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Les réseaux sociaux sont si peu sociaux

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Présentation lors de la conférence Le Web à Québec 2012 qui fut l'objet de trois articles dans la presse, dont la fameuse page 5 du journal Les Affaires. Le point de vue contradictoire à tout ce qu'on entend avait grandement attiré l'attention des journalistes. Le contenu est déjà un peu daté, mais le raisonnement est toujours valide.

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Les réseaux sociaux sont si peu sociaux

  1. 1. Les médias sociaux sont si peu sociaux ! Jacques WARREN
  2. 2. DIALOGUE !!!
  3. 3. À quoi servent-ils en affaires?
  4. 4. Quels en sont les bénéfices marginaux?
  5. 5. De quels réseaux sociaux parle-t-on?
  6. 6. De quels réseaux sociaux parle-t-on?
  7. 7. De quels réseaux sociaux parle-t-on?
  8. 8. De quels réseaux sociaux parle-t-on?
  9. 9. 3 Mythes sur les médias sociaux Les entreprises devraient toutes y être.
  10. 10. Ils sont la principale source de trafic vers les sites Web. 3 Mythes sur les médias sociaux
  11. 11. Pas besoin d’établir leur ROI. 3 Mythes sur les médias sociaux
  12. 12. Il y a un besoin évident de comprendre leur impact, de les mesurer.
  13. 13. Mesure des médias sociaux Auditoire: l’illusion des nombres
  14. 14. Mesure des médias sociaux ? USA
  15. 15. Mesure des médias sociaux
  16. 16. Mesure des médias sociaux Les Influenceurs
  17. 17. Mesure des médias sociaux Célébrit é !
  18. 18. Mesure des médias sociaux Réputation
  19. 19. Mesure des médias sociaux =
  20. 20. Mesure des médias sociaux
  21. 21. Que sont les réseaux sociaux? People are Social, Media are not. So if you want to derive social value, you use people metrics, not media metrics. Jim Novo
  22. 22. Que sont les réseaux sociaux? AMAS FAIBLEFORT
  23. 23. Que sont les réseaux sociaux? FAIBLEFORT Le principe de liaison est l’ÉCHANGE
  24. 24. Émetteur < Transmetteur Que sont les réseaux sociaux?
  25. 25. Retweeté < Retweeteur Que sont les réseaux sociaux?
  26. 26. Le social dans les médias sociaux ÉCHANGE NON OUI
  27. 27. Le social dans les médias sociaux RT Share Share, Like (?) Share
  28. 28. Un effet de levier pas cher
  29. 29. Mettre le social dans l’équation
  30. 30. Les défis demeurent
  31. 31. Il ne faut pas être bouché…
  32. 32. …mais il faut garder la tête froide
  33. 33. Faites la preuve… …pour vous- même
  34. 34. www.waomarketing.com = jacqueswarren = jacqueswarren = jacqueswarren = je ne vous connais pas

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