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SOCIAL
MEDIA AND
APO - #LFS
GOES VIRAL.JACKIE VETRANO
ALPHA BETA XI
SUNY GENESEO ‘13
@JACKIEVETRANO
WEB AND SOCIAL MEDIA
C...
BRANDING – IT’S
IMPORTANT.
 What makes a brand?
 Logo
 Colors
 Mission/vision
 Name
 Purpose
 Advertisements
 Uniq...
ACTUALLY, IT’S MORE
THAN THAT.
 Branding is built by the things you
can see.
 Branding is supported by the
association y...
WHY IS CONSISTENCY
SO IMPORTANT?
 Strengthen your brand with one
message
 Eliminate the clutter and confusion
 Increase...
BUT JACKIE, WE’RE
NOT A BUSINESS.
 Everything has a brand (your
chapter, section, region...)
 Everyone has a brand (YOU....
YOUR
PERSONAL
BRAND
THE POWER OF SOCIAL MEDIA
@JACKIEVETRANO
DO:
 Pick a name, stick with it.
 Be you
 Tell people about it
 Google yourself (Google, News,
Image)
 First Name, La...
BE CAREFUL:
 Facebook status rants
 Images
 Posts by your friends
 Hootsuite, TweetDeck, etc.
@JACKIEVETRANO
SOCIAL MEDIA
REACH.
you
1st circle
2nd circle
3rd
circle
@JACKIEVETRANO
YOUR
CHAPTER,
SECTION, &
REGION
THE POWER OF SOCIAL MEDIA
@JACKIEVETRANO
QUALITY OVER
QUANTITY.
“I’m so much more willing to
pledge Alpha Phi Omega because
they have three social media
channels, ...
EXPECTATIONS OF
SOCIAL MEDIA.
 Fast response times
 Social media doesn’t take off
 Photos, Videos, and other relevant
c...
SOCIAL MEDIA AS A
PROMOTIONAL TOOL
 Easy, consistent names to remember
 @APO_Geneseo
 @BU_APO
 @APhiOZK
 APO at Clark...
CONSISTENCY IS KEY
 Logo
 Colors
 Font
 Language
 Resources:
 apo.org/Support/DownloadFile/15
 www.apor2.org/about/...
SOCIAL MEDIA AS A
PROMOTIONAL TOOL
 Shout it from the rooftops – put it on
everything
 Rush Poster? Announcements? Your
...
STAYING CONNECTED
 Engage alumni early, and be active!
 Use smart hashtags
 Easy to remember (#APOR2VC)
 Short (give s...
ALPHA ALPHA:
UNIVERSITY OF ILLINOIS
URBANA - CHAPAIGN
@JACKIEVETRANO
CHI:
UCLA
@JACKIEVETRANO
ALPHA ZETA:
UNIVERSITY OF
KENTUCKY
@JACKIEVETRANO
WHAT
ABOUT
YOU?
@JACKIEVETRANO
QUESTIONS?
Jackie Vetrano
jackievetrano@gmail.com
Web and Social Media Coordinator
Genesee Community College
@JACKIEVETRANO
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APO and Social Media - #LFS Goes Viral

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Alpha Phi Omega Region II Regional Volunteer Conference in Hershey, PA. Discussion of personal brand, and understanding how social media can be used to support a brand and promote an organization.

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APO and Social Media - #LFS Goes Viral

  1. 1. SOCIAL MEDIA AND APO - #LFS GOES VIRAL.JACKIE VETRANO ALPHA BETA XI SUNY GENESEO ‘13 @JACKIEVETRANO WEB AND SOCIAL MEDIA COORDINATOR GENESEE COMMUNITY COLLEGE
  2. 2. BRANDING – IT’S IMPORTANT.  What makes a brand?  Logo  Colors  Mission/vision  Name  Purpose  Advertisements  Unique attributes consistency @JACKIEVETRANO
  3. 3. ACTUALLY, IT’S MORE THAN THAT.  Branding is built by the things you can see.  Branding is supported by the association your customer makes with your brand. consistency. @JACKIEVETRANO
  4. 4. WHY IS CONSISTENCY SO IMPORTANT?  Strengthen your brand with one message  Eliminate the clutter and confusion  Increase brand recognition  Fast food: red and gold  “swoosh”  Snap, Crackle, Pop! @JACKIEVETRANO
  5. 5. BUT JACKIE, WE’RE NOT A BUSINESS.  Everything has a brand (your chapter, section, region...)  Everyone has a brand (YOU.)  Social Media is a piece of it. @JACKIEVETRANO
  6. 6. YOUR PERSONAL BRAND THE POWER OF SOCIAL MEDIA @JACKIEVETRANO
  7. 7. DO:  Pick a name, stick with it.  Be you  Tell people about it  Google yourself (Google, News, Image)  First Name, Last Name, Current City  First Name, Last Name, College  First Name, Last Name, Past Cities  First Name, Last Name, murder @JACKIEVETRANO
  8. 8. BE CAREFUL:  Facebook status rants  Images  Posts by your friends  Hootsuite, TweetDeck, etc. @JACKIEVETRANO
  9. 9. SOCIAL MEDIA REACH. you 1st circle 2nd circle 3rd circle @JACKIEVETRANO
  10. 10. YOUR CHAPTER, SECTION, & REGION THE POWER OF SOCIAL MEDIA @JACKIEVETRANO
  11. 11. QUALITY OVER QUANTITY. “I’m so much more willing to pledge Alpha Phi Omega because they have three social media channels, and [other organization] only has one.” -- No one says this. @JACKIEVETRANO
  12. 12. EXPECTATIONS OF SOCIAL MEDIA.  Fast response times  Social media doesn’t take off  Photos, Videos, and other relevant content  Important information (contact, location, etc.) @JACKIEVETRANO
  13. 13. SOCIAL MEDIA AS A PROMOTIONAL TOOL  Easy, consistent names to remember  @APO_Geneseo  @BU_APO  @APhiOZK  APO at Clarkson  Alpha Phi Omega, Fredonia  Find your place  Facebook – photos, statuses, video  Twitter – 140 characters, photos, links  YouTube – Videos  Pinterest – Images, links  LinkedIn – professional networking, statues, images, video, links @JACKIEVETRANO
  14. 14. CONSISTENCY IS KEY  Logo  Colors  Font  Language  Resources:  apo.org/Support/DownloadFile/15  www.apor2.org/about/resources @JACKIEVETRANO
  15. 15. SOCIAL MEDIA AS A PROMOTIONAL TOOL  Shout it from the rooftops – put it on everything  Rush Poster? Announcements? Your email signature?  Humans don’t like to read  Remember the expectations of social media @JACKIEVETRANO
  16. 16. STAYING CONNECTED  Engage alumni early, and be active!  Use smart hashtags  Easy to remember (#APOR2VC)  Short (give space for comments)  Secretary/other brother doing social media  Social Media is a responsibility  Connect with your region, and nationally. @JACKIEVETRANO
  17. 17. ALPHA ALPHA: UNIVERSITY OF ILLINOIS URBANA - CHAPAIGN @JACKIEVETRANO
  18. 18. CHI: UCLA @JACKIEVETRANO
  19. 19. ALPHA ZETA: UNIVERSITY OF KENTUCKY @JACKIEVETRANO
  20. 20. WHAT ABOUT YOU? @JACKIEVETRANO
  21. 21. QUESTIONS? Jackie Vetrano jackievetrano@gmail.com Web and Social Media Coordinator Genesee Community College @JACKIEVETRANO

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