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12 Principles of Collaboration


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The 12 key things that organizations need to pay attention to in order to make their enterprise collaboration initiatives successful.

Published in: Business

12 Principles of Collaboration

  1. 1. 12 Principles of Collaboration Jacob Morgan
  2. 2. Slides, Case Studies, and Strategy• Around a dozen in-depth case studies• State of Enterprise 2.0 Collaboration Report• Unique strategy resources to help you with collaboration efforts• Updated Regularly!
  3. 3. • Principal, Chess Media Group• Author of Amazon best-selling book “The Collaborative Organization” (McGraw Hill)• Traveler and Chess Lover!• Blog:• Twitter: @JacobM
  4. 4. The Collaborative Organization• Published July 2012 (McGraw Hill)• First comprehensive guide to emergent collaboration in the workplace• Includes real-world examples, hard data, and contributions from practitioners, and unique models and frameworks• Amazon best-seller• Endorsed by leaders such as the former CIO of the USA, CMO of Dell, Chair of the MIT Sloan Management Review, CEO of Unisys, CMO of SAP, and dozens of others•
  5. 5. The Ultimate PuzzleThe number of possible ways ofplaying the first four moves forboth sides in a game of chess is318,979,564,000There are more possible chessmoves then there are atoms in theentire universeThere are more possible Chessmoves then there are seconds thathave elapsed since the big bang
  6. 6. What Is Collaboration? • Collaboration isn’t new, it’s been around for many years • All about two or more people working together to create something or achieve a goal • Technology and culture have changed
  7. 7. Collaboration Has Evolved• Nobody even • Digital • Scale remembers • With boundaries • Transparency • Not at scale • Digital • Poor depth and • Breadth and depth breadth • No boundaries • Small • Truly collaborative groups/individual • Empowered • Static employees • Email!! • Dynamic • Beyond email
  8. 8. Easy to find information Join/create Learn and communities growYou control Live a moretechnology public life YOU Engage with Use multiple others devices Easy to learn Connect and teach with people others
  9. 9. Your Future Workforce• Cultivate passions• Engage with communities• Find and share information• Learn and grow at will• Always connected• A teacher and a studentAre you ready for him?...
  10. 10. Fueled by the Consumer Web• Thanks to companies such as Facebook, Twitter, Google, Foursquare, Linkedin and others it’s now so easy to: • Find information and people • Connect with information and people • Create information • Share information • Consume information• More comfortable living a public life
  11. 11. Mind the Gap Consumer web The EnterpriseNew tools and behaviors Trapped in emailTransparency Legacy systemsEasy of use The enterprise is Old ways of workingInnovation getting left behind Not efficientEasy to find, connect, and is struggling to Command and controlshare, create, & consume adapt to current Hard to navigateEvolving changes in behavior Not adaptingBold and technology ScaredEngaged DisengagedCollaborative Siloed
  12. 12. Common Collaboration Problems• Find subject matter experts• Hard to information• Too much time spent in email• Cross-boundary communication/collaboration• Duplication of content• Department and organizational alignment• Making work more efficient• Improving employee engagement• Work-life balance
  13. 13. The farther apart we are the lower the probability of communicationSource: Professors John Carroll and Li Tao, Managerial Psychology, Massachusetts Institute ofTechnology: MIT OpenCouseWare, Fall 2006,, accessed January 19, 2012.Used by permission of MIT OCW. 1977 T. J. Allen, “Managing the Flow of Technology”
  14. 14. Impact of Collaboration
  15. 15. Impact of Collaboration
  16. 16. Impact of Collaboration Source: McKinsey, How social technologies are extending the organization
  17. 17. Source: McKinsey, The rise of the networkedenterprise: Web 2.0 finds its payday
  18. 18. 20-25% improvement in knowledge workerproductivity possible$900 billion-1.3 trillion (annual value that could beunlocked via social technologies in 4 sectors)2/3rds of that value comes fromcommunication and collaboration betweenand across enterprises…That’s almost $600 billion-900 billionSource: McKinsey, The social economy: Unlocking value and productivity through social technologies
  19. 19. “If only HP knew what HP knows, we would bethree times more productive.”~Lou Platt, Former CEO, HP
  20. 20. Strong ties (your friends) Strength of Weak Ties Weak ties act as bridges to people and information. These bridges help us find subject matter experts and the answers and help we need. Weak ties (acquaintances) Based on concept developed by Mark Granovetter
  21. 21. From this
  22. 22. To This
  23. 23. 1 Individual vs. Corporate Value You should use these new tools and strategies we’re implementing because they are going to help the company make and save more money OR You should use these new tools and strategies we’re implementing because they are going to make your life at work easier and better.
  24. 24. 2 Strategy BEFORE Technology• Most companies start with technology• Quickest way to failure• Understand WHY before you understand HOW• What is the business value and what are the use cases?
  25. 25. 3 Listen to the Voice of the Employee Did you know? “Higher levels of engagement are strongly related to higher levels of innovation. 59% of engaged employees say that their job brings out their most creative ideas against only 3% of disengaged employees.” (Gallup) “Employees worldwide who know their managers as “people” are more likely to be engaged (Gallup)” • Listen to feedback and suggestions • How do employees want to work? • What makes the engaged at work? • What are they passionate about? • Listen to what they tell you…
  26. 26. 4 Learn to Get Out of the Way • Avoid the “wear any color because it’s black” mentality • Not about policing and enforcing • Empower and support but don’t dictate
  27. 27. 5 Lead by Example • If leaders aren’t on-board why should employees be? • Leaders have tremendous impact on culture and direction • According to Andrew McAfee, quickest way to fail • Not just about saying you support collaboration, SHOW it
  28. 28. 6 Integrate Into Flow of Work • Needs to be a part of how employees work • Not mean to be “another” place to go to • Example: leveraging single sign on to create the “front door” to the enterprise
  29. 29. 7 Create a Supportive Environment • Think long-term – Onboarding of new employees – Evaluating existing employees • Beyond the tools – Education and training – Lunch & learns – Reverse mentoring – Open Q&A sessions
  30. 30. 8 Measure what Matters • You can measure everything, but should you? • 60% of companies no KPI’s, 25% Yes, 15% don’t know • Out of 25% who define KPI’s, almost 50% don’t know how they are doing on those KPI’s • KPI’s tie back to goals & objectives, anecdotal or data driven
  31. 31. 9 Persistence • You will run into obstacles and challenges • Decide if this is the new course your company will take • Collaboration isn’t an option it’s THE option
  32. 32. 10 Adapt and Evolve “Be like water” -Bruce Lee • Technologies will change • Challenges will emerge • New behaviors will surface • Processes will change
  33. 33. 11 Collaboration also Benefits the Customer • Ability to respond faster to customers • More accurate customer responses • Create knowledge/content repository for repeating issues • Integrate customer feedback into company products and services
  34. 34. 12 Collaboration Makes the World a Better Place • U.S. companies spend over $400 billion on stress-related issues • Work is one of the leading causes of stress • Collaboration can: • Make it easier for employees to get work done • Allow employees to feel more fulfilled and engaged • Feel a greater sense of purpose • Allow for flexible work environments • Reduce stress at work • Give employees more personal time • Improve work-life balance • MAKE PEOPLE HAPPIER!
  35. 35. What organizations are seeing• TELUS- Improved performance seen by over 70% of employees• Vistaprint- Reduced onboarding time of new employees by 50%• OCE- Cost savings of over 1 million euros annually• Penn State University-Improved communication and engagement, broke down silos• U.S Department of State- Ability to support 500k new workers over 10 years, capture and retain knowledge• Lowe’s- Recent $1 million revenue generation from shared product demo• FSG- 80 person growing company using collaboration to support growth
  36. 36. Questions?Jacob MorganPrincipal, Chess Media GroupAuthor, The Collaborative“…Jacobs book guides leaders on how to develop strategies tobuild this type of a Collaborative Organization.‘Vivek Kundra, Former Chief Information Officer of the UnitedStates of America“…Jacob’s book is a valuable strategic guide to help leadersdeploy emerging collaboration technologies and strategies to"get there.“Jonathan Becher, CMO, SAP"A valuable strategic guide for organizations looking to tap thepower of new social and collaborative tools to create moreconnected, engaged, and successful organizations."Ed Coleman, Chairman and CEO, Unisys Corporation
  37. 37. Slides, Case Studies, and Strategy• Around a dozen in-depth case studies• State of Enterprise 2.0 Collaboration Report• Unique strategy resources to help you with collaboration efforts• Updated Regularly!