WORDPRESS FOR SMALL BUSINESSES<br />JACQUELINE LEE DeVITO<br />WordCamp NYC 2010<br />
Who is Jacqueline?<br /><ul><li>Webologist at WPStartups
Project Manager at MarkNet Group, Inc.
Only heard of WordPress 8 months ago</li></ul>(and now I’m here!)<br />
History 101<br /><ul><li>Graduated from the University at Albany
Graduated with a BA in History and Judaic Studies
Generation Y
Got my start with:</li></ul>MySpace, LiveJournal, & AOL Hometown Pages<br />
Reasons to Use WordPress for Your Small Business<br /><ul><li>Easy, Easy, Easy!
Themes
Helpful Plug-Ins</li></li></ul><li>Easy, Easy, Easy!<br /><ul><li>Easy to build, easy to use, easy to maintain
If you can send an e-mail, you can manage a WordPress site
Ability to change content on pages and posts in a matter of seconds</li></li></ul><li>Easy, Easy, Easy!<br /><ul><li>Maint...
Large WordPress community to help
No secrets and no hidden costs</li></li></ul><li>Themes<br /><ul><li>Quick way to format and design your site
A predetermined layout, color scheme, and style
Ability to edit themes to match your brand
StudioPress’Genesis Framework
Child Themes</li></li></ul><li>Helpful Plug-Ins<br /><ul><li>Little extras that make your site more user friendly
Gravity Forms, $39.00
Testimonial Manager
NextGEN Gallery
Google Map Integrations</li></li></ul><li>Gravity Forms<br />
Testimonial Manager<br />
NextGEN Gallery<br />
Google Map Integration<br />
<ul><li>Get Organized!
What are your website goals?
Color</li></ul>Getting Started<br />
<ul><li>Can’t paint lay down the carpet until you build the walls
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WordPress for Small Businesses, from WordCampNYC

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This is my presentation on "WordPress for Small Businesses" from WordCampNYC on October 16, 2010 at Baruch College.

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WordPress for Small Businesses, from WordCampNYC

  1. 1. WORDPRESS FOR SMALL BUSINESSES<br />JACQUELINE LEE DeVITO<br />WordCamp NYC 2010<br />
  2. 2. Who is Jacqueline?<br /><ul><li>Webologist at WPStartups
  3. 3. Project Manager at MarkNet Group, Inc.
  4. 4. Only heard of WordPress 8 months ago</li></ul>(and now I’m here!)<br />
  5. 5. History 101<br /><ul><li>Graduated from the University at Albany
  6. 6. Graduated with a BA in History and Judaic Studies
  7. 7. Generation Y
  8. 8. Got my start with:</li></ul>MySpace, LiveJournal, & AOL Hometown Pages<br />
  9. 9. Reasons to Use WordPress for Your Small Business<br /><ul><li>Easy, Easy, Easy!
  10. 10. Themes
  11. 11. Helpful Plug-Ins</li></li></ul><li>Easy, Easy, Easy!<br /><ul><li>Easy to build, easy to use, easy to maintain
  12. 12. If you can send an e-mail, you can manage a WordPress site
  13. 13. Ability to change content on pages and posts in a matter of seconds</li></li></ul><li>Easy, Easy, Easy!<br /><ul><li>Maintain your site from any computer, iPhone, BlackBerry or Droid
  14. 14. Large WordPress community to help
  15. 15. No secrets and no hidden costs</li></li></ul><li>Themes<br /><ul><li>Quick way to format and design your site
  16. 16. A predetermined layout, color scheme, and style
  17. 17. Ability to edit themes to match your brand
  18. 18. StudioPress’Genesis Framework
  19. 19. Child Themes</li></li></ul><li>Helpful Plug-Ins<br /><ul><li>Little extras that make your site more user friendly
  20. 20. Gravity Forms, $39.00
  21. 21. Testimonial Manager
  22. 22. NextGEN Gallery
  23. 23. Google Map Integrations</li></li></ul><li>Gravity Forms<br />
  24. 24. Testimonial Manager<br />
  25. 25. NextGEN Gallery<br />
  26. 26. Google Map Integration<br />
  27. 27. <ul><li>Get Organized!
  28. 28. What are your website goals?
  29. 29. Color</li></ul>Getting Started<br />
  30. 30. <ul><li>Can’t paint lay down the carpet until you build the walls
  31. 31. Take your time to prepare and make sure you have what you need
  32. 32. Content
  33. 33. Images
  34. 34. Can always edit later</li></ul>Get Organized<br />
  35. 35. <ul><li>Don’t start until you have an answer!
  36. 36. Selling goods?
  37. 37. Sharing Information?
  38. 38. Non-Profit?
  39. 39. What do you want visitors to get from your site?</li></ul>What Are Your Website Goals?<br />
  40. 40. <ul><li>Knowing what you don’t want is just as important as knowing what you do want
  41. 41. Check out your local and global competition
  42. 42. Stay within the norms
  43. 43. Fine line between being having a memorable site, and having a flawed site</li></ul>Why Do You Need a Website?<br />
  44. 44. <ul><li>Über important
  45. 45. Red vs. Green vs. Blue
  46. 46. Accent colors
  47. 47. Match your brand
  48. 48. Adobe ® Kuler</li></ul>Color<br />
  49. 49. Color<br />
  50. 50. <ul><li>Page vs. Post
  51. 51. To Blog or not to blog, that is the question
  52. 52. Target Audience
  53. 53. Be consistent</li></ul>Building Your Site<br />
  54. 54. <ul><li>A page is more of a “content giving” means
  55. 55. Will edit less frequently
  56. 56. A post is for your blog
  57. 57. More of a content giving/comment receiving means
  58. 58. More ways to organize content</li></ul>Page vs. Post<br />
  59. 59. <ul><li>Answer: BLOG!
  60. 60. Does not need to be everyday, or even every week
  61. 61. Personifies your website
  62. 62. Allows for comments, polls, etc…</li></ul>To Blog, or Not to BlogThat is the Question<br />
  63. 63. <ul><li>Build for your target audience, not for yourself
  64. 64. Put content where it feels like it should be
  65. 65. K.I.S.S.
  66. 66. People don’t read.
  67. 67. Current and accurate content</li></ul>Target Audience<br />
  68. 68. <ul><li>Page orientations
  69. 69. Color
  70. 70. Image titles
  71. 71. Open links in a new window
  72. 72. 1st person vs. 3rd person
  73. 73. Spelling and Grammar</li></ul>Be Consistent<br />
  74. 74. <ul><li>Preview first
  75. 75. Keep it fresh
  76. 76. Unique Password</li></ul>Maintaining Your Site<br />
  77. 77. <ul><li>When making edits, preview your changes first, then submit
  78. 78. It is a live site!
  79. 79. Edits during off peak hours</li></ul>Preview First<br />
  80. 80. <ul><li>Keep content current
  81. 81. Rotate images
  82. 82. Example: Real Estate and the seasons
  83. 83. Track inventory</li></ul>Keep it Fresh<br />
  84. 84. <ul><li>Be creative, Be smart
  85. 85. Something not easily guessed
  86. 86. Password Generators
  87. 87. Change password often
  88. 88. Most Common passwords: </li></ul>password, 123456,abc123, qwerty, 1q2w3e4r<br />Unique Password<br />
  89. 89. <ul><li>Have fun
  90. 90. Don’t be afraid to ask for help
  91. 91. WordPress Community
  92. 92. Forums for both WordPress and your Theme
  93. 93. Don’t be a superhero
  94. 94. One minor mistake can be big trouble</li></ul>MazelTov!You Have a Site!<br />
  95. 95. http://wpstartups.com<br />Facebook.com/WPStartups<br />@WPStartups<br />YouTube.com/wpstartups<br />Stalk WPStartups<br />
  96. 96. Jacqueline Lee DeVito<br />Facebook.com/jacqueline.devito<br />@Jacq_Devito<br />jdevito@wpstartups.com<br />845-259-9397<br />Stalk Me<br />

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