digital asset management

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digital asset management

  1. 1. digital assetand media entertainment management exposition + conference February 17 – 18, 2010 •• • eynote•panel•featuring•early•DAM•adapters•from•major•studios•• K including•NBC/Universal,•Fox•Entertainment,•and•WB. Hilton los Angeles/UniversAl City •• • opic•tracks•for•your•specific•interests•&•experience,•including•• T UniversAl City, CA leaders•and•managers;•DAM•newcomers;•DAM•Specialists. •• • egister•multiple•members•of•your•team,•and•attend•the•• R Program www.createasphere.com/DAM tracks•that•are•most•relevant•to•your•business•area. details inside! Attend tracks •• • xplore•leading•solutions•and•groundbreaking•• E and sessions technology•at•the•expo. specific to your experience level and expertise.
  2. 2. the entertainment & media Participating organizations industry’s premier event on management of digital assets. February 17 – 18, 2010 | Hilton los angeles | universal City, Ca www.createasphere.com/DAM Spending•on•digital•asset•management•is• Who should attend? a•valuable•opportunity•to•explore•the• expected•to•increase•from•500•million•in• challenges•of•digital•media•then•step•next• If•you•are•responsible•for•the•creation,• the•past•year•to•over•one•billion•by•2014.•• door•to•experience•the•cutting•edge•of• handling,•security•or•underwriting•of• This•rapid•growth•will•bring•tremendous• entertainment•technology•in•one•value• entertainment•and•media•digital•assets,• opportunity•along•with•unforeseen•threats• packed•event.• this•conference•is•a•must•attend•event.•• to•entertainment•and•media•organizations.• • Not•an•expert•yet?•Even•if•you•are•new• Are•you•ready? By•visiting•the•Entertainment•Technology• to•the•DAM•space•or•are•considering• Exposition•in•addition•to•the•Digital•Asset• pursuing•career•options•in•this•area,• From•the•producers•of•the•Createasphere• Management•Conference,•you•will•get•a• you•will•find•much•to•inspire•you•at•this• Entertainment•Technology•Expo•comes• well-rounded•look•at•the•year•ahead•in•the• premier•event.•• a•new•event•and•online•community• quickly•evolving•world•of•entertainment• dedicated•to•learning•and•collaboration• technology.••Formerly•known•as•HD•Expo,• on•management•of•digital•assets.••This• the•Entertainment•Technology•Exposition• professional•conference•and•expo•will• is•entering•its•ninth•year•as•the•premier• bring•together•technology•leaders,• west•coast•event•for•the•production• entertainment•and•media•organizations• and•content•creation•community.•Visit• and•an•interdisciplinary•group•of• two events in one! the•show•floor•for•a•peek•at•the•newest• practitioners.••Join•us•as•we•define•the• technologies•and•attend•conference• future•and•explore•best•practices•specific• Co-located•with•the•Createasphere• sessions•and•panel•discussions•featuring• to•entertainment,•broadcast,•gaming,• Entertainment•Technology•Expo,•the• industry•leaders•and•experts.• advertising,•and•media.• Digital•Asset•Management•conference• will•provide•attendees•and•exhibitors• *Specificsession/workshoptopicsandpresentersaresubjecttochange.
  3. 3. event overview + summary Digital insider’s tour Keynote studio Panel: Power Presentations and Practical Workshops Join•your•fellow•attendees•and• vision 2010 and 2020. strategy sessions for Company and Hand-on sessions presenters•on•an•exclusive•insider’s• Dive•into•the•critical•top-of-mind•topics• leaders Managers for DAM specialists studio•tour.•Go•behind•the•scenes• that•are•pressing•content•holders•across• Trying•to•build•the•business•case•for•DAM• Already•familiar•with•the•basics•of•DAM?•• and•enjoy•expanded•social•and• a•broad•spectrum•of•the•entertainment• and•justify•ROI?••Join•other•business• Practical•sessions•and•workshops•will•give• networking•opportunities•in•this• industry•including•cloud•computing,• leaders•and•managers•for•sessions• you•new•resources••ideas•you•can•put•to• fun-filled•evening.• disaster•recovery,•social•media,•web•2.0,• focused•on•strategic•positioning•of•DAM• use•in•your•company•immediately: mobile•and•more.•• in•your•company: your solution is here •• • he•Five•Core•Skills•that•every•DAM• T See•the•technology•in•action•• •• • uilding•the•Business•Case•for•DAM•–• B Professional•Must•Understand•for•2010 and•find•specific•solutions•to• introductory sessions and The•Strategic•Look•of•When••Why •• • sing•DAM•with•Social•Media U your•challenges•at•the•exposition.• DAM Basics for newcomers •• • OI•on•DAM•Investment R Compare•products•and•capabilities• •• • xploring•the•Process•to•Manage,• E New•to•digital•asset•management?• •• • ositioning•of•DAM P Manipulate••Deliver•Video•Content and•get•answers•to•your•most• Here’s•your•chance•to•get•a•fundamental• pressing•questions. •• • apitalization•on•Storage C •• • he•Role•of•Taxonomy••Metadata•in• T overview•of•what•you•need•to•know•in• Digital•Asset•Management these•introductory•sessions: •• • anaging•Worldwide•Workflow:•• M Digital•is•a•Global•Initiative •• • ights•Management••Content• R Protection•of•Assets •• • AM•101:•What•is•it,•• D •• • einventing•everything:••The•desktop• R and•what•you•need•to•know paradigm•moves•to•the•web.•New• •• • owerful•Tools••Techniques•to•• P •• • ow•does•a•DAM•system•work? H opportunities•in•media•monetization• Enhance•Search•Capabilities and•innovation• •• • etadata•–•• M • Your•assets•are•lost•without•it! •• • racking••Managing•Opportunities•• T in•DAM •• • he•Digital•Librarian••Archivist’s• T Workshop •• • rder•from•Disorder:•• O Taming•the•Digital•Chaos• February 17 – 18, 2010 | Hilton los angeles/ universal City | universal City, Ca www.createasphere.com/DAM *Specificsession/workshoptopicsandpresentersaresubjecttochange.
  4. 4. event overview + summary Hot lunch! topics include expert industry Presenters your solution is here. round table Discussions where the •• Managing•Video•Files •• Ben•Huh,•Cheezburger•Network See•the•technology•in•action•and•find• hottest DaM topics are served. •• DAM•as•a•Corporate•Initiative •• Stan•Scoggins,•NBC/Universal specific•solutions•for•your•challenges•at• Sit•amongst•your•peers•and•industry• the•exposition.••Compare•products•and• •• Metadata •• Tim•Padilla,•WB experts•with•planned•conversation•topics• capabilities•and•get•answers•to•your•most• and•a•moderator•at•every•table.•• •• Social•Media• •• Jamie•Voris,•nfl.com pressing•challenges.•• •• ROI •• Jason•Bright,•Media•Beacon •• Aaron•Holm,•Industrial•Color For•information•about•exhibiting•or• •• Rights•Management sponsorship•opportunities,•check•out• •• Storage•Issues••Solutions •• Roger•Howard,•Blizzard•Entertainment www.createasphere.com/DAM•or•call• •• Digital•Photography •• Mukul•Krishna,•Frost••Sullivan Brian•Henderson•at•818-842-6611.• •• Digital•Workflow •• Peter•Krogh,•ASMP •• Media•Distribution• •• Dan•McGraw,•Seven•Dials•Media •• Jim•Sippel,•Willow•Creek •• Gunar•Penekis• •• Scott•Phelan,•Fox•Entertainment •• Chris•Orr,•University•of•California •• John•Horodyski,•Doubloon•Inc. •• Janet•LaFleur,•Atempo •• Sam•Bogoch,•Avid Ben•Huh Stan•Scoggins Tim•Padilla Aaron•Holm• Roger•Howard• Dan•McGraw Scott•Phelan John•Horodyski Janet•LaFleur Alex•Grossman Edrolfo•Leones• Gunar•Penekis• Cheezburger• Universal WB Industrial•Color Blizzard• Seven•Dials•Media Fox•Filmed• Genius•Factor• Atempo Active•Storage PeerDeal.com,•Inc. Network Entertainment Entertainment Games February 17 – 18, 2010 | Hilton los angeles/ universal City | universal City, Ca www.createasphere.com/DAM *Specificsession/workshoptopicsandpresentersaresubjecttochange.
  5. 5. conference details Key note sessions the evolution of Hot lunch! •• • oi•When•can•you•start•seeing•a• r Digital asset Management return•on•the•huge•investment•of•an• studio Panel vision 2010 to 2020 round table Discussions where Asset•Management•System•and•some• the hottest DaM topics are served. measuring•techniques•to•ensure•a•profit. Dive•into•the•critical•top-of-mind•topics• The•increased•demands•on•the•creative• Join•your•peers•and•industry•experts• process•–•2K/4K•and•beyond•–•have•put• •• • ights Management•What• r that•are•pressing•content•holders•across• for•informal•yet•informative•round•table• challenges•do•rights•play•as•assets• a•broad•spectrum•of•the•entertainment• dramatic•pressure•on•DAM•to•respond• discussions•over•lunch.••Each•table•will• are•being•repurposed•–•domestically,• industry.•Cloud•computing,•disaster• with•constantly•improving•performance• have•a•designated•moderator•who•has• internationally•and•for•different•usages? and•flexibility.•DAM•faces•varied•and• experience•relevant•to•the•topic.••Seating• recovery,•social•media,•web•2.0•and•mobile• •• • torage issues solutions•How• s aren’t•just•buzz•words,•they’re•serious• growing•demands•like•faster•access,•rapid• is•very•limited•at•each•table,•and•you•must• is•your•company•handling•(or•not• business;•affecting•management•decisions• retrieval,•increased•security,•and•continual• sign•up•to•reserve•your•space•at•the•table. handling)•massive•amounts•of•storage• repurposing.••Add•to•that•the•need•to•be• for•your•DAM?• and•expenditure•for•DAM•now•and•for• the•foreseeable•future.•This•expert•panel• ready•for•rapid-response•to•an•ever- • Managing video Files•More•challenges• •• • igital Photography•Set•the•standard• D of•early•DAM•adapters•will•address•these• changing,•chaotic,•24-hour•environment• in•the•video•space•from•file•formats,• before•the•photography.•There•are• that•simultaneously•distributes•for• conversions•what•to•keep•–•what•not•to• straightforward,•mission-critical•steps• pressing•topics•as•well•as•look•at•emerging• keep. that•ensure•photographic•assets.• technology•and•the•impact•of•social•and• multiple•purposes•across•multiple• Metadata,•versioning•protocol,•and• industry•developments.•DAM•leaders• platforms.•Driving•DAM•evolution•forward,• • DaM as a Corporate initiative• future-plans•are•just•a•few•of•the•hot• these•influences•have•made•it•impossible• Getting•buy-in•from•upper• button•topics. share•perspectives•on•the•state•of•the• management•and•maintaining•their• industry•and•offer•targeted•insights•about• for•systems•to•be•standalone•islands•–• expectations•and•corporate•initiatives. •• • igital Workflow•Just•because•there• D preparing•for•the•future.• they•are•part•of•a•bigger•picture•that• is•a•system,•doesn’t•mean•it•will•work• also•requires•DAM•be•tightly•integrated• • Metadata•A•candid•discussion•of• as•expected•if•workflow•is•neglected.• with•distribution•and•cloud•services.• challenges•with•terminology•and• How•different•workflows•can•(or•can’t)• StanScoggins-Universal maintaining•metadata.•How•do• To•help•drive•DAM’s•smart•evolution,• work•in•a•DAM.•Find•out•what•tools•are• ScottPhelan-FoxEntertainment companies•deal•with•subjective•assets• available•for•streamlining•workflows• JamieVoris–NFL manufacturers•and•users•must•be•willing• and•how•can•vocabulary•be•controlled? into•and•within•a•DAM. TimPadilla-WarnerBros. to•work•closely•to•embrace•new•standards• • social Media•As•social•media•gets• •• • edia Distribution•Managing•it•means• M PaulNicholson-ShowTime and•techniques.• hotter•and•more•mainstream,•how•does• moving•it•–•down•the•hall•or•around•the• DAM•support•handling•content•in•a• globe.•Learn•about•managing,•storing,• AlexGrossman–ActiveStorage contributive•environment?•Can•DAM• and•moving•assets•and•preparing• leverage•social•media•for•profitability?• for•the•challenges•those•steps•entail,• including•limitations•of•storage,•speed• and•bandwidth. • February 17 – 18, 2010 | Hilton los angeles/ universal City | universal City, Ca www.createasphere.com/DAM *Specificsession/workshoptopicsandpresentersaresubjecttochange.
  6. 6. customize your conference experience The•Digital•Asset•Management•• DaM 101- What is it Metadata - your assets Conference•and•Exposition•has•been• and what you need to know are lost without it. designed•to•give•you•the•information•you• A•fundamental•overview•of•what•you• Metadata•is•the•building•block•of• need•to•help•you•succeed•today.••Whether• need•to•understand•about•Digital•Asset• every•DAM•and•consequently•must•be• you’re•a•company•leader•or•one•of•the• Management.• fundamentally•understood.•With•that• DAM•specialists•in•your•organization,•you’ll• knowledge,•DAM•becomes•a•powerful•tool• find•a•variety•of•practical•topics•to•select• Brief•description•of•what•this•thing•• for•your•content. from.••Our•event•tracks•suggest•an•ideal• is•called•DAM formula,•but•feel•free•to•mix•and•match• Without•metadata,•assets•might•be• between•tracks•to•hit•the•topics•most• •• What•is•the•vocabulary? irretrievable,•an•avoidable•consequence.•• relevant•to•you. •• Why•do•I•need•to•understand•it? In•this•interactive•session,•learn•the• fundamentals•of•this•fundamental•element• •• • ow•might•DAM•impact•my•career•and• H of•DAM. trACK one: neWCoMer my•company? New•to•Digital•Asset•Management?•This• •• What•is•metadata? track•is•for•you.•The•newcomer•track•will• How Does a DaM system Work? •• Terms,•Workflow,•Technologies answer•all•the•questions•you•may•not• A•look•at•real-world•DAM•systems.• Understanding•how•DAM•works•is•easier• •• Exactly•how•does•metadata•work? even•know•to•ask.•Sessions•will•provide• an•overview•of•the•topic,•examples•of• when•you’ve•explored•the•systems•that• •• • ow•do•you•employ•the•proper•tools•to• H successful•systems•and•workflows,• power•it.••Join•three•highly•regarded• manage•your•assets•now•and•forever? and•a•great•opportunity•to•learn•from• DAM•expert•vendors•who•will•present• the•mistakes•of•others•and•avoid•them• their•products•and•solutions•in•a•highly• GunarPenekis yourself.•The•newcomer•track•will•have• informative•session.• you•talking•like•an•expert•in•no•time. •• • xplore•different•systems•and•products• E that•power•DAM •• • lexibility••features•of•three•DAM• F systems •• • eview•how•these•systems•can•work• R with•other•systems •• • eet•the•experts•and•ask•questions M February 17 – 18, 2010 | Hilton los angeles/ universal City | universal City, Ca www.createasphere.com/DAM *Specificsession/workshoptopicsandpresentersaresubjecttochange.
  7. 7. customize your conference experience track and Manage the Digital librarian order from Disorder: opportunities in DaM archivists taming the Digital Chaos DAM•is•a•dynamic•multi-billion•dollar• There•are•broad•opportunities•in•a•career• Keeping•a•variety•of•assets•from• industry;•what•skill•sets,•experiences,•and• as•a•Digital•Librarian.••Find•out•why•this• numerous•sources•in•order•and•accessible• expertise•are•important•in•a•DAM•career? is•a•growth-oriented•career•in•the•bright• can•be•a•daunting•assignment,•but•tools• future•of•DAM.•Professional•Digital• and•workflows•can•tame•the•complexity,• Roles•in•DAM•are•evolving•and• Librarians•and•DAM•experts•from•various• even•starting•with•a•disorganized•system. opportunities•exist•for•professionals•with• points•along•the•asset•management•chain• skills•from•a•number•of•disciplines.•A• will•highlight•the•functions•of•a•librarian• A•clear,•step•by•step•presentation•that•will• panel•of•experts•and•educators•show•you• and•illuminate•how•important•these•jobs• show•you: the•way•to•prepare•for•a•role•in•DAM•or• have•become.•This•workshop•focuses•on: repurpose•your•skills.•In•this•session•you• •• • ow•to•begin H will•learn: •• • igital•Archivist••Library•functions D •• Where•to•begin • •• • roject•management P •• • teps•to•a•functional•and• S •• • re•your•skills•ready•for•a•career•in•• A DAM•(or•how•to•reboot) •• • nd•user•rights••security•management E understandable•DAM •• • ow•does•experience•in•Web• H Development,•Technology,•Production,• ChrisOrr-UniversityofCalifornia Suitable•for•photographic,•data,•video,•text• Photography,•Project•Management,• LisaMcIntrye-GSDM or•graphic•information,•Creating•Order• Library•Science,•Rights,•or•Content• MichelleFutornick-StanfordUniversity from•Chaos•will•equip•you•with•• Management•translate•to•careers•• the•knowledge. in•DAM NewsService •• • hat•roles•are•organizations•• W LisaMcIntyre–GSDM looking•for? JohnHorodyski-DoubloonInc. February 17 – 18, 2010 | Hilton los angeles/ universal City | universal City, Ca www.createasphere.com/DAM *Specificsession/workshoptopicsandpresentersaresubjecttochange.
  8. 8. customize your conference experience trACK tWo: leADersHiP building the business Case for DaM- roi on DaM investment Positioning of DaM the strategic look at When Why ROI•for•a•DAM•investment•can•be• DAM•is•crucial•to•business•strategy,•but•if• MAnAgeMent Developing•a•business•case•for•investing• influenced•by•seeing•the•big•picture,• it’s•not•set•up•to•work•at•every•level•of•the• As•a•business•leader•you•face•the• •implementing•a•DAM•requires• understanding•the•time•and•money• organization,•it•could•be•doomed•to•fail.• challenge•of•developing•effective•Digital• understanding•the•intricacies•of•cost,• saving•opportunities•and•capitalizing•on• Asset•strategies,•delivering•a•solid•return• revenue,•value,•organizational•dynamics• efficiencies. The•best•DAM•system•in•the•world•won’t• on•investment,•and•effectively•executing•a• and•branding,•but•may•present•high•value• succeed•if•individual•users•aren’t•able• program•that•will•literally•change•the•way• to•organizations. What•is•the•timing•for•DAM•ROI?•• to•understand•the•why•and•the•how•of• your•organization•works•now•and•in•the• Knowing•how•to•manage•expectations,• its•implementation.•DAM•puts•powerful• future.•The•leadership•and•management• Building•the•business•case•for•DAM• avoid•common•mistakes,•illuminate• tools•in•the•hands•of•users•including• track•connects•you•with•the•expertise•and• requires•a•multi-disciplinary•approach.•• misconceptions,•and•save•money•may• creative•team•members,•librarians,•and• collaboration•you•need. Meet•key•industry•consultants•who•will• accelerate•that•timeframe.•Presented•by• administrative•staff•all•the•way•through• prepare•you•to•understand•the•costs•and• key•consultants•who•guide•organizations• non-technical•senior•management.•The• benefits•of•implementing•DAM.••You’ll•gain• and•companies•through•their•investment• positioning•and•deployment•of•DAM• knowledge•of: in•DAM,•this•session•will•address•ROI• plays•an•important•role•in•its•success• timeframe•questions•and•answer•other• and•fiscal•value,•from•the•first•day•of• •• •dentifying•when•an•organization•needs• I critical•questions•including: implementation•in•perpetuity.•Explore• a•DAM often-neglected•DAM•topics•including• •• • uilding•a•business•case,•step•by•step• B •• • aving•money•with•improved•workflows S workflow,•change•management•and• •• • aving•valuable•time•by•repurposing• S maximizing•investment•with•a•top-tier• •• • howing•intangible•business•value S content•already•available• group•of•implementation•experts. •• • orecasting•ROI F •• Storage•efficiencies,•archival•solutions• • •• • hen•to•customize W DanMcGraw-SevenDialsMedia •• Tacking•of•assets•in•use•for•legal•issues• • •• • elping•DAM•help•extend•your•brand• H and•other•efficiencies RemkoNoteboom-SouthpawTechnology MukulKrishna-FrostSullivan JimSippel-WillowCreek February 17 – 18, 2010 | Hilton los angeles/ universal City | universal City, Ca www.createasphere.com/DAM *Specificsession/workshoptopicsandpresentersaresubjecttochange.
  9. 9. customize your conference experience Capitalization on storage Managing Worldwide Workflow: reinventing everything: Storage•is•a•fundamental•requirement• Digital is a global initiative the desktop paradigm moves to the for•DAM,•but•a•few•factors•shape•the• File•based•workflows•and•massive• web. new opportunities in media topic•and•provide•new•opportunities•to• reorganization•of•business•units•are• monetization and innovation capitalize,•keeping•your•assets•safe•and• just•two•factors•that•have•made•data- The•real•enabler•for•digital•asset• easily•accessible. centric•workflows•a•global•affair,•but•the• management•systems•is•around•being• creative•community•will•be•weighing•in• able•to•capture,•organization,•engage•and• Effective•storage•and•information• soon•with•an•even•more•powerful•voice.• publish/re-use•those•assets•in•the•modern• management•are•key•assignments• File•transfers•and•asset•management• web•world.••With•the•shifts•in•technology• for•organizations•as•they•expand• technologies•have•revolutionized•the• around•what•the•Web•3.0•experience• for•the•evolving•DAM.••Join•industry• entertainment•industry,•but•creators• will•become•with•the•advent•of•4G,• experts•in•analysis•of•major•challenges• and•end•users•will•dramatically•drive• next•generation•smart•phones•(iPhone,• accompanying•storage•including•rapid• the•next•wave•of•value.••This•is•a•unique• Android,•Palm•Pre),•products•like•the•Apple• data•growth,•cost-effective-long-term• opportunity•to•learn•from•industry•experts• tablet•and•Amazon•Kindle•will•mean•and• digital•assets•archiving,•and•balancing• and•analyze•the•strengths•and•weaknesses• the•shifts•in•power•onto•the•internet.••The• capacity•with•the•performance.••Critical•to• of•the•current•technology,•the•trends• Web•with•the•Html•v5•standard•and•the• the•conversation•is•the•exploration•of•how• driving•innovation,•and•how•high•speed• enablement•being•given•by•companies•like• new•storage•technologies•and•storage• file•transfer,•social•networking,•and•asset• Google•will•make•innovation•more•rich• management•best-practices•will•help• management•technology•are•converging• and•easier•to•create. organizations•capitalize•on•the•transition• to•create•global•digital•workflows. to•digital•content•creation,•processing,•and• JasonBright-MediaBeacon distribution. AaronHolm-IndustrialColor ThomasCoughlin-CoughlinAssociates AlexGrossman-ActiveStorage JanetLafleur-Atempo February 17 – 18, 2010 | Hilton los angeles/ universal City | universal City, Ca www.createasphere.com/DAM *Specificsession/workshoptopicsandpresentersaresubjecttochange.
  10. 10. customize your exploring the Process to Manage, conference experience Manipulate Deliver video Content Digital•video•assets•are•at•stake•from•the• first•day•of•production•and•every•step• thereafter.••Managing•the•pre-through- post•workflow•of•content•creation,• manipulation,•storage,•and•security•are• important•factors•in•your•company’s• trACK tHree: DAM sPeCiAlist the DaM admins open source using DaM with social Media ability•to•access•and•utilize•content•for•the• The•specialist•track•is•designed•for•those• toolbelt - Free tools you need to Powerful•changes•in•computing,•internet• short•term•and•the•long•haul.•Whether• already•working•with•digital•assets• Know How to use this year and•social•communication•present•DAM• you•are•working•with•video•assets•for• In•this•session•we•will•cover•a•variety• with•opportunities•and•obstacles•that•are• a•large•organization•or•managing•your• interested•in•deepening•their•skills,• of•freely•available,•cross-platform•tools• manageable•and•beneficial company’s•entire•end•to•end•pipeline,•this• learning•best•practices,•and•building•a• that•can•make•any•DAM•administrator• real-world•tour•through•the•life•cycle•of• solid•network•of•peers.•This•track•provides• look•like•a•media•technology•guru• The•voracious•spread•of•blogs,•wikis,• video•in•a•DAM•system•will•empower•you• hands-on•content,•delivered•by•presenters• without•spending•a•scarce•dollar.•From• podcasts•and•tweets•are•now•a•fixture• with•what•you•must•know•before•you•lose• who•are•actively•working•in•the•industry• manipulating•images•on•a•scale•that• of•corporate•communication,•and•that• track•and•potential•value•of•content. and•using•the•applications•and•workflows• on•a•daily•basis.• Photoshop•would•crush•under,•pumping• evolution•has•a•profound•impact•on• out•multiple•versions•of•video•content• DAM.••While•social•networking•efforts• Key•issues•that•this•panel•of•experts•will• for•different•platforms,•taking•a•hold•of• offer•powerful•opportunities•for•real• explore•will•include: metadata•embedded•in•your•files,•basic• time•information,•it•could•be•potentially• digital•media•forensics,•or•generating•PDF• devastating•to•information•within•a•DAM• •• Video•production•workflow•vs.•DAM? • reports•from•your•database,•we’ll•touch•on• system.•A•DAM-Social•Media•system•can• •• • torage•management S tools•and•techniques•you•can•use•to•make• be•put•in•place•for•the•massive•quantity•of• •• • etadata,•encoding,••encryption M your•DAM•sing•without•having•to•ask•your• information•headed•towards•us.•Join•the• boss•to•sign•another•check. conversation•and•gain•solid•understanding• •• • rotecting•your•video•assets•against• P of•the•practicalities•of•combining•social• illegal•distribution••sabotage RogerHoward-BlizzardEntertainment networking•with•DAM•systems•while• •• • nd•user•experiences E keeping•an•eye•on•bottom-line•benefits. •• • istribution•management••delivery• D mechanisms• BenHuh-CheezburgerNetwork EdrolfoLeones-PeerDeal.com,Inc. SamBogoch-Avid DanMcGraw-SevenDialsMedia February 17 – 18, 2010 | Hilton los angeles/ universal City | universal City, Ca www.createasphere.com/DAM *Specificsession/workshoptopicsandpresentersaresubjecttochange.
  11. 11. customize your conference experience the role of taxonomy Metadata rights Management Powerful tools techniques to in Digital asset Management Content Protection of assets enhancing searching Capabilities Taxonomy•is•the•bone•structure•of•DAM.• Managing•digital•assets•must•include• A•DAM•should•have•the•unique•ability• It•is•critical•for•organizations•to•make•sure• the•methodology•to•enforce•their•rights.•• to•help•untrained•users•find•the•best• that•their•taxonomy•structures•are•solid• Learn•from•rights•specialists•how•to• content,•no•matter•where•it•is.•This•session• before•day•1•of•the•DAM•implementation.•• manage•intellectual•property•and•uncover• of•experts•will•explore•techniques•for• Join•a•real-world•session•tackling• issues•related•to•the•use•and•management• enhancing•your•DAM•system•to•improve• the•differences•between•ontologies,• of•digital•data.•This•panel•of•experts• results•on•searching.•They•will•dig•deep• folksonomies,••taxonomies•and•walking• will•cover•topics•of•rights•management• in•to•interface•elements•and•controls•for• through•the•importance•for•taxonomy•• including: locating•digital•assets.•These•include: controlled•vocabulary•for•business•needs• to•enhance•your•DAM•system. •• • pplicability•of••emerging-technology A •• Metadata•identification •• • nalysis•of•how•music,•film,•and• A •• Advanced•search photography•are•treated•in•the•digital• domain •• Guided•Navigation •• •mpart•a•general•awareness•of•the• I •• Content•Spotlighting rights•and•obligations•associated•with• •• Text•Extraction maintaining•and•distributing•digital• assets DianeBurley-Nstein EdrolfoLeones-PeerDeal.com,Inc. February 17 – 18, 2010 | Hilton los angeles/ universal City | universal City, Ca www.createasphere.com/DAM *Specificsession/workshoptopicsandpresentersaresubjecttochange.
  12. 12. registration register today – space is limited! Conference Package Complete•conference•and•expo•experience• register early to guarantee your spot. including•all•keynotes,•track•sessions,• activities,•cocktail•reception•and•the•Digital• visit www.createasphere.com/DaM Insider•Tour•• or call 818-842-6611. student Package Complete•conference•and•expo•experience• including•all•keynotes,•track•sessions,• activities,•cocktail•reception•and•the•Digital• Insider•Tour• guest ticket Evening•admission•for•spouse/partner•• to•the•cocktail•reception•and•digital•• Reserve•your•hotel•room•early•for•the•best• insider•tour• rates•at•the•Hilton•Los•Angeles/Universal• City:•1-800-HILTONS.•Mention•group•code• HDEX.•Make•plans•to•visit•all•the•hot•spots• in•sunny•Southern•California. early bird standard before Dec. 31 Jan 1 – Feb 17 Conference Package rate $799 $899 student rate* $349 $399 guest ticket $100 $100 *StudentsmustshowacurrentstudentIDcardatfirstdayregistration February 17 – 18, 2010 | Hilton los angeles/ universal City | universal City, Ca www.createasphere.com/DAM *Specificsession/workshoptopicsandpresentersaresubjecttochange.

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