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UK Lead generation and data supply through consumer lifestyle surveys from All About Response Ltd


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An insight into the world of online and paper surveys from All About Response. This Powerpoint presentation offers an insight into how we generate high quality leads and data which offer a much improved return on investment (ROI) for your data and lead generation spend. All direct marketing channels are covered including data for call centres for outbound telephone campaigns, mobile data for SMS & MMS campaigns, email broadcast and postal data.

AAR's surveys cover:
Charity donors - by Name & Cause
Claims - PPI; Packaged bank accounts; Endowments; Med neg
Financial - ISA
Investments: Current/intentions
Pensions: review; frozen, private, company, SERPS
Health: Hearing; Laser eye surgery; Ailments; Diabetes, back pain, mobility
Home Improvements
Renewables Solar, Cavity wall/loft insulation, Biomass
Home & motor Insurance renewal
Newspaper readerships
Property tenure
Utilities Boiler; Gas/electricity/Broadband/telephone

Published in: Marketing
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UK Lead generation and data supply through consumer lifestyle surveys from All About Response Ltd

  1. 1. All About Response Ltd UK Consumer surveys & lead generation All About Response Ltd T: 01787 210906
  2. 2. All About Response Ltd Who are AAR? All About Response has worked in surveys and lead generation since 1999 as a facilitator between major UK brands and consumers via our Partnership Survey programme. Most of our Warranty survey activity has now moved from paper to online, creating a fresh breed of lead generation sites. Our sites offer a positive consumer journey from start to finish – they are visually appealing and brimming with top UK brand offers. Most importantly, consumers have the option to answer questions they have a genuine interest in and are not obliged to respond to irrelevant offers to maintain engagement and solid ROI for our clients.
  3. 3. 3 Timeline summary 1999-2011 Core data survey feeds to 3rd partners such as CSL/Wegner; DLG, Acxiom & Call Credit 2011 AAR opens direct leads and data sales into the UK Marketing Arena 2012 -2016 Continuation of paper surveys, online survey roll-out across brands & Soapbox Survey 2016 onwards Full rebuild & launch of new survey site portfolio including testing12free
  4. 4.  Partnerships with UK household brands - completion of warranty cards or via website  Television & related media channel banners & blogs  Online leadgen campaigns via affiliates 4 How do we generate our data?
  5. 5. Warranty Data All About Response Ltd T: 01787 223986
  6. 6. 6 Warranty Cards….then
  7. 7. 7 …and now
  8. 8. 8 AAR Brand Partners
  9. 9.  Genuine response Transactional interaction ensures accurate information collection  Loyal audience Interaction with trusted brands offering buy-in to trusted 3rd parties  In-depth Provision of accurate personal, family & household information  Responses 24/7/365 Data & leads collected on a constant basis, machine does not stop 9 Why Partnership Surveys?
  10. 10. Consumer journey… All About Response Ltd T: 01787 223986
  11. 11. Soapbox Survey All About Response Ltd In addition to our Partnership surveys we run sites, such as Soapbox Survey, in collaboration with affiliates to deliver un-incentivized consumer traffic to our sites. Soapbox Survey offers companies the opportunity to fully re-brand the landing page with an offer or competition in order to gather information and generate leads for their promotional activities. We have a proven track record for producing high quality responsive leads offering good ROI for our clients.
  12. 12. All About Response Ltd Branding examples All About Response Ltd
  13. 13. Consumer Journey All About Response Ltd All About Response Ltd
  14. 14. All About Response Ltd Sign up page
  15. 15. Postal Address file (PAF) address look-up All About Response Ltd Salacious data validation Double erified plus syntax, domain & send. Landline verification Home Location Register (HLR) mobile verification Compulsory fields Opt-in box (unticked)
  16. 16. INFORMATION WE MAY COLLECT FROM YOU We may collect and process the following data about you; • Information that you provide by filling in the Survey; • Information that you provide when you enter a competition or promotion sponsored by All About Response; • If you contact us, a record of that correspondence may be retained; • Information in any other surveys that we may ask you to complete, although you do not have to respond to these; • Details of your visits to our websites and the resources that you access. USES MADE OF THIS INFORMATION We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these in the manner described below. In completing the ("the Survey") you agree to selected third parties contacting you in respect of their services. We will pass them your contact details (including your telephone number) so they can do this. Sponsors include (but are not limited to) XXXXXXXXXXX, XXXXXXXXXXX, XXXXXXXXXXX, XXXXXXXXXXX and XXXXXXXXXXX. Here are the sectors in which our clients and sponsors operate: Astrology, Broadband Providers, Charities, Price Comparison Websites, Competition Sites, Debt Management & Debt Collection, Fashion Goods, Financial Service Providers, Food & Drink Manufacturers & Retailers, Gambling, Gaming, Health & Fitness organisations, Household Goods & Services, Insurance Providers, Landline and mobile telephone service providers, Leisure Interests, Promotions, Sampling, Search Services, Stocks and Shares, Travel Providers, Utility Companies, UK Retailers and Welfare Organisations. METHODS OF COMMUNICATION We or the selected third parties may contact you in one of the following ways: • by post; • by telephone (if you supply your telephone number); • by e-mail, SMS or mobile phone (if you supply your contact details). If you do not want us to use your data in the ways described above, or to pass your details on to third parties for marketing purposes, let us know by e-mail to: The full privacy policy can be viewed online by clicking the following link: Privacy Policy: Key Points
  17. 17. Question Formats: Lifestyle All About Response Ltd
  18. 18. All About Response Ltd Example Co-registrations
  19. 19. All About Response Ltd Reward Gallery
  20. 20.  Online real-estate offers consumer traffic in the region of 25-35,000 consumers exiting each month.  Ideal opportunity for embedded i-frame type offers or click and submit.  Fields from survey can be carried across to a landing page to pre- populate forms.  Dynamic selections available to target required audience. All About Response Ltd Exit page
  21. 21. All About Response Ltd What happens next? Lead is validated in real-time Consumer responds to survey questions & Coreg path Leads posted in real-time to sponsors
  22. 22. Automotive Charity donors Claims Financial Health Home Improvements Household Insurance Lifestyle Holidays Property Utilities What’s collected?
  23. 23. Automotive o Number of cars in household o Breakdown Renewal month Charity donation intentions o By Name o By Cause Claims o Personal Injury / RTA o Industrial disease / deafness o Packaged bank accounts o Endowment mortgages o Medical negligence o Mis-sold investments Financial o Income o Banking - switching accounts o Credit cards/loans/mortgage details o Debt management/credit issues o Cash / equity release o Alternative investment o Current/future investment types o Pension review / frozen, private, company, contracted out of SERPS o ISA switching Health o Hearing difficulties/ deafness o Eye sight – glasses/contacts wearers o Laser eye surgery interests o Ailments - back pain, arthritis, diabetes, Eczema, mobility problems, Dermatitis o Home Improvements o Blinds o Boiler replacement o Double glazing o Conservatories o Doors o Garage conversion o Kitchen o Bedroom o Bathroom o Renewables – Solar, Cavity wall or loft insulation, Biomass boiler Insurance & renewals o Car o Buildings and / or Contents o Travel o Health / PMI o Life Lifestyle o Sports o Hobbies/music/social interests o Occupation o Newspaper readership o Mail order purchases/frequency o Holiday destination/type/intentions o Cruises taken/interests Property & household o Property Type & profiled value o Home tenure – homeowners, renters.. o Length of residence o Number of children/pets o Marital status o DOBs - adults/children Utilities o Boiler type / make & age o Boiler insurance policy o Gas/electricity supplier o HHCRO boiler replacement o Consider switching provider o Payment method – DD. Pre-pay, monthly o Broadband / telephone supplier o Broadband / telephone switchers Bit more detail?
  24. 24. All About Response Ltd Thank you. To discuss your lead generation or data requirements, contact: or call (UK) 01787 210906