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State of Enterprise 2.0- Online Information Summit


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I gave a keynote presentation in London at the Online Information Summit on the State of Enterprise 2.0. The presentation data came from a research study Chess Media Group conducted which included responses from 234 practitioners and executives from around the world. Enjoy!

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State of Enterprise 2.0- Online Information Summit

  1. 1. Jacob Morgan Principal, Chess Media Group Author of Twittfaced The State of Enterprise 2.0
  2. 2. <ul><li>Principal, Chess Media Group </li></ul><ul><li>Author of Twittfaced </li></ul><ul><li>Author of forthcoming “The Collaborative Organization,” McGraw Hill </li></ul><ul><li>Blogger on enterprise and customer collaboration: </li></ul><ul><li>Traveler, Chess Lover, and Explorer </li></ul><ul><li>Twitter: @JacobM </li></ul>
  3. 3. Why are we here?
  4. 5. “ Social is what happens when you remove the business value from collaboration”
  5. 7. The State of Enterprise 2.0 Collaboration Report <ul><li>234 practitioners around the world (34% from Europe) </li></ul><ul><li>30% over 10,000 employees </li></ul><ul><li>24% C-level respondents </li></ul><ul><li>Operations/IT, Sales/, Marketing are top functional roles </li></ul><ul><li>Technology, Consulting, Professional services companies top respondents </li></ul>
  6. 8. Business Drivers
  7. 9. Who sponsors it?
  8. 10. Full-feature platforms
  9. 11. Target employee engagement
  10. 12. Engagement by company size
  11. 13. Structured or unstructured?
  12. 14. Where resistance comes from
  13. 15. Strategy development
  14. 16. Value paradox Did you define KPIs? How close did you come to meeting KPIs?
  15. 17. How crucial is ROI? Was anecdotal evidence enough to justify the investment? Solving a business problem just as good as ROI? Is solving a business problem/achieving an objective just as good as showing an ROI?
  16. 19. 5 Key Findings <ul><li>Business managers and IT working closer together </li></ul><ul><li>Weak focus on strategy before technology </li></ul><ul><li>Organizations are stuck in the “value paradox” </li></ul><ul><li>Solving a business problem is as good as showing an ROI </li></ul><ul><li>Combination of Structure/Unstructured approach is most successful </li></ul>
  17. 20. Thank You <ul><li>Download the report </li></ul><ul><li> </li></ul><ul><li>Curated content on Facebook </li></ul><ul><li> </li></ul><ul><li>Twitter </li></ul><ul><li>@JacobM </li></ul><ul><li>Free intake call </li></ul><ul><li>[email_address] </li></ul>