Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How To Build a Content Calendar
For Any Organization Producing Any Content
Presented By:
Jake Lawrence
● Content marketing 101
● Goals of a content calendar
● Various examples
Under review:
Content Marketing 101
What is content marketing?
Source: Search
Engine Land
Types of content?
Source: Curata
Why it’s important
Source: Social
Media Institute
Content
Channels
Types of
Content
Facebook
Twitter
Email
Newsletter
LinkedIn
Google+
Reddit
Facebook
Groups
Medium
Quora
Y...
The bigger picture:SEO
Case Studies:
1. Alexa.com
2. Upwork.com
3. LinkedIn Jobs
Source: Neil
Patel
Editorial Calendar Requirements
Your team understands quality content is key for content marketing
Your team understands a...
Goals of a content
calendar
Goals
1. Organizes
a. Visually represents your content strategy
b. Displays all content channels
c. Lays out what your con...
What is a content calendar?
“A content calendar is a resource that marketing teams can use to
plan all content marketing a...
Various Examples
Overview (courtesy of Curata.com)
Source:
Curata/Content
Marketing
Forum
Example #1: Hubspot
HubSpot
Source
Example #2: CoSchedule
CoSchedule
Source
Example #3: Airtable
Airtable
Source
● An editorial calendar is a tool for content marketing
● Content marketing is a main component of SEO
● Higher SEO grows ...
Upcoming SlideShare
Loading in …5
×

How to Build a Content Calendar

YouTube link with on-screen guide: https://youtu.be/X5Kj4gvv4UQ

*An editorial calendar is a tool for content marketing
*Content marketing is a main component of SEO
*Higher SEO grows web traffic and leads to more sales
*Editorial calendars helps you save time by keeping organized of all your content channels and various content
*You can build your own content calendar, use a free template online, or use various cloud-based app solutions

Video Notes

[1] Search Engine Land - "Content Marketing Works" - http://searchengineland.com/content-marketing-works-230337
[2] Curata - "The Content Marketing Pyramid: How to Generate More with Less" - http://www.curata.com/blog/the-content-marketing-pyramid-how-to-generate-more-with-less/
[3] Social Media Institute - "Here’s Why Your Content Marketing Strategy is Totally Failing" by Neil Patel - http://contentmarketinginstitute.com/2016/02/content-marketing-strategy-failing/
[4] Neil Patel - "Everything You Need To Know About Off-Page Seo" - http://neilpatel.com/blog/everything-you-need-to-know-about-off-page-seo/
[5] Yoast - "The importance of quality content for SEO" by Marieke van Rakt - https://yoast.com/importance-quality-content-seo/
[6] Moz - "All Content is Not Created Equal: Comparing Results Across 15 Verticals" by Kerry Jones - https://moz.com/blog/all-content-is-not-created-equal-comparing-15-verticals?utm_content=buffer9b0b9&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer
[7] Business Insider - "Omnichannel Strategy Bundle: Your guide to engaging with shoppers on multiple channels" - http://www.businessinsider.com/omnichannel-marketing-strategy-and-research-e-commerce-and-online-sales-2016-11
[8] Convince & Convert - "How to Build a Content Calendar (Plus a Free Template)" by Jamie Griffiths - http://www.convinceandconvert.com/social-media-strategy/how-to-build-a-content-calendar-plus-a-free-template-for-2014/
[9] Curata - "Content Marketing Editorial Calendar Templates: The Ultimate List" by Mitchell Hall - http://www.curata.com/blog/content-marketing-editorial-calendar-templates-the-ultimate-list/
[10] Hubspot - "The Social Media Content Calendar Template Every Marketer Needs [Free Template] by Linsday Kolowich - https://blog.hubspot.com/blog/tabid/6307/bid/33415/The-Social-Media-Publishing-Schedule-Every-Marketer-Needs-Template.aspx#sm.00019k4zo22f4dd1w7d12adpsu9j3
[11] CoSchedule - http://www.coschedule.com/
[12] Airtable - https://airtable.com

  • Login to see the comments

  • Be the first to like this

How to Build a Content Calendar

  1. 1. How To Build a Content Calendar For Any Organization Producing Any Content Presented By: Jake Lawrence
  2. 2. ● Content marketing 101 ● Goals of a content calendar ● Various examples Under review:
  3. 3. Content Marketing 101
  4. 4. What is content marketing? Source: Search Engine Land
  5. 5. Types of content? Source: Curata
  6. 6. Why it’s important Source: Social Media Institute
  7. 7. Content Channels Types of Content Facebook Twitter Email Newsletter LinkedIn Google+ Reddit Facebook Groups Medium Quora YouTubeInfographics Case studies Industry news Internal promotion Videos Webinars on demand White papers Ebooks
  8. 8. The bigger picture:SEO Case Studies: 1. Alexa.com 2. Upwork.com 3. LinkedIn Jobs Source: Neil Patel
  9. 9. Editorial Calendar Requirements Your team understands quality content is key for content marketing Your team understands an editorial content calendar is a useful tool for content marketing Your team understands omnichannel marketing is essential for results “Your team understands content should: Say something new Be rigorously informed Be valuable
  10. 10. Goals of a content calendar
  11. 11. Goals 1. Organizes a. Visually represents your content strategy b. Displays all content channels c. Lays out what your content will be 2. Saves time a. Because you’ll be so dang organized! b. “Plans content around key events in your industry or important dates c. See where you have gaps in your content plan, with plenty of warning to line up more content” (Convince & Convert’s How To Build a Content Calendar)
  12. 12. What is a content calendar? “A content calendar is a resource that marketing teams can use to plan all content marketing activity. The benefit of using the calendar format, rather than just a long list of content to be published, is that you can visualize how your content is distributed throughout the year.” (Convince & Convert) Source Ma Jamie Griffiths Manifesto
  13. 13. Various Examples
  14. 14. Overview (courtesy of Curata.com) Source: Curata/Content Marketing Forum
  15. 15. Example #1: Hubspot HubSpot Source
  16. 16. Example #2: CoSchedule CoSchedule Source
  17. 17. Example #3: Airtable Airtable Source
  18. 18. ● An editorial calendar is a tool for content marketing ● Content marketing is a main component of SEO ● Higher SEO grows web traffic and leads to more sales ● Editorial calendars helps you save time by keeping organized of all your content channels and various content ● You can build your own content calendar, use a free template online, or use various cloud-based app solutions Summary

×