Online Marketing for Real Estate


Published on

The slidedeck shares some interesting facts on how online marketing is gaining more traction in Real Estate Sector.

  • Be the first to comment

Online Marketing for Real Estate

  1. 1. Online Marketing for Real Estate Industry By: Sitash and Manik Co-founders, Jade Magnet EAP Venture
  2. 2. Creativity is at the very epicenter of the universe. Jade Magnet is all about tapping creative talent across the world using the crowdsourcing platform
  3. 3. <ul><li>Selling homes is no more about buildings….It’s about People! </li></ul><ul><li>Digital & Online Media is the fastest, easiest and most cost effective way to reach “people” </li></ul><ul><li>Some facts – </li></ul><ul><ul><li>93% of Real Estate Companies use email </li></ul></ul><ul><ul><li>90% use the internet to check online listings </li></ul></ul><ul><ul><li>59% use it to access brokerage websites </li></ul></ul><ul><ul><li>48% of a Realtor's business originated on the internet in 2008 </li></ul></ul><ul><ul><li>11% send newsletters regularly to their clients </li></ul></ul>Online Media Space & Real Estate Industry <ul><ul><li>Ad-ology's latest survey found that, across all demographics, </li></ul></ul><ul><ul><li>online media had the most influence on the choice of real estate agent. </li></ul></ul>
  4. 4. <ul><li>Some interesting facts on Social Marketing </li></ul><ul><ul><li>76% of the companies surveyed agree that social media is dramatically changing the way that companies communicate with potential and existing customers </li></ul></ul><ul><ul><li>48% of companies that were surveyed all plan on INCREASING budgets with regard to online marketing and social media.  </li></ul></ul><ul><ul><li>Online Marketing is taking away budget from “traditional forms of marketing” </li></ul></ul><ul><ul><ul><li>22% are decreasing spending on telemarketing </li></ul></ul></ul><ul><ul><ul><li>52% are decreasing on direct mailings </li></ul></ul></ul><ul><ul><ul><li>57% are decreasing on events such as trade shows </li></ul></ul></ul><ul><ul><ul><li>60% are spending less money on print media </li></ul></ul></ul><ul><ul><ul><li>83% are decreasing spending on radio or TV ads </li></ul></ul></ul>Online Media Space & Real Estate Industry
  5. 5. <ul><li>Most interesting statistics </li></ul><ul><ul><li>94% of the companies agreed that social media can directly influence the reputation of a company's brand in the eyes of its potential customers. </li></ul></ul><ul><ul><li>91% agreed that it is effective in ensuring brand awareness. </li></ul></ul><ul><ul><li>87% agreed that social media has improved their specific search engine rankings and can increase website traffic. </li></ul></ul><ul><li>And some simple reasons why you should consider social media </li></ul><ul><ul><li>It’s natural – Your website is exposed to a larger group </li></ul></ul><ul><ul><li>Great source of web traffic </li></ul></ul><ul><ul><li>Low cost/High returns </li></ul></ul><ul><ul><li>Complements other marketing efforts </li></ul></ul>Online Media Space & Real Estate Industry
  6. 6. So why are companies not doing it? <ul><ul><li>46% of the companies surveyed claim that there isn't enough knowledgeable staff in place to help support the effort </li></ul></ul>
  7. 7. Jade Magnet is the solution Cost-quality tussle Quality available at multiple price points On-the-ground execution is disconnected from generation of creative solutions Ecosystem has end-to-end solution providers Real Estate Expertise Partnership with Real Estate Consulting Firm with experience of supporting 1000+ customers It’s difficult to source quality skills Access to 100+ providers with online marketing skill sets
  8. 8. Some of India’s largest builders Raheja Developers - Builder in Gurgaon Mantri Square - Builder in Bangalore Marg Properties - Builder in Chennai Slide Share Yes Presence on Linked in Yes Fans on Facebook 700 Twitter followers Yes Presence on You Tube 120 Fans on Facebook 1300 Twitter followers 85 Fans on Facebook 200 Presence on Flickr Yes
  9. 9. Some customers Jade Magnet has worked for over 110 customers in last 5 months
  10. 10. Thank you for your time! Sitashwa Srivastava Co-Founder & CEO [email_address] +91-9902433688 Manik Kinra Co-Founder & CMO [email_address] +91–9986049185 Connect with us