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Jacqueline Goldstine, The Brand


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This slide show outlines the qualities that I possess in order to be successful in the world of Public Relations. It also outlines how I am going to make this concept into a reality.

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Jacqueline Goldstine, The Brand

  1. 1. MY PERSONAL BRAND<br /> PLAN<br />Jacqueline Goldstine<br /> The Brand<br />I may not have gone where I intended but <br />I have ended up where I wanted to be!<br />
  2. 2. WHERE I AM NOW<br />● Public Relations postgraduate student at Humber College<br />● Volunteering at events to upgrade my resume<br />● Involved in the student chapters of CPRS and IABC<br />● Gaining a head start in the field by having an online presence <br /> and engaging in social media<br />● Graduate August 2010, start internship Sept 2010<br />
  3. 3. Key Messages<br />FINAL DESTINATION:<br />● Have an online presence that reflects my personality and demonstrates my assets<br /> ● Have a personal brand that can be carried over into my professional career<br /> ● Be hired on by the company that I complete my internship with<br /> ● Become a successful Public Relations practitioner <br />
  4. 4. Objectives<br />HOW TO GET THERE:<br />● Create a personal brand that can carry over into my professional world<br />● To create a career opportunity from my internship by demonstrating during the eight week period my value to the company<br />● Develop an active presence online and position myself in the field of Public Relations.<br />● Continue writing and updating my blog to add to the ongoing online dialogue<br />
  5. 5. Personal SWOT Analysis<br />ROAD BLOCKS:<br />● Lack of work experience<br />● Competition in the field<br />● Saturated job market<br />● Increase interest in PR<br />● Global economic situation<br />TOOLSTO OVERCOME:<br />● Writing skills <br />● Outgoing personality <br />● Being a team player<br />● Organizational skills<br />● Networking with professionals in PR <br />● Building an online identity <br />● Volunteering in the field <br />● Internship experience <br />
  6. 6. Position myself as:<br />POSITION MYSELF AS:<br />Someone you want to work for your company, an asset!<br />A professional in Public Relations who is approachable, easy to talk to and a team player!<br />Someone who will use her extensive life experience and world travel to her advantage<br />
  8. 8. CHANNELS :<br /><br /><br /> @Jacque7<br />
  9. 9. Strategy<br />WHERE TO GO FROM HERE:<br />● Build brand equity by engaging and being visible on the web in order to <br /> sustain an online presence<br />● Focus on networking and building a reputation within the <br /> communication world <br />● Focus on obtaining a high profile internship to gain valuable experience in<br /> in the field of communication<br />
  10. 10. Tactics<br />HOW TO GET THERE:<br />● Becoming involved in various Public Relations committees<br /> including CPRS, IABC<br />● Gain knowledge for seasoned professionals by following them on <br /> twitter and keeping up with their blogs<br />● Continue to get feedback and advice from my mentor<br />● Volunteer with as many different companies as possible<br />● Create a portfolio of my work<br />● Create a personal video for my blog highlighting my assets<br />● Have business cards made to hand out at networking events <br />● Participate in networking events<br />
  11. 11. THE PATH LESS<br />CHOOSEN:<br />Jan-May 2010<br />● Volunteer with multiple companies<br /> ● Recruit and converse with a mentor<br /> ● Network at IABC and CPRS events<br />May-Aug 2010 <br /> ● Build portfolio<br /> ● Continue volunteering to improve my resume<br />Aug 2010<br /> ● Update resume<br /> ● Finish portfolio<br /> ● Apply for internships<br />Nov 2010<br /> ● Apply for jobs in the field of Public Relations<br />
  12. 12. My Personal Brand Plan <br />Jacqueline Goldstine<br />THE END OF THE<br />ROAD<br />Jacqueline Goldstine<br />The Brand<br />