Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
SOCIAL
MEDIA AND
APO - #LFS
GOES VIRAL.JACKIE VETRANO
SUNY GENESEO ‘13
@JACKIEVETRANO
SOCIAL MEDIA ASSISTANT
SKIDMORE COLL...
WHAT’S A BRAND?
 Branding is built by the things you
can see.
 Branding is supported by the
association your customer ma...
BUT JACKIE, WE’RE
NOT A BUSINESS.
 Everything has a brand (your
chapter, section, region...)
 Everyone has a brand (YOU....
@JACKIEVETRANO
BRAND
STANDARDS
ALPHA PHI OMEGA’S BRAND
@JACKIEVETRANO
 Logo
 Colors
 Font
 Language
 Resources:
 apo.org/Support/DownloadFile/15
 www.apor1.org/pages/clipart
 www.apor2...
ALPHA PHI OMEGA’S BRAND
@JACKIEVETRANO
WHERE TO
START
SOCIAL MEDIA FOR YOUR CHAPTER
@JACKIEVETRANO
QUALITY OVER QUANTITY.
“I’m so much more willing to
pledge Alpha Phi Omega because
they have three social media
channels, ...
 Facebook Group
 Facebook Like Page
@JACKIEVETRANO
QUALITY OVER QUANTITY.
 Facebook Group – photos, statuses,
video, privacy settings
 Facebook Like Page – photos,
statuses, video, boosted posts...
 Facebook Group – photos, statuses,
video, privacy settings
 Facebook Like Page – photos,
statuses, video, boosted posts...
WHO’S IN
CHARGE?
SOCIAL MEDIA FOR YOUR CHAPTER
@JACKIEVETRANO
CLEAN UP
SOCIAL MEDIA FOR YOUR CHAPTER
@JACKIEVETRANO
SOCIAL MEDIA AUDIT
Profile Password Brand Check Mission/Goals
Facebook (public
like page, not
chapter group)
Admins:
Secre...
CONTENT
WRITING
SOCIAL MEDIA FOR YOUR CHAPTER
@JACKIEVETRANO
FACEBOOK
 Keep it short
 Give valuable information
 Ask a question
 Post a link for more information
 Include a photo...
@JACKIEVETRANO
@JACKIEVETRANO
@JACKIEVETRANO
TWITTER
 Observe other accounts
 80% interaction, 20% promotion
 Use effective hashtags
 Consider posting times
 Retw...
@JACKIEVETRANO
@JACKIEVETRANO
INSTAGRAM
 Brevity is key
 Maximum of 2 hashtags
 Captions should add value
 Don’t be afraid to avoid a caption
alltog...
@JACKIEVETRANO
CONTENT WRITING
CHALLENGE #1
It’s rush week on campus, and APO is hosting
“Meet the Brothers,” where participants will hav...
FACEBOOK
@JACKIEVETRANO
TWITTER
@JACKIEVETRANO
INSTAGRAM
@JACKIEVETRANO
CONTENT WRITING
CHALLENGE #2
Yesterday, your chapter participated in Relay for
Life on campus, one of the biggest campus-w...
FACEBOOK
@JACKIEVETRANO
TWITTER
@JACKIEVETRANO
INSTAGRAM
@JACKIEVETRANO
CONTENT WRITING
CHALLENGE #3
It’s finals week on campus, and everyone is
stuck in the library all day, every day. After fi...
FACEBOOK
@JACKIEVETRANO
TWITTER
@JACKIEVETRANO
INSTAGRAM
@JACKIEVETRANO
SOCIAL MEDIA
REACH.
you
1st circle
2nd circle
3rd
circle
@JACKIEVETRANO
CONTENT
CALENDARS
SOCIAL MEDIA FOR YOUR CHAPTER
@JACKIEVETRANO
WHAT IS A CONTENT
STRATEGY?
 Determining what “stuff” gets
posted, and when
 Images, blog posts, publicity of
events, et...
WHAT IS A CONTENT
CALENDAR?
@JACKIEVETRANO
@JACKIEVETRANO
@JACKIEVETRANO
@JACKIEVETRANO
DO WHAT WORKS.
SPREAD THE
WORD AND
STAY
CONNECTED.
THE POWER OF SOCIAL MEDIA
@JACKIEVETRANO
SOCIAL MEDIA AS A
PROMOTIONAL TOOL
 Get followers by telling everyone
 Shout it from the rooftops – put it on
everything...
STAYING CONNECTED
 Engage alumni early, and be active!
 Alumni Facebook groups
 Share updates about your chapter
 Meet...
ALPHA ALPHA:
UNIVERSITY OF ILLINOIS
URBANA - CHAPAIGN
@JACKIEVETRANO
CHI:
UCLA
@JACKIEVETRANO
ALPHA ZETA:
UNIVERSITY OF
KENTUCKY
@JACKIEVETRANO
SOCIAL
MEDIA AND
APO - #LFS
GOES VIRAL.JACKIE VETRANO
SUNY GENESEO ‘13
@JACKIEVETRANO
SOCIAL MEDIA ASSISTANT
SKIDMORE COLL...
Upcoming SlideShare
Loading in …5
×

Alpha Phi Omega - All American Regionals

821 views

Published on

Learn about how to best use social media for your chapter!

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Alpha Phi Omega - All American Regionals

  1. 1. SOCIAL MEDIA AND APO - #LFS GOES VIRAL.JACKIE VETRANO SUNY GENESEO ‘13 @JACKIEVETRANO SOCIAL MEDIA ASSISTANT SKIDMORE COLLEGE
  2. 2. WHAT’S A BRAND?  Branding is built by the things you can see.  Branding is supported by the association your customer makes with your brand. @JACKIEVETRANO
  3. 3. BUT JACKIE, WE’RE NOT A BUSINESS.  Everything has a brand (your chapter, section, region...)  Everyone has a brand (YOU.)  Social Media is a piece of it. @JACKIEVETRANO
  4. 4. @JACKIEVETRANO
  5. 5. BRAND STANDARDS ALPHA PHI OMEGA’S BRAND @JACKIEVETRANO
  6. 6.  Logo  Colors  Font  Language  Resources:  apo.org/Support/DownloadFile/15  www.apor1.org/pages/clipart  www.apor2.org/about/resources ALPHA PHI OMEGA’S BRAND @JACKIEVETRANO
  7. 7. ALPHA PHI OMEGA’S BRAND @JACKIEVETRANO
  8. 8. WHERE TO START SOCIAL MEDIA FOR YOUR CHAPTER @JACKIEVETRANO
  9. 9. QUALITY OVER QUANTITY. “I’m so much more willing to pledge Alpha Phi Omega because they have three social media channels, and [other organization] only has one.” -- No one says this. @JACKIEVETRANO
  10. 10.  Facebook Group  Facebook Like Page @JACKIEVETRANO QUALITY OVER QUANTITY.
  11. 11.  Facebook Group – photos, statuses, video, privacy settings  Facebook Like Page – photos, statuses, video, boosted posts ($) @JACKIEVETRANO QUALITY OVER QUANTITY.
  12. 12.  Facebook Group – photos, statuses, video, privacy settings  Facebook Like Page – photos, statuses, video, boosted posts ($)  Twitter – 140 characters, photos, links  Instagram – photos, short videos  YouTube – Videos  Pinterest – Images, links @JACKIEVETRANO QUALITY OVER QUANTITY.
  13. 13. WHO’S IN CHARGE? SOCIAL MEDIA FOR YOUR CHAPTER @JACKIEVETRANO
  14. 14. CLEAN UP SOCIAL MEDIA FOR YOUR CHAPTER @JACKIEVETRANO
  15. 15. SOCIAL MEDIA AUDIT Profile Password Brand Check Mission/Goals Facebook (public like page, not chapter group) Admins: Secretary, Historian, PR Chair APO Shield image is stretched on banner • Photos of events once/week • “Meet a brother” post Twitter APOrules1925 • Follow relevant accounts (retweet them) • #volunteer in posts Instagram FrankRHorton Change profile photo to letters/shieild • Tag @apostaff and @region2apo in all posts @JACKIEVETRANO
  16. 16. CONTENT WRITING SOCIAL MEDIA FOR YOUR CHAPTER @JACKIEVETRANO
  17. 17. FACEBOOK  Keep it short  Give valuable information  Ask a question  Post a link for more information  Include a photo @JACKIEVETRANO
  18. 18. @JACKIEVETRANO
  19. 19. @JACKIEVETRANO
  20. 20. @JACKIEVETRANO
  21. 21. TWITTER  Observe other accounts  80% interaction, 20% promotion  Use effective hashtags  Consider posting times  Retweet useful information @JACKIEVETRANO
  22. 22. @JACKIEVETRANO
  23. 23. @JACKIEVETRANO
  24. 24. INSTAGRAM  Brevity is key  Maximum of 2 hashtags  Captions should add value  Don’t be afraid to avoid a caption alltogether @JACKIEVETRANO
  25. 25. @JACKIEVETRANO
  26. 26. CONTENT WRITING CHALLENGE #1 It’s rush week on campus, and APO is hosting “Meet the Brothers,” where participants will have the chance to meet current brothers, talk to the Pledge Educator about the process, and ask questions. Pizza, chips, cookies, and drinks will be available for anyone who attends. Any attendees will be entered in a raffle to win an APO rush week t-shirt, if they stay until the end of the event. Meet the Brothers is held in Smith Hall, room 104 on January 9th from 6 to 7pm. @JACKIEVETRANO
  27. 27. FACEBOOK @JACKIEVETRANO
  28. 28. TWITTER @JACKIEVETRANO
  29. 29. INSTAGRAM @JACKIEVETRANO
  30. 30. CONTENT WRITING CHALLENGE #2 Yesterday, your chapter participated in Relay for Life on campus, one of the biggest campus-wide events of the semester. The brotherhood raised $8,500 by selling t-shirts, asking for donations from the community, and hosting a spaghetti dinner. The Historian took over 80 photos of the Relay for Life event, and more photos of the chapter are featured on your university’s website: www.university.edu/photos/RelayForLife_2016 @JACKIEVETRANO
  31. 31. FACEBOOK @JACKIEVETRANO
  32. 32. TWITTER @JACKIEVETRANO
  33. 33. INSTAGRAM @JACKIEVETRANO
  34. 34. CONTENT WRITING CHALLENGE #3 It’s finals week on campus, and everyone is stuck in the library all day, every day. After finals, it’s summer vacation! @JACKIEVETRANO
  35. 35. FACEBOOK @JACKIEVETRANO
  36. 36. TWITTER @JACKIEVETRANO
  37. 37. INSTAGRAM @JACKIEVETRANO
  38. 38. SOCIAL MEDIA REACH. you 1st circle 2nd circle 3rd circle @JACKIEVETRANO
  39. 39. CONTENT CALENDARS SOCIAL MEDIA FOR YOUR CHAPTER @JACKIEVETRANO
  40. 40. WHAT IS A CONTENT STRATEGY?  Determining what “stuff” gets posted, and when  Images, blog posts, publicity of events, etc  Planning in advance @JACKIEVETRANO
  41. 41. WHAT IS A CONTENT CALENDAR? @JACKIEVETRANO
  42. 42. @JACKIEVETRANO
  43. 43. @JACKIEVETRANO
  44. 44. @JACKIEVETRANO DO WHAT WORKS.
  45. 45. SPREAD THE WORD AND STAY CONNECTED. THE POWER OF SOCIAL MEDIA @JACKIEVETRANO
  46. 46. SOCIAL MEDIA AS A PROMOTIONAL TOOL  Get followers by telling everyone  Shout it from the rooftops – put it on everything  Rush Poster? Announcements? Your email signature?  Humans don’t like to read  Remember the expectations of social media @JACKIEVETRANO
  47. 47. STAYING CONNECTED  Engage alumni early, and be active!  Alumni Facebook groups  Share updates about your chapter  Meet the new Eboard  Meet your new PC  Family ties @JACKIEVETRANO
  48. 48. ALPHA ALPHA: UNIVERSITY OF ILLINOIS URBANA - CHAPAIGN @JACKIEVETRANO
  49. 49. CHI: UCLA @JACKIEVETRANO
  50. 50. ALPHA ZETA: UNIVERSITY OF KENTUCKY @JACKIEVETRANO
  51. 51. SOCIAL MEDIA AND APO - #LFS GOES VIRAL.JACKIE VETRANO SUNY GENESEO ‘13 @JACKIEVETRANO SOCIAL MEDIA ASSISTANT SKIDMORE COLLEGE

×