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Get the Gig! Marketing Basics for Freelancers and Solopreneurs

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Find out how to win at freelancing and set yourself apart from the competition in just 5 simple actionable steps.

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Get the Gig! Marketing Basics for Freelancers and Solopreneurs

  1. 1. GET THE GIG!MARKETING FOR FREELANCERS - A FRAMEWORK @jacquimoore #BREAK #GTG
  2. 2. 53 million Americans currently do some form of freelance work. That’s over 30% of the workforce … predicted to rise to 40% by 2020. As the freelance community grows, so does the need for you to develop effective personal marketing skills. So I’ve developed a marketing framework to provide you with tools to land your next freelance gig and increase clients; as well as to support a long and successful freelance career. But before we start, what is marketing?
  3. 3. Marketing is: the action or business of promoting and selling of products or services.
  4. 4. Marketing Mix: The 4 Ps PRODUCT - What are you selling? What problem are you solving? PRICE - How much does it cost? What is the value to the customer (value proposition)? PROMOTION - How are you informing your customers about your goods / services? PLACE (Distribution) - Where / How are you goods or services available?
  5. 5. BREAK + @jacquimoore #BREAK #GTG introducing …
  6. 6. + 5 POSITIVE actions you should be doing to get your next big BREAK @jacquimoore #BREAK #GTG
  7. 7. BREAK • BUSY • RÉSUMÉ • EXPERTISE • ACCEPT • KEEP IN TOUCH + @jacquimoore #BREAK #GTG
  8. 8. BUSY STAY BUSY, KILL BOREDOM + But why?
  9. 9. BUSY • Keeps your skills fresh • Keeps you in the game • You will learn new things • You will build new contacts • Keeps confidence up • You never know where it might lead +
  10. 10. BUSYAward Winning Film-maker WERNER HERZOG, has just finished shooting in a Moroccan desert, has finished another film script, is in post on a film shot in Bolivia, is writing other things, has a book launch in the US, teaches weekend filmmaking seminars, continues to travel on foot, and reads, reads and reads some more! Even one of the ‘100 Most Influential People In The World’ knows to keep BUSY. @jacquimoore #BREAK #GTG
  11. 11. B “… Keep a positive mind, continue working on your craft, maintain the passion about the business and remember why you decided to make this your life …” Tony Nation: Co Founder, Actors Connection
  12. 12. BUSY For ideas on what you could be doing to stay BUSY join our mailing list: http://goo.gl/forms/ BTusL8SHhl +
  13. 13. RÉSUMÉ MORE THAN JUST A PIECE OF PAPER +
  14. 14. RÉSUMÉ • The storefront to your personal BRAND • Your ‘Media Kit / Press Pack’ +
  15. 15. RToday’s résumé is: social media profile business card portfolio website bespoke résumé work samples professional photos a bio blog posts testimonials
  16. 16. RÉSUMÉ GET CREATIVE … but stay appropriate to your audience +
  17. 17. R For ideas and great examples of what to include as part of your expanded RÉSUMÉ join our mailing list: http://goo.gl/forms/BTusL8SHhl
  18. 18. EXPERTISE FIND YOUR NICHE + But why?
  19. 19. EXPERTISE • Stand out in a crowded market • Gives you focus, direction and purpose • Helps you to define and target your market • Not everyone is your customer +
  20. 20. E “Everyone has a purpose in life . . . a unique gift or special talent to give to others …” Deepak Chopra
  21. 21. ACCEPT OPPORTUNITY IS EVERYWHERE + But why?
  22. 22. ACCEPT • Attracts positive things • Stretches and challenges you • Enrichens your life • Become better at working with / through fear • Extends your network +
  23. 23. A “… Real life is like improv: the script’s always changing, and saying yes keeps you in the flow, pulls for creativity, and makes it more fun …” Rick Hanson, PHD - Senior Psychologist and Mindfulness Author
  24. 24. ACCEPT“If I must give any of you advice, it would be this: Say yes, Say yes, and create your own destiny … Admit what your dreams are and don’t beat yourself up if you don’t know what you’re going to do tomorrow” - MAYA RUDOLPH, Tulane University Commencement Speech. @jacquimoore #BREAK #GTG Award winning Comedian / Actress M A Y A R U D O L P H c l e a r l y understands the power of YES.
  25. 25. KEEP IN TOUCH STAY ON THE RADAR + But why?
  26. 26. KEEP IN TOUCH • Develops and builds your relationships • Creates a dialogue • Opens their network up to you • Increases your chance of right place / right time
  27. 27. K Need ideas on how to reach out to your network in an authentic way? Then join our mailing list: http://goo.gl/forms/BTusL8SHhl
  28. 28. … and there’s more @jacquimoore #BREAK #GTG
  29. 29. BREAK- @jacquimoore #BREAK #GTG What are the 5 NEGATIVE things you may be doing that BREAK your prospects? Join our mailing list: http://goo.gl/forms/BTusL8SHhl
  30. 30. BREAK + @jacquimoore #GTG #BREAK - mail@jacquimoore.co.uk

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