1.
PERSONAL BRAND EXPLORATION
Jacline Isaac
Project & Portfolio I: Week 1
JANUARY 1, 2022

2.
Hello, my name is Jacline Isaac, an ordinary
woman with extraordinary dreams. I live life to the
fullest and highly believe what you put out to the
world is what is brought back onto you. I am
easygoing, compassionate, artistic, humorous, and
loyal. I am a wife, mother, and friend who loves to
spend time with loved ones and create everlasting
memories. I am devoted to working hard and take
pride in my accomplishments. I believe life is full
of beauty and I plan to become apart of that
creation through orchestrating, designing, and
planning events. With great people skills, ability to
multitask while still paying attention to the
smallest details, and solving any problem that
arise, I can become a successful Event Specialist.
IDENTITY

3.
Potential Job Titles
:
• Event Manager
• Event Planner
• Director of Events
BRAND ARCHETYPE - My Brand
Archetype is Girl Next Door. I am down to
earth, loyal, honest, and humble. I strive to
understand others, create meaningful
connections, and be accessible with open arms.
I am hardworking and believe in fairness,
integrity, and equality.
Th
rough passion and
energy, I am able to unite people behind a
single cause and motivate and inspire them to
action.
EVENT SPECIALIST for EVENT PLANNING INDUSTRY
PROFESSION

4.
JUDY JANKOWSKI
Outreach Plan
:
• Connect with her through LinkedIn and view
her interest and activities posted.
•
Th
e best method of communication is through a
LinkedIn message.
• I would follow up a week after through email.
Manager, Talent Acquisition
at THE WALT DISNEY
COMPANY
JONO GRAYSON
Outreach Plan
:
• Connect with him through LinkedIn while
understanding his role and the company.
•
Th
e best method of communication is through a
LinkedIn message.
• I would follow up two weeks after through the
LinkedIn email.
PROFILE
PICTURE Talent Acquisition Manager at
NETFLIX
TAYLOR BURNS
Outreach Plan
:
• View her LinkedIn pro
fi
le as well as company
website to better understand the company.
•
Th
e best method of communication is sending a
direct message to her through LinkedIn.
• I would follow up through LinkedIn or the
company website.
PROFILE
PICTURE Coordinator, People & Culture
at Acceleration Community of
Companies (ACC) at MKG
TARGET AUDIENCE
HIRING MANAGERS OF EVENT COORDINATING

5.
GOALS
Short Term: Immediately After Graduation, 2023
• Obtain an internship or entry level position to gain experience
within the event/entertainment industry.
‣ KPI: I will network and connect with up to 10 individuals
in the entertainment company through my LinkedIn to
grow my brand awareness for the
fi
rst 12 months.
Mid Term: 2026
• Gain a promotion into a management role.
‣ KPI: I will help elevate the total amount of clients by rising
it by 20% for the FY2026 while still retaining current
clients.
Long Term: 2036
• Acquire a senior level position.
‣ KPI: Revenue increase by 20% while pro
fi
ts increase by 15%
for the FY2036.

6.
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Word Processing Software
SOFT
HARD
Expert
Presentation Software Adept
Complex Problem Solving Expert
Active Listening Expert
Data Base User Interface and Query Interface
SOFT
HARD
Novice
Financial Analysis Software Novice
Time Management Expert
Speaking Expert
SKILLS ANALYSIS

7.
PROMISE
I help clients ensure that their vision is accomplished by
paying close attention to clients priorities and desire. It
is common for clients to have extraordinarily high
expectations with hard deadlines but as long as task and
priorities are organized and set, completing the deadline
will not be an issue.

8.
Work Experience
:
•
Th
e Olive Garden Italian Restaurant,
2013-2018
•
Th
e University of Texas MD Anderson
Cancer Center 2017-2020
• ABInbev, 2021-current
Education:
• Bachelor of Entertainment Business, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• Certi
fi
ed Trainer at
Th
e Olive Garden
Italian Restaurant
CREDENTIALS

9.
RHEA MARTIN
Industry Experience
:
• Communications Specialist, Event
Planner, Market Analyst Marketing
and Rebranding Expert
Education
:
• Bachelor of Applied Science, Communication and
Media Studies
2020-2022
Full Sail University, Winterpark, FL
Leadership Experience
:
• Dance Instructor
• Intern
Skills and Pro
fi
ciencies
:
• Project Management - 0 endorsements
• Adobe Design Programs - 0 endorsements
• Communication - 0 endorsements
JACLINE ISAAC
Overall Online Presence
:
• 44 Connections, Banner image has been customized
to they/them’s name, Headshot has been
professionalized, Pro
fi
le is not fully detailed, No
published articles, No social media outlet shown,
LinkedIn URL is customized
• Grade: Average, 45 out of 100
Industry Experience
:
• I have no industry experience
Education
:
• Bachelors in Entertainment Business
2021-2023
Full Sail University, Winterpark, FL
Leadership Experience
:
• Certi
fi
ed Trainer
• Spotting Problems and Finding Solutions
Skills and Pro
fi
ciencies
:
• Communication - 0 endorsements
• Organization - 0 endorsements
• Teamwork - 0 endorsements
Overall Online Presence
:
• I have no online presence and have made no
connections, Banner Image is not customized,
Headshot is not professionalized, Pro
fi
le is not fully
detailed, No published articles, No social media
outlet shown, LinkedIn URL is not customized.
• Grade: Poor, 20 out of 100
COMPETITION

10.
CASSIE PETERSON
Noteworthy Experience
:
• Special Events Consultant
• Event Manager
JACLINE ISAAC
Industry Experience
:
• Senior Events Coordinator
Illinois State University
Education
:
• Bachelor of Science (B.S.), Music Business
2011-2012
Full Sail University
Associate of Science (A.S.), Recording Arts
Technology/Technician
2010-2011
Full Sail University, Winterpark, FL
Skills and Pro
fi
ciencies
:
• Music Industry - 37 endorsements
• Social Networking - 18 endorsements
• Logic Pro - 17 endorsements
Overall Online Presence
:
• 500+ Connections, Banner Image is customized to a
auditorium stage, Headshot is not professionalized,
Pro
fi
le is fully detailed, No published articles, No social
media outlet shown, LinkedIn URL is not customized
• Superior, 90 out of 100
Industry Experience
:
• Entry Level Event Planner
Education
:
• Bachelor in Entertainment Business Degree
2021-2023
Full Sail University, Winterpark, FL
Leadership Experience
:
• Training/Mentoring Newer Team Members
• Managing a Project
Skills and Pro
fi
ciencies
:
• Collaboration - 6 endorsements
• Innovative - 8 endorsements
• Microsoft O
ffi
ce - 10 endorsements
Overall Online Presence
:
• 10 Connections, Banner Image is not customized,
Headshot is professionalized, Pro
fi
le is detailed but
needs improvement, No published articles, Social
media outlet shown, LinkedIn URL is not customized.
• Grade: Average, 75 out of 100
COMPETITION

11.
For Hiring Managers who are in the Event Industry,
I possess an exceptional list of skills that develops
substantial results because I am hardworking,
empathetic, loyal, honest, and humble. I take on
potential clients relating to them and bring a sense
of belonging.
“EVENT PLANNER”
BRAND POSITION

12.
NETWORKING &
MARKETING
Industry Events & Organization
s
•
Th
e International Live Events Association (ILEA)
‣ October 2023 | Austin,Texas
• American Planning Association
‣ January 2023 | Washington, DC
• Pure Motivation
‣ May 2022 | Full Sail University, Winterpark, Florida
Digital Marketing
• Primary Content: My content to extend my brand will be creating
visual content such as photos and videos of events I have created. I
will also be using extensive keywords so that my brand may be found
online as well as clients understanding more about what I do.
• Primary Tools: I will be using all social networks. Facebook,
Instagram, Twitter, and TikTok. I will also be updating my LinkedIn
as well. I will be updating all social networks every week and be in
immediate contact for potential companies.
• Website: I will keep my website simple so that it may appeal to
potential companies while still providing well-written detailed
information about my contributions.

13.
Mentor
• I will be in search of a mentor who shares the same
values and de
fi
nition of success as I but also
contains the di
ff
erence to challenge me. It is
important that the mentor is knowledgeable in the
fi
eld and has a willingness to share skills. DATE TO
EST. PARTNERSHIP: JANUARY 2023
Formal Education
• Bachelor of Entertainment Business, September
2023.
Technical Skills
• Project Management Software - DECEMBER 2023
• Geographic Information System - FEBRUARY
2024
• Financial Analysis Software - APRIL 2024
Soft Skills
• Time Management - OCTOBER 2023
• Service Orientation - OCTOBER 2023
• Critical
Th
inking - OCTOBER 2023
PROFESSIONAL DEVELOPMENT

14.
JACLINE ISAAC
You know budgeting is the number one most challenging
aspect of event planning? Well, what I do is plan and prepare a
detailed budget to evaluate the amount in hand and what is needed. In fact, I tracked a
previous organization’s event budget by using the Excel software guaranteeing the budget
does not go over. Recently I helped plan my sisters wedding saving her $6000 then the
original budget. It all has to do with research, networking, and budgeting.
“

15.
REFERENCES
13-1121.00-Meeting, Convention, and Event Planners.
(2021, November 16). Onetonline. Retrieved January 5,
2022, from https://www.onetonline.org/link/
summary/13-1121.00
Cassie Peterson Senior Events Coordinator at Illinois
State University. (n.d.). LinkedIn. Retrieved January
7, 2022, from https://www.linkedin.com/in/cassie-
peterson-8936b84a/
Jono Grayson Talent Acquisition Manager at Net
fl
ix.
(n.d.). LinkedIn. Retrieved January 5, 2022, from
https://www.linkedin.com/in/jonograyson?
trk=public_pro
fi
le_browsemap
Judy Jankowski Manager, Talent Acquisition at
Th
e
Walt Disney Company. (n.d.). LinkedIn. Retrieved
January 5, 2022, from https://www.linkedin.com/in/
judy-jankowski-8b2296a
MKG Experiential Marketing hiring Creative Director
in New York City Metropolitan Area | LinkedIn. (n.d.).
LinkedIn. Retrieved January 5, 2022, from https://
www.linkedin.com/jobs/view/creative-director-at-
mkg-experiential-marketing-2847818403
Rhea Martin Communications Specialist, Event
Planner, Market Analyst Marketing and Rebranding
Expert. (n.d.). LinkedIn. Retrieved January 7, 2022,
from https://www.linkedin.com/in/rhearedesigned/
Special Events (https://www.specialevents.com/
special-event-show/its-here-special-event-kicks-
today)
Star Trax Events (https://startrax.com/event-
planning/)