– Why is your company ...
LinkedIn Goals
• Brand awareness
• Increasing sales
• Grow business leads
• Increasing site traffic
• Brand advocates
Become The Expert
• Blog posts
• LinkedIn publisher posts
• Company news
• Industry information
• Slideshare
• YouTube
LinkedIn Company Page Content
LinkedIn Posts
Effective LinkedIn Company Pages
• Images
• Brand advocates
• Content plan
• Fantastic and engaging content
• Consistent
Effective LinkedIn Company Pages
• Evaluate with analytics
Increase Followers
• Continually build followers
– Follow button on website
– Tell people
– Email contacts
– Add URL to yo...
LinkedIn Company Page Tips
• Hootsuite
• Pin content
• Sponsor content
LinkedIn Company Page Tips
• Showcase pages
Connect with me on LinkedIn:
http://uk.linkedin.com/in/jadepluck
Follow my Company Page:
https://www.linkedin.com/company/...
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For InspireUrBiz - LinkedIn Company Pages - Get Your Brand Out There

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In this talk I ran through the benefits of a LinkedIn company page, how to create your page and how to become the expert with your LinkedIn company page

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For InspireUrBiz - LinkedIn Company Pages - Get Your Brand Out There

  1. 1. LinkedIn Company Pages – Get Your Brand Out There Jade Pluck
  2. 2. What we will cover Benefits Create Expert • Benefits of a LinkedIn company page. • Creating your LinkedIn company page. • Becoming the Expert via company pages.
  3. 3. Benefits of a LinkedIn Company Page • Reach more customers - 400 million people use LinkedIn • Answer your customer questions - become The Expert • Involve employees/team • Ranks very high in Google • Drive more traffic to your website • Different roles - separate company page
  4. 4. Creating your LinkedIn Company Page • Banner image
  5. 5. Creating your LinkedIn Company Page • Logo • Description – Specialities – Key products and services – Why is your company unique – Background about the company – CTA • Specialities • Website link
  6. 6. LinkedIn Goals • Brand awareness • Increasing sales • Grow business leads • Increasing site traffic • Brand advocates
  7. 7. Become The Expert • Blog posts • LinkedIn publisher posts • Company news • Industry information • Slideshare • YouTube
  8. 8. LinkedIn Company Page Content
  9. 9. LinkedIn Posts
  10. 10. Effective LinkedIn Company Pages • Images • Brand advocates • Content plan • Fantastic and engaging content • Consistent
  11. 11. Effective LinkedIn Company Pages • Evaluate with analytics
  12. 12. Increase Followers • Continually build followers – Follow button on website – Tell people – Email contacts – Add URL to your email https://www.linkedin.com/company/linkedin-to- success
  13. 13. LinkedIn Company Page Tips • Hootsuite • Pin content • Sponsor content
  14. 14. LinkedIn Company Page Tips • Showcase pages
  15. 15. Connect with me on LinkedIn: http://uk.linkedin.com/in/jadepluck Follow my Company Page: https://www.linkedin.com/company/linkedin-to- success Follow me on Twitter: @jadepluck use #inspireurbiz Website: www.linkedintosuccess.co.uk

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