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Communication evénementielle+2012long

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Les leçons de trente années de pratique stratégique et créative en communication événementielle (la vraie)...

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Communication evénementielle+2012long

  1. 1. La communication événementielle
  2. 2. © Jacky Degueldre 2012
  3. 3. C’est le premier kilomètre qui a été le plus dur...
  4. 4. La preuve est faite.On peut faire l’événement avec trois fois rien.
  5. 5. Etymologie de lévénement: eventum,« Bonus Eventus » Salluste evenire, eventum, eventa, eventura
  6. 6. “Eventus stultorum magister est”les esprits bornés jugent d’après l’événement Titus-Livius “Consilia eventis ponderare” juger les conseils d’après les résultats Cicero“Maximam admirationem movere” créer la surprise, faire événement Cicero
  7. 7. Evénement anodin(sans importance, insignifiant, ...”qui calme la douleur”!) Anecdotique?“Les événements sont l’écume des choses.” Paul Valéry
  8. 8. Evénement historique “Un événement est un fait qui rompt une continuité” Henri Russo
  9. 9. Evénement médiatique et systémique:le temps médiatique de« lArchévénement » ©Jacky Degueldre
  10. 10. Evénement culturel, socioculturel “L’irruption, toujoursdécisive et imprévisible, d’un changement” Hegel
  11. 11. Evénements psychologiques,cognitifs, verbauxSensation, stimulus: “Tell me a story!” “C’est la guerre!”
  12. 12. Evénementiel, communication événementielle “Faire l’Evénement”:la pub par l’événement,l’événement par la pub
  13. 13. Culture événementielle ou « éventive »Jean-Jacques Rousseau
  14. 14. « Cest une folie de se vanter, avant le temps, des choses dont lévènement ne dépend pas de nous. » Louis XIV
  15. 15. « Une forte imagination produit les événements. » « Ne pouvant pas régler les événements, je me règle moi-même. »Michel Eyquem de Montaigne
  16. 16. « Il ny a dévénement quà lentrecroisement dela nature et de la culture. » Georg W. F. Hegel
  17. 17. «Cest limprévisiblequi crée lévénement. » Georges Braque
  18. 18. « Aucun événement ne revient. » Bertrand Russell
  19. 19. « Les événementssèchent très vite. » V.S. Naipaul
  20. 20. « La conscience esttoujours en retard sur lévénement. » Edgar Morin
  21. 21. « Les bifurcations de lHistoire sontles grands événements. » Ilya Prigogine
  22. 22. « La science socialea presque horreur de lévénement. » Fernand Braudel
  23. 23. « Communiquer par lévénement,cest Faire lévénement. » Jacky Degueldre 1983
  24. 24. Esquisseméthodologique de lacommunicationévénementielle Trois étapes à prévoir...
  25. 25. • EVALUATION/MODELISATION • GESTION/STRUCTURATION• SENSIBILISATION/PROMOTION
  26. 26. « La créativité, cestla maîtrisedu désordredes idées. »Jacky Degueldre
  27. 27. Naviguer dans lesflux événementiels
  28. 28. Intrusif, festif, fictif ? L’EVENEMENT, CIEL ! Une approche raisonnée de la culture événementielleà partir de l’expérience initiatique des agences Faire l’événement et D’Azur & Degueldre
  29. 29. Première partie : interprétation de la pratique Un long parcours très événementiel…• Les treize conseils pratiques• Le Jardin des Déracinés (2003-2004)• La Terre d’asile (2005-2008)• La trilogie finale (2006-2007-2008)• 1 Mitterrand l’Européen (2006)• 2 Cuarenta Guevara (2007)• 3 L’Esprit de Mai (2008)• Le « SpectaclExpOpérAtelier » : l’utopie comme événement conclusif ?
  30. 30. Deuxième partie : questionnement théorique Esquisse d’une critériologie événementielle• Brève typologie des événements• Impact et couverture• Magnitude et intensité• Archévénement et événement anodin• Cratères et critères• Critères et cultures• Bouleversements et désordres• Imprévisibilité et irréversibilité• Dissipativité et disruptivité
  31. 31. Evénement et citations historiques « C’est l’imprévisible qui crée l’événement. » Georges Braque, peintre et sculpteur « Une forte imagination produit les événements. » Michel Eyquem de Montaigne, moraliste et philosophe « Ne pouvant pas régler les événements, je me règle moi-même. » Id. « C’est une folie de se vanter, avant le temps, des choses dont l’évènement ne dépend pas de nous. » Louis XIV, cité par Boiste « La conscience est toujours en retard sur l’événement. » Edgar Morin, sociologue et philosophe « Les événements sèchent très vite. » V.S. Naipaul, prix Nobel de littérature 2001« L’Histoire est aussi une histoire du devenir, celle du devenir des sociétés humaines et les bifurcations de l’Histoire sont les grands événements. » Ilya Prigogine, chimiste, physicien et philosophe, prix Nobel de chimie 1977 « Aucun événement ne revient. » Bertrand Russell, mathématicien et philosophe « La science sociale a presque horreur de l’événement. Non sans raison : le temps court est la plus capricieuse, la plus trompeuse des durées. » Fernand Braudel, Ecrits sur l’histoire, 1977
  32. 32. Logistique événementielle:l’Arcadome © J.Degueldre
  33. 33. Développement d’un concept événementiel
  34. 34. Faire événement, causer un sentiment de surprise:“maximum admirationem movere” Cicero ______
  35. 35. ...
  36. 36. Best practices:TEN RULES©forcommunicating sustainable development by courtesy of FUTERRA SustainabilityCommunications
  37. 37. Règles de conduite de l’action decommunication Texteévénementielle ...en situationde crise ou non
  38. 38. A suivre...
  39. 39. « Le plus fort n’est pas d’être dansl’événement même, c’est d’être dans l’imminence de l’événement, dans son retournement, dans son anticipation, dans sa divination... » Jean Baudrillard, Cool Memories
  40. 40. « Il faut mépriser l’événement. Il faut avoir la passion de l’indifférence. C’est la seule façon d’avancer.» François Mitterrand,in Le Promeneur du Champ de Mars

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