Effective Marketing for SMEs


Published on

The slides showcases some effective modes of marketing for SMEs and startups.

Published in: Business, News & Politics

Effective Marketing for SMEs

  1. 1. © 2011 | www.jademagnet.com EFFECTIVE MARKETING KIT FOR SME'S Source - http://marcenriquez.com/wp-content/uploads/2011/08/shredded_20spot-223x300.jpg
  2. 2. © 2011 | www.jademagnet.com Prioritize marketing vehicles Outbound Marketing Direct Mailers Email Blast Print Media Marketing Telemarketing TV/Radio advertisements Trade shows Conferences/Events Inbound Marketing Blogging Webinars & Podcasts Social Media Search Engine Optimization RSS Low cost, scalable, more efficient Budget centric, more effort, less efficient
  3. 3. © 2011 | www.jademagnet.com Prioritize your customers Source - http://cccbuzz.exbdblogs.com/files/2011/01/Building-Learning-Strategies.jpg Most SMEs know 80% of their profits come from 20% of their customers! FOCUS on THEM LOWER SALES COST Most forget that 80% of their losses come from 20% customers FORGET THEM HIGH on INVESTMENT
  4. 4. © 2011 | www.jademagnet.com Strategy orientation Source - http://www.metcalfmurdock.com/images/hp_image7.jpg Target more markets to reach out to more people with low cost marketing Ensure you don’t lose customer centricity in your product Positive corporate communication (give more “good news” to portray confidence) Tighten bonds with your team, vendors and partners – you are all in the same boat!
  5. 5. © 2011 | www.jademagnet.com Driven through data and analytics Source - http://www.thriveanalytics.com/Thrive%20Analytics%20Data%20Analysis.jpg Delve into your customer data, Segment & Analyze, Cross refer & sell across solutions Cut activities for the customers who give marginal profits
  6. 6. © 2011 | www.jademagnet.com Our growth depends on yours! www.jademagnet.com [email_address] Twitter - @jademagnet