Assetlink OnDemand

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  • AssetLink customers today are primarily in the Consumer Packaged Goods, Pharmaceutical and Financial Services segments.
  • … because existing solutions are: Too costly Overly complex – tuned to publishing and entertainment needs rather than corporate needs Have failed to achieve user adoption and hence have no measurable ROI <all this in one breath> In addition, company’s IT folks are concerned about: The effect of DAM on network bandwidth and access by marketing partners is an issue Approx. time: 20 seconds Suggestions: Don’t go into any more detail. We just want people to remember cost & complexity <If you adhered to the timing, you would be here in about 2 minutes!>
  • We have overcome these barriers with our new offering – Assetlink OnDemand We are delivering an easy to use, mature and robust DAM, Collaboration and Workflow solution adopted by Nestle, Clorox, Godiva Chocalatiers, Tropicana, Bristol Myers, Credit Suisse Bank and other Global 2000 companies At as little as $25 per user per month With no long term commitments Accessible and available tomorrow!
  • Assetlink OnDemand

    1. 1. Marketing Operations Management The Science of Marketing
    2. 2. Assetlink Background <ul><li>Mission: Enable Global 2000 companies to </li></ul><ul><ul><li>Achieve Marketing Efficiencies </li></ul></ul><ul><ul><li>Improve Marketing Effectiveness and ROI </li></ul></ul><ul><ul><li>Communicate Business Impact of Marketing </li></ul></ul><ul><li>Marketing Operations Management (MOM) is an enterprise software solution for managing: </li></ul><ul><ul><li>Marketing Strategy & Planning, Budgeting & Procurement </li></ul></ul><ul><ul><li>Project Management related to Product Launch & Packaging, Advertising & Direct Mail Campaigns, Sponsorships & Events </li></ul></ul><ul><ul><li>Digital Asset Management – Brands, Collateral, Market Intelligence </li></ul></ul><ul><ul><li>Marketing Analytics – Efficiency and Effectiveness Tracking </li></ul></ul><ul><li>Assetlink MOM is deployed at 30+ Global 2000 enterprises </li></ul><ul><li>Assetlink has operations and customers in Europe, North America and Asia Pacific (including Australia) </li></ul><ul><li>Assetlink is 7 years old, privately held and profitable </li></ul>
    3. 3. Full Service Offering <ul><li>Business Consulting Services </li></ul><ul><ul><li>Marketing Performance Measurement Framework </li></ul></ul><ul><ul><li>Marketing Process Reengineering </li></ul></ul><ul><li>Implementation Services </li></ul><ul><ul><li>Project Management for AL MOM solution deployment </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Software Customization and Enterprise System Integration </li></ul></ul><ul><li>IT / Hosting Services </li></ul><ul><ul><li>Software Installation & Performance Tuning </li></ul></ul><ul><ul><li>On-line Hosting </li></ul></ul><ul><ul><li>Application Administration </li></ul></ul><ul><li>Marketing Operations Services </li></ul><ul><ul><li>Global Artwork Management </li></ul></ul><ul><ul><li>Brand Guidelines Site Management </li></ul></ul>
    4. 4. Customers
    5. 5. Marketing Challenges & Solutions <ul><li>How EFFICIENT is my marketing execution? </li></ul><ul><ul><li>Who cares: Directors of Marketing Services functions </li></ul></ul><ul><ul><li>Solutions: Digital Asset Management (DAM) + Workflow Management + Procurement </li></ul></ul><ul><li>How EFFECTIVE is my marketing? </li></ul><ul><ul><li>Who cares: VP of Marketing / Chief Marketing Officer </li></ul></ul><ul><ul><li>Solutions: Strategy + Planning + Budget Mgmt + Procurement + Workflow + DAM </li></ul></ul><ul><li>What is the BUSINESS IMPACT of marketing? </li></ul><ul><ul><li>Who cares: Everyone! (CEO, CFO, COO, CMO, CIO, VP of Sales, VP of Customer Support, …) </li></ul></ul><ul><ul><li>Solutions: MRM + Marketing Functions-specific Solutions + Brand Mgmt + Marketing Analytics + Integration with ERP, CRM & SCM </li></ul></ul>
    6. 6. Opportunity for Improvements <ul><li>Faster Time to Market </li></ul><ul><ul><li>Approvals cycle reduced from 14 weeks to 2 weeks -Bristol-Myers Squibb </li></ul></ul><ul><li>Reduction of Packaging Process cycle time </li></ul><ul><ul><li>From 16 weeks to 4 weeks - Novartis/Syngenta </li></ul></ul><ul><li>Agency fee reductions </li></ul><ul><ul><li>$1.3M agency fee reductions at Winterthur </li></ul></ul><ul><ul><li>25% Productivity gain at Clorox </li></ul></ul><ul><li>Reuse of existing assets </li></ul><ul><ul><li>$200K per brand per year – Nestlé </li></ul></ul><ul><li>Global Ad consolidation reduces Ad costs by 10% </li></ul><ul><ul><li>$1.8M at Winterthur </li></ul></ul><ul><li>Reduction of Brand Identity distribution costs and strengthening of Brand Value </li></ul><ul><ul><li>$200K per year per brand - Novartis/Syngenta, Mibelle </li></ul></ul>
    7. 7. Marketing Operations Management Objectives Strategy Plans & Budgets Track Results Reports Dashboards Triggers Search & Retrieve Customize Publish & Distribute Marketing Workflow Orders & Bids Expense Tracking Planning Execution Analysis Assetlink MOM Content
    8. 8. Assetlink MOM OnDemand
    9. 9. Barriers to adopting Marketing Efficiency Solutions <ul><li>COST : Solution acquisition cost ranges from $50K to $150K for a basic enterprise DAM and Workflow solution </li></ul><ul><li>COMPLEXITY : Most corporate needs are very simple (organize, search and retrieve, simple workflows) but the vendors are pushing very complex and expensive solutions </li></ul><ul><li>ROI : Higher costs and complexities have prevented businesses from widespread adoption and achieving returns on investments </li></ul><ul><li>IT INFRASTRUCTURE : Companies are afraid that access to high-resolution files will overwhelm the available network capacity </li></ul><ul><li>SECURITY : DAM & Workflow solutions require access by hundreds of third parties. Most companies do not allow easy access by external users </li></ul>
    10. 10. Overcoming the Barriers <ul><li>Introducing … </li></ul><ul><li>ASSETLINK OnDemand </li></ul><ul><li>… an enterprise DAM, collaboration and workflow automation solution used by Global 5000 brand and market leaders </li></ul><ul><li>… no investment in hardware or software, no impact on corporate networks, no worries about data backup and no long term commitment </li></ul><ul><li>… as little as £29 per user per month </li></ul>
    11. 11. In 3 Flavors <ul><li>Assetlink OnDemand Standard Edition </li></ul><ul><ul><li>Marketing Portal </li></ul></ul><ul><ul><li>Digital Asset Manager </li></ul></ul><ul><ul><li>Approvals Manager </li></ul></ul><ul><ul><li>Site Builder </li></ul></ul><ul><ul><li>Marketing Knowlegde Mgr. </li></ul></ul><ul><li>£ 29.00 Per User/Month </li></ul><ul><li>Included: </li></ul><ul><ul><li>Storage: 1 GB Per User </li></ul></ul><ul><ul><li>4 Hours Training </li></ul></ul><ul><li>Assetlink OnDemand Workflow Edition </li></ul><ul><ul><li>Standard Edition+ </li></ul></ul><ul><ul><li>Workflow Manager </li></ul></ul><ul><ul><li>Artwork Producer </li></ul></ul><ul><ul><li>Budget Manager </li></ul></ul><ul><li>£ 59.00 Per User/Month </li></ul><ul><li>Included: </li></ul><ul><ul><li>Storage: 1 GB per User </li></ul></ul><ul><ul><li>4 Hours Training </li></ul></ul><ul><li>Assetlink OnDemand Enterprise Edition </li></ul><ul><ul><li>Workflow Edition+ </li></ul></ul><ul><ul><li>Marketing Scorecard </li></ul></ul><ul><ul><li>Strategic Planner </li></ul></ul><ul><ul><li>Operational Planner </li></ul></ul><ul><li>£ 89.00 Per User/Month </li></ul><ul><li>Included: </li></ul><ul><ul><li>Storage: 2 GB per User </li></ul></ul><ul><ul><li>8 Hours Training </li></ul></ul>
    12. 12. Assetlink MOM OnDemand Standard Edition
    13. 13. Marketing Portal <ul><li>Single point of access to all the marketing content, notifications, triggers, discussions and sites </li></ul><ul><ul><li>Marketing Dashboard </li></ul></ul><ul><li>Configurable, “filtered” access to the relevant content to each user </li></ul><ul><li>User-personalized access to all the relevant content </li></ul><ul><li>Multi-page layout for easy and logical organization of information </li></ul><ul><li>Easy integration with Web Services for accessing third party content </li></ul><ul><li>Powerful medium to broadcast messages to all users </li></ul>
    14. 14. Digital Asset Manager <ul><li>User-defined hierarchical content organization for easy navigation </li></ul><ul><li>User-defined meta-data / business information for easy search and retrieval </li></ul><ul><li>Support for all media types (vector and raster graphics, video, audio, HTML, Office documents, …) </li></ul><ul><li>Automatic thumbnail generation </li></ul><ul><li>On-demand format conversions </li></ul><ul><li>E-mail distribution and automatic delivery to FTP sites </li></ul><ul><li>Powerful version management </li></ul><ul><li>Usage reports and ROI calculations </li></ul>
    15. 15. Approvals Manager <ul><li>Online review and approvals of office documents and creative designs </li></ul><ul><li>Supports sequential and simultaneous routing </li></ul><ul><li>Individual instructions for each reviewer </li></ul><ul><li>Automated consolidation of comments from all reviewers </li></ul><ul><li>Support for multiple revisions and review cycles </li></ul><ul><li>Automated notification on delay or completion </li></ul><ul><li>Supports Acrobat PDF, Word and Excel documents </li></ul><ul><li>Strong reporting capability </li></ul>
    16. 16. Site Builder <ul><li>Build brand identity sites and communities, product sites for sales and customer support </li></ul><ul><li>Enable sophisticated navigation without any knowledge of HTML or Internet technologies </li></ul><ul><li>Tightly integrate access to digital assets </li></ul><ul><li>Set up search wizards to lead users to appropriate information </li></ul><ul><li>Support updates by multiple authors </li></ul><ul><li>Enable 2-way interaction by integrating discussion forums </li></ul><ul><li>Set up authentication through login or enable anonymous access </li></ul>
    17. 17. Marketing Knowledge Manager <ul><li>Build discussion forums for user communities </li></ul><ul><li>Build customer service and sales support forums and FAQs </li></ul><ul><li>Conduct polls and surveys </li></ul><ul><li>Control access to forums and topics </li></ul><ul><li>Involve users by inviting them to participate in discussion topics </li></ul><ul><li>Attach documents in responses to topics </li></ul><ul><li>Use it stand-alone or in tight integrated with DAM, Marketing Portal and Site Builder </li></ul>
    18. 18. Assetlink MOM OnDemand Workflow Edition
    19. 19. Workflow Manager <ul><li>Building of company specific workflows for marketing projects </li></ul><ul><li>System based re-scheduling and ad-hoc completion of activities </li></ul><ul><li>Online Review and Approvals of office documents, design layouts and artworks </li></ul><ul><li>Interactive online execution of activities </li></ul><ul><li>Automated asset archiving at end of process </li></ul><ul><li>Detailed, user based reporting and project controlling functionality </li></ul>
    20. 20. Artwork Producer <ul><li>Template based customization of print ads, collateral & packaging </li></ul>
    21. 21. Budget Manager <ul><li>Plan and manage marketing budgets </li></ul><ul><li>Track achievement of objectives and results </li></ul>
    22. 22. Assetlink MOM OnDemand Enterprise Edition
    23. 23. Marketing Scorecard <ul><li>Translate marketing strategy into objectives (Marketing Performance Indicators) </li></ul><ul><li>Controlling – Track achievement of objectives (KPI’s) </li></ul><ul><li>Marketing analytics </li></ul>
    24. 24. Strategic Planner <ul><li>Develop online marketing strategy </li></ul><ul><li>Communicate strategy with marketing community </li></ul><ul><li>Compare and manage strategies </li></ul><ul><li>Marketing analytics </li></ul>
    25. 25. Operational Planner <ul><li>Translate marketing strategy into objectives (Marketing Performance Indicators) </li></ul><ul><li>Develop online marketing plan with activities, media plan, target groups, segments, expected results, etc. </li></ul><ul><li>Controlling (Budget, Plan, Committed, Spends, Available) </li></ul><ul><li>Plan and communicate business impact of marketing activities </li></ul><ul><li>Marketing analytics (marketing effectiveness, ROI, efficiency, business impact) </li></ul>
    26. 26. Summary <ul><li>Comprehensive and proven solution for marketing operations management </li></ul><ul><ul><li>Knowledge of your industries best practices </li></ul></ul><ul><ul><li>Tailored to your industry </li></ul></ul><ul><li>No investments, no minimal number of users or contract duration </li></ul><ul><li>Turn-key solution with fast implementation cycle </li></ul><ul><li>Providing of interfaces to other systems (ERP, SCM, CRM, eCommerce, Web) </li></ul><ul><li>Documented case studies that show benefits and ROI </li></ul><ul><li>7 year successful track record </li></ul><ul><li>Global operations </li></ul>

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