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Being Data Driven

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Everybody talks about data, big data, and doing business using data. But the biggest challenge is to become a data-driven organization, which is much, much harder than managing terabytes of data. My 2 cents on the topic

Published in: Data & Analytics
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Being Data Driven

  1. 1. Jacques Warren, CEO MADRID & BARCELONA EXECUTIVE SEMINARS – NOVEMBER 2015 BEING DATA-DRIVEN
  2. 2. THE DAWN OF THE DATA ERA Consumption Credit Cards Connected Objects (IoT) Mobile Utilities/Govermen t Web Acitivites Social Media
  3. 3. THE DATA-DRIVEN ORGANIZATION
  4. 4. DATA & OPINION
  5. 5. DATA & DECISION - HIPPOs
  6. 6. CLIENT DATA ASSETS THE PURPOSE OF ANALYTICS
  7. 7. THE PURPOSE OF ANALYTICS Business Without Analytics Business With Analytics Analytics Added Value
  8. 8. INPUT OUTPUTOFFER 2X 2X 1.2X1X ANALYTICS A SIMPLE MODEL
  9. 9. THE CHALLENGE OF ANALYTICS Analysts often get “So What?” faces
  10. 10. Noise Signal Decision Data Insight Action THE PURPOSE OF ANALYTICS Source: Éric Nguyen, Banque
  11. 11. OBSERVE, DECIDE AND MOVE! DRIVEN Most Important Keyword Move / Act / Decide!!
  12. 12. THE DATA-DRIVEN ORGANIZATION “The way we do things around here” Marvin Bower, Founder McKingsey & Company A Question of Culture?
  13. 13. THE DATA-DRIVEN ORGANIZATION Analytics is a BUSINESS FUNCTION Technolog y HR Processes
  14. 14. ANALYTICS GOVERNANCE
  15. 15. ANALYTICS GOVERNANCE
  16. 16. ANALYTICS GOVERNANCE
  17. 17. ANALYTICS GOVERNANCE The technological obsession
  18. 18. ANALYTICS GOVERNANCE
  19. 19. ANALYTICS GOVERNANCE
  20. 20. ANALYTICS GOVERNANCE
  21. 21. CONFLICTING PERFORMANCE SYSTEMS “People behave the way they are paid” Dean Spitzer “It is difficult to get a man to understand something, when his salary depends upon his not understanding it!” Upton Sinclair
  22. 22. CONFLICTING PERFORMANCE SYSTEMS Beware of lack of focus Beware of inertia
  23. 23. ANALYTICS AND ORGANIZATION RATIONALE After all, why do more than what is necessary?
  24. 24. $60,000 in SM + No ROI = YES ANALYTICS AND ORGANIZATION RATIONALE $80,000 in CRO + possible $1,4m ROI = NO Case #1: CMO
  25. 25. False numbers + Grant = YES ANALYTICS AND ORGANIZATION RATIONALE Better numbers + Uncertainty = NO Case #2: Online Team
  26. 26. Current system + $1M/month-loss = YES ANALYTICS AND ORGANIZATION RATIONALE CRO + Maybe change booking syst. = NO Case #3: Online Manager
  27. 27. THE DATA-DRIVEN EVOLUTION Signs that you’re getting there - You verify and test more and more hypotheses - Data Analytics supports new discoveries and insights, not agendas.
  28. 28. WHY CARE AT ALL? THE 1% CHALLENGE
  29. 29. WHAT IS OPTIMIZATION?
  30. 30. Measure everything you do, THE OUTTER LIMITS
  31. 31. Measure everything you do, but don’t do only what you measure. THE OUTTER LIMITS

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