1.
Jackson Rawlings
@jacksonhra

2.
@jacksonhra

3.
@jacksonhra

4.
@jacksonhra

5.
@jacksonhra

6.
@jacksonhra

7.
“Content that hits
the heart, beats
content that hits the
mind”
@jacksonhra

8.
@jacksonhra

9.
@jacksonhra

10.
@jacksonhra

11.
@jacksonhra

12.
@jacksonhra

13.
Wide-net
Stereotyping
@jacksonhra

14.
@jacksonhra

15.
Local Culture
Content
@jacksonhra

16.
Brightonian
s• Progressive
• Creative
• Digital-minded
(and arrogant?)
@jacksonhra

17.
@jacksonhra

18.
@jacksonhra

19.
@jacksonhra

20.
@jacksonhraw

21.
Buzzsum
o
@jacksonhra

22.
answerth
epublic
@jacksonhraw

23.
Ubersugges
t
@jacksonhraw

24.
Twitter
@jacksonhra

25.
@jacksonhraw

26.
“Content that hits the
heart, not the mind”
@jacksonhra

27.
To recap:
• Wide-net stereotyping is bad
• Location-based stereotyping is
good (for content creation!)
• Use tools like Buzzsumo and
Ubersuggest to cross-reference
your stereotyping with fact
• It’s about content that hits the
heart, not the mind
@jacksonhra

28.
THANKS
FOR
LISTENING
@jacksonhra