Kidulthood - Film Poster Analysis


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This is a short presentation featuring a brief analysis of the film poster for Kidulthood for my A2 Media coursework.

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Kidulthood - Film Poster Analysis

  1. 1. Social Realism Poster Analysis Jade Melady
  3. 3. • The title of the film ‘KiDULTHOOD’ is centred just below the middle of the poster, under the main image. The text is white and bold over a dark background, making it stand out and appear prominent on the poster. The ‘I’ in KiDULTHOOD is in lowercase lettering, whereas the rest of the name is in capital letters. This implies immaturity, and the progression needed, and found throughout the film, to become an adult(lowercase to uppercase). The lowercase ‘I’ also stands out and makes it appear like one of the characters does not belong within the community of ‘kids’. It also signifies that the characters are trapped in an adult world that they are not fully prepared for. • The writing style, the use of uppercase and lowercase, is a style of slang used amongst teenagers, as well as numbers and symbols. So, it may be a reflection of today’s teenage society, and be mocking the fact that they are portrayed as ‘illiterate’. Title
  4. 4. • In the image seen on the poster, the character in the background (Sam) is immediately portrayed as the trouble maker, or antagonist as he has an aggressive expression and is holding a baseball bat. The baseball bat connotes violence and destructiveness in urban areas. In contrast, one of the boys is sat on the floor looking inferior and vulnerable compared to the youth with the bat, suggesting bullying and intimidation are key themes. The baseball also sparks an action code for the audience, suggesting that it will be used for violence in the film. • All of the characters on the poster are portrayed as confident and having a bad attitude. Their body stature shows how they are trying to be intimidating and show off, but really, in an alternative reading, they are seen as naive and stupid, and not knowing the trouble they are getting themselves into. Pictures
  5. 5. • The image is heavily edited to give a dark and eerie feel to it. The dimness and darkness represents the narrative and dark themes that run through the film. However, the sunlight in the background represents freedom and hope, that the teenagers are attempting to grasp when entering adulthood towards the end of the film. Although, the darkness outweighs the light on the poster, making it appear as though the narrative will take the same turn, with only negatives overpowering the positives. • The setting of the picture reflects the urban area and shows the audience where the film will be set. This emphasises the verisimilitude and makes it seem more realistic to the reader. • The costumes of the characters allows the audience to build a strong idea about their lives. All of the boys are wearing hoodies, a piece of clothing associated with young teenagers, and often crime. The girls appear to not be wearing as much clothing as the boys, sexualising their image, hinting that there is sexual scenes or themes in the film involving the women. All of their clothes also look worn, and not designer, highlighting their working class background.
  6. 6. • Featuring a review and star rating on a film poster promotes the film positively and shows the audience what a spectacular film it is. The review is very prominent on the poster, taking up the majority of the top of the poster, and is centred over the brightness of the white clouds, connoting that the review is honest. It is in bold black lettering making it stand out and be one of the first things the audience notices. The review uses emotive language such as ‘moving’ and ‘unforgettable’ in order to entice viewers. Reviews/Ratings
  7. 7. • Billing blocks are featured on posters to give recognition to actors, directors, producers, and crew, giving the audience more information if they want it. It is in small writing, making it not seem important or prominent on the page. In contrast to the film review, actors names are incredibly small, suggesting that because they are not well known (because it is a social realist drama using unknown actors) they cannot be used to promote the film and are not as important in selling/marketing the film. Billing Blocks
  8. 8. • The release date is centred at the bottom of the page in large bold white lettering, making it stand our over the dark and dull background. This makes it aware to the audience when the film is being released, and promotes them to go and see it. Release Date
  9. 9. • Above the film’s name it says, ‘before adulthood comes…’ this refers to the sequel film ‘Adulthood’ and the phrase above the sequel is ‘after kidulthood comes..’ this shows the audience that there is another film, which attracts the same type of audience as the first, it allows people to become aware that there is more than one film, and markets the other freely through the films tagline. • It also highlights the stage of life they are in, before being adults, allowing the audience to identify with the age of the characters and appeals to the target market (15-19). Tagline