What is typically
involved/included in a
A2 MEDIA BLOG BY JADE MELADY
• Sound is a key feature in any teaser
trailer, and there are two types:
diegetic(sound on screen) and non-
diegetic(sound put over original clip
– off screen).
- Dialogue is a key feature in a teaser trailer, it allows
the audience to hear the key moments in the film, it
gives them a glimpse at the narrative and view the
funny moments of the film, this makes the audience
want to go and watch the feature.
- Music/soundtrack put on
during editing can
dramatically enhance the
power of a teaser trailer. It
can make it more
rememberable and give it an
edge. It can make it more
dramatic and intriguing.
Editing/special sound effects(non-
- Whether on screen or off screen, sound
effects such as, explosions, a radio/television
or a gun shot, can enhance the drama, action
and suspense of a teaser trailer and make it
Characters Character introduction is near essential in a
teaser trailer. It allows the audience to
immediately create a relationship with the
characters and makes them want to watch it
to find out their fate.
- The teaser trailer allows the
audience to see who the hero is
immediately in the film, which
makes the audience want to
watch it to see if they ‘win’.
- The audience can
immediately identify the
villain, in order to ‘pick a side’
as such. They not even be a
villain, just an opposite
character to the main one.
Such as Twilight, Team Edward
and Team Jacob. – This allows
a fan base to form.
- If a star/celebrity is used in a film that
has a popular fan base, this will
immediately attract fans into watching
the film over another, for example, if
you’re a fan of Hugh Jackman, you’re
more likely to watch The Wolverine than
The funny parts of a film are also often included in the film’s teaser
trailer in order to attract the audience into watching the film because
it appears funny.
Action packed/dramatic moments
The most dramatic an
action packed moments of
the film are often included
in the teaser trailer.
Including these dramatic and action
filled sequences gives the audience
the feeling of eagerness, making
them want to continue watching
and making them want to know
how it ends, encouraging them to
watch to the feature.
Production Company and Directors
The production company’s logo and name are often shown at
the start, and the end of a film trailer, making the audience
aware of who’s film it is. The reputation of a production
company can make or break the film; if someone has seen a
film by a certain production company that they hated and
thought was constructed awfully, they are less likely to view
another one of their films. And vice versa.
The directors name is allow more than likely shown in a
teaser trailer. A well known director or producer could
attract a large audience, for example, for small
independent films, a director such as Shane Meadows
(This is England) would attract fans, and for larger
productions, someone like John Carpenter(The Thing).
Props are always used in teaser trailers in
order to display the main themes and
show the audience a glimpse at the story
- a prop such as a gun, would imply a genre such
as action, crime, gangsta or thriller. A gun in a film
would suggest a character is in trouble, dies, or
- a prop such as a flashy, racing, smart sports car,
would imply a film with a car theme, such as
action, thriller or possibly romance. For example,
a film with all of these, Transporter 2.