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BrightonSEO Slides - Jackson Rawlings

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Tapping into local culture for marketing campaigns

Published in: Marketing
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BrightonSEO Slides - Jackson Rawlings

  1. 1. Jackson Rawlings @jacksonhra
  2. 2. @jacksonhra
  3. 3. @jacksonhra
  4. 4. @jacksonhra
  5. 5. @jacksonhra
  6. 6. @jacksonhra
  7. 7. “Content that hits the heart, beats content that hits the mind” @jacksonhra
  8. 8. @jacksonhra
  9. 9. @jacksonhra
  10. 10. @jacksonhra
  11. 11. @jacksonhra
  12. 12. @jacksonhra
  13. 13. Wide-net Stereotyping @jacksonhra
  14. 14. @jacksonhra
  15. 15. Local Culture Content @jacksonhra
  16. 16. Brightonian s• Progressive • Creative • Digital-minded (and arrogant?) @jacksonhra
  17. 17. @jacksonhra
  18. 18. @jacksonhra
  19. 19. @jacksonhra
  20. 20. @jacksonhraw
  21. 21. Buzzsum o @jacksonhra
  22. 22. answerth epublic @jacksonhraw
  23. 23. Ubersugges t @jacksonhraw
  24. 24. Twitter @jacksonhra
  25. 25. @jacksonhraw
  26. 26. “Content that hits the heart, not the mind” @jacksonhra
  27. 27. To recap: • Wide-net stereotyping is bad • Location-based stereotyping is good (for content creation!) • Use tools like Buzzsumo and Ubersuggest to cross-reference your stereotyping with fact • It’s about content that hits the heart, not the mind @jacksonhra
  28. 28. THANKS FOR LISTENING @jacksonhra

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