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Lack of a website redesign strategy.
Do not start doing a redesign without thinking about how it effects their standing on the Internet.
Besides the look and feel for an effective website strategy consider the following:
What assets does your website currently have?
What content management system are you going to use?
What do you want your website to do to increase your bottom line?
Before you engage in a website design, one of the first things you should do is take stock of your current website. How many links does it have from external websites? What keywords bring traffic to your website? How many pages is it? These questions and more should be considered prior to redesigning any website.
The system you install should be SEO compliant, provide the ability to share your website on all the social media networks and above all be easy for you as the company to make website changes as you need them without calling anyone.
Do you know how you want your website to make them money? If you have an eCommerce store, it's a little more cut and dry because you want to sell things within the store. However, if you are a B2B, or don't have an ecommerce store, it's a little more complex. At this point the best thing to do is create easy ways for visitors to become leads. Beyond the ubiquitous "Contact Us" page, what else can you offer? A free book? A PDF of case studies? A webinar? All of these things are great examples of getting people interest in your website and product who may not be ready to buy.
For more strategies on your next website redesign visit http://websiteretrofit.com/ or call me at (805)467.6777