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Introduction à l'Organisation orientée données

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On entend beaucoup parlé de devenir une organization orientée données (Data-Driven Organization) et de "culture de l'analytique". VOici quelques commentaires sur cette question.

Published in: Data & Analytics
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Introduction à l'Organisation orientée données

  1. 1. L’ORGANISATION DATA-DRIVEN Jacques Warren 2 décembre 2014
  2. 2. L’ÈRE DES DONNÉES Ses promesses Ses défis Ses rêves
  3. 3. DATA2 Big Data VARIÉTÉ VOLUME VÉLOCITÉ
  4. 4. Consommation Cartes de crédit Objets connectés Cellulaires Services publics Activités Web L’ÈRE DES DONNÉES Médias sociaux
  5. 5. DATA ASSETS
  6. 6. POURQUOI L’ANALYTIQUE ? Opinions Valoriser l’actif de données Faits
  7. 7. Et ne rien faire alors ? La concurrence Les comportements changent POURQUOI L’ANALYTIQUE ?
  8. 8. POURQUOI L’ANALYTIQUE ? – La concurrence
  9. 9. Les comportements changent
  10. 10. LE DIFFÉRENTIEL DE L’ANALYTIQUE Pas d’analyse Analyse Plus-value de l’analytique
  11. 11. LE DIFFÉRENTIEL DE L’ANALYTIQUE INPUT OUTPUTOFFRE 2X 2X 1.2X1X ANALYTIQUE
  12. 12. L’ORGANISATION “DATA-DRIVEN” DRIVEN Mot-clé important Bouger / Agir / Décider
  13. 13. DÉCIDER DATA INFORMATIO N CONNAISSANC E ACTION 12, 5, 0, -2, -8 Température baisse L’hiver arrive Sortons les manteaux Créer des acquis L’ORGANISATION “DATA-DRIVEN”
  14. 14. L’ORGANISATION “DATA-DRIVEN” Une question de fonction Technologi e RH Processus
  15. 15. L’ORGANISATION “DATA-DRIVEN” “The way we do things around here” Marvin Bower, Fondateur, McKingsey & Company Une question de culture ?
  16. 16. ANALYTIQUE ET CRÉATIVITÉ L’intuition a toujours sa place ?
  17. 17. GOUVERNANCE Lieu du Data-Driven
  18. 18. L’ORGANISATION “DATA-DRIVEN” Quels sont les signes qu’on y arrive ? - On teste de plus en plus d’hypothèses - Les données servent surtout à supporter la découverte de nouvelles connaissances (insights).
  19. 19. OÙ COMMENCER ? MAINTENANT - Définir (ou redéfinir) ses KPI - Hypothèses 60, 90, 180 jours - Discussions régulières sur les résultats
  20. 20. L’IMAGINATION ANALYTIQUE Apprendre à poser les meilleures De loin, le meilleur outil analytique.
  21. 21. À L’HORIZON - Prédire l’avenir
  22. 22. À L’HORIZON - Découvrir…
  23. 23. VOTRE PRÉSENTATEUR Jacques Warren Président KWANTYX Inc 18 ans d’expérience en marketing interactif Dont 12 ans d’expérience en analytique Conférencier au Canada, aux États-Unis et en Europe Co-auteur de Web Analytics, Ed. Eyrolles, Paris, 2009 & 2012 @jacqueswarren /in/jacqueswarren
  24. 24. MERCI

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