Oracle Business Intelligence

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Oracle Business Intelligence

  1. 1. © 2007 Oracle Corporation – Proprietary and Confidential
  2. 2. © 2007 Oracle Corporation – Proprietary and Confidential The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
  3. 3. <Insert Picture Here> Oracle Business Intelligence & Analytics Scot House Senior Solution Consultant
  4. 4. © 2007 Oracle Corporation – Proprietary and Confidential Agenda • Business Intelligence & Reporting Challenges • Oracle Solution • Customer Successes • Demonstration • Enterprise Performance Management Preview • Q&A
  5. 5. © 2007 Oracle Corporation – Proprietary and Confidential <Insert Picture Here> BI & Reporting Challenges
  6. 6. © 2007 Oracle Corporation – Proprietary and Confidential Typical BI Challenges Faced by Organizations Today • Siloed BI deployments across apps and departments • Fragmented view of information • No consistent definition of business metrics • Are metrics such as product profitability, customer lifetime value, and marketing campaign ROI calculated consistently? • Each analyst with a BI tool may have their own answer • Report-centric model with backlog of new requests in IT • Top management requests get first priority, while needs of other Business users go unmet • Few users have timely and actionable information needed to optimize actions and decisions • Particularly middle management and “front line” users
  7. 7. © 2007 Oracle Corporation – Proprietary and Confidential How do I proactively manage risks of my receivables portfolio? How does supplier performance impact customer satisfaction and revenue? Service Customers Sales Marketing Distribution Finance HR/Workforce Operations Procurement Customers Customers Suppliers Suppliers Suppliers Advanced Analysis Often Spans Heterogeneous Data Sources How does call center agent tenure, training, & compensation affect efficiency and cross-selling performance?
  8. 8. © 2007 Oracle Corporation – Proprietary and Confidential <Insert Picture Here> Oracle Solution
  9. 9. © 2007 Oracle Corporation – Proprietary and Confidential R 11i, 12 Applications Unlimited R 11i.10, 12 & Fusion Applications Customer Choice Move when ready Oracle DBI Oracle Discoverer Maintain Dashboards & Reports Ad-hoc Query Analysis Oracle Business Intelligence EE Plus Enhance Dashboards & Reports Ad-hoc Query Analysis
  10. 10. © 2007 Oracle Corporation – Proprietary and Confidential Enabling the Insight-Driven Enterprise 1. Empower Everyone – Every person is provided with relevant, complete information tailored to their role. 2. Provide Real-time Intelligence – Deliver insight that predicts the best next step, and deliver it in time to influence the business outcome 3. Use Insight to Guide Actions – lead people to take action based on facts to optimize decisions, actions and customer interactions Becoming an insight-driven enterprise will drive the next level of value creation and competitive advantage for organizations.
  11. 11. © 2007 Oracle Corporation – Proprietary and Confidential Search Pervasive Information Access Through a Unified BI Foundation Ad-hoc Analysis Interactive Dashboards Proactive Detection and Alerts MS Office & Outlook Integration Reporting & Publishing Disconnected & Mobile Analytics OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Multidimensional Calculation and Integration Engine Integrated Security, User Management, Personalization Intelligent Request Generation and Optimized Data Access Services Essbase Common Enterprise Information Model Desktop Gadgets
  12. 12. © 2007 Oracle Corporation – Proprietary and Confidential Oracle Enterprise Performance Management System Oracle Business Intelligence Foundation Hot-Pluggable With Existing IT Investments Oracle Kerberos iPlanet MSFT AD Novell Custom Others .. Oracle Data Integrator (Sunopsis) Oracle Warehouse Builder Informatica Ascential Others .. Any JSR 168 Portal Oracle Data Mining, SPSS, SAS Oracle EBS, Siebel, SAP, PeopleSoft, JD Edwards .. Excel, Outlook, Lotus Notes .. Oracle RDBMS Oracle OLAP Option Microsoft SQL Server & Analysis Services IBM DB2 Teradata Essbase SAP BW XML, Excel, Text Portals Data Mining Applications Desktop Tools Security Data Access Data Integration
  13. 13. © 2007 Oracle Corporation – Proprietary and Confidential Ad-hoc Query Capability • Comprehensive subject areas available for Ad-hoc analysis • New Calculated Fields • Available within Market Leading BI Toolset • Easy to use Charting tool • Formatting • Widgets • Highlighting • Multi-language
  14. 14. © 2007 Oracle Corporation – Proprietary and Confidential • Analytic Workflows • Guided Navigation and Conditional Navigation links • Checks for specific conditions and displays (or not) a dashboard section, or a navigational link to either a report or a dashboard • Action Links • Direct navigation from record to transactional while maintaining context Guided Navigation & Action Links
  15. 15. © 2007 Oracle Corporation – Proprietary and Confidential Integrated Security • Launch Oracle OBI EE dashboard from Application Navigator •Shared responsibilities between Oracle EBS and Oracle OBI EE •Sign in only once in EBS
  16. 16. © 2007 Oracle Corporation – Proprietary and Confidential Oracle BI Applications Oracle BI Applications Order Management & Fulfillment Sales Service & Contact Center Marketing Procurement & Supply Chain Financials Human Resources Other Data Sources IVR, ACD, CTI Hyperion MS Excel Syndicated Oracle BI Server Common Enterprise Information Model • Add insight to CRM and ERP applications • Easy to adapt and extend • Tight integration with OLTP systems • Works with existing IT environment • Low TCO
  17. 17. © 2007 Oracle Corporation – Proprietary and Confidential Oracle BI Applications Multi-Source Analytics with Single Architecture Travel & Trans Auto Comms & Media Complex Mfg Consumer Sector Energy Financial Services High Tech Insurance & Health Life Sciences Public Sector Other Operational & Analytic Sources Oracle BI Suite Enterprise Edition Prebuilt adapters: Sales Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Pipeline Analysis Triangulated Forecasting Sales Team Effectiveness Up-sell / Cross-sell Cycle Time Analysis Lead Conversion Employee Productivity Compensation Analysis HR Compliance Reporting Workforce Profile Turnover Trends Return on Human Capital A/R & A/P Analysis GL / Balance Sheet Analysis Customer & Product Profitability P&L Analysis Expense Management Cash Flow Analysis Supplier Performance Spend Analysis Procurement Cycle Times Inventory Availability Employee Expenses BOM Analysis Order Linearity Orders vs. Available Inventory Cycle Time Analysis Backlog Analysis Fulfillment Status Customer Receivables Campaign Scorecard Response Rates Product Propensity Loyalty and Attrition Market Basket Analysis Campaign ROI Service & Contact Center Churn Propensity Customer Satisfaction Resolution Rates Service Rep Effectiveness Service Cost Analysis Service Trends
  18. 18. © 2007 Oracle Corporation – Proprietary and Confidential Pre-mapped metadata, including embedded best practice calculations and metrics for Financial, Executives and other Business Users.  Presentation Layer  Logical Business Model  Physical Sources 3 Prebuilt ETL to extract data from over 3,000 operational tables and load it into the DW, sourced from SAP, PSFT, and other sources. 2 A “best practice” library of over 350 prebuilt metrics, Intelligent Dashboards, Reports and alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives 4 Prebuilt warehouse with more than 15 star- schemas designed for analysis and reporting on Financial Analytics 1 Oracle Financial Analytics Product Components
  19. 19. © 2007 Oracle Corporation – Proprietary and Confidential <Insert Picture Here> Value of Prebuilt BI Applications
  20. 20. © 2007 Oracle Corporation – Proprietary and Confidential BI Approaches: Tools vs Applications Federated Data Sources SiebelOracle SAP R/3 PSFT EDW Other ETL DW Oracle BI Platform & Metadata BI contentBI content Comparison Points Prebuilt BI Applications Approach Tools & Build Approach BI Content  Metadata  Data Warehouse  ETL 
  21. 21. © 2007 Oracle Corporation – Proprietary and Confidential These stepsThese steps require differentrequire different types of BI andtypes of BI and DW technologyDW technology License an ETL tool to move data from operational systemsLicense an ETL tool to move data from operational systems to this DWto this DW License interactive user access toolsLicense interactive user access tools License / create information delivery toolsLicense / create information delivery tools These stepsThese steps typically take atypically take a long time tolong time to perfect asperfect as knowledge ofknowledge of best practices isbest practices is learnedlearned Research analytic needs of each user communityResearch analytic needs of each user community Set up user security & visibility rulesSet up user security & visibility rules Perform QA & performance testingPerform QA & performance testing Manage on-going changes/upgradesManage on-going changes/upgrades Steps Required to Build a BI Solution These stepsThese steps requirerequire significantsignificant resources withresources with specializedspecialized skills / expertiseskills / expertise Develop detailed understanding of operational data sourcesDevelop detailed understanding of operational data sources Build ETL programs for every data sourceBuild ETL programs for every data source Build analytics for each audienceBuild analytics for each audience Design a data warehouse by subject areaDesign a data warehouse by subject area
  22. 22. © 2007 Oracle Corporation – Proprietary and Confidential Build from Scratch with Traditional BI Tools Oracle BI Applications Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others Prebuilt DW design, adapts to your EDW Role-based dashboards and thousands of pre-defined metrics Easy to use, easy to adapt Weeks or Months Back-end ETL and Mapping DW Design Define Metrics & Dashboards Back-end ETL and Mapping DW Design Define Metrics & Dashboards Training / Roll-out Training / Rollout Months or Years Oracle BI Applications solutions approach: • Faster time to value • Lower TCO • Assured business value Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis Change the Economics of BI
  23. 23. © 2007 Oracle Corporation – Proprietary and Confidential <Insert Picture Here> Customer Success
  24. 24. © 2007 Oracle Corporation – Proprietary and Confidential Oracle BI Success
  25. 25. © 2007 Oracle Corporation – Proprietary and Confidential Media / Energy Aero / Industrial Insurance / Health Life Sciences Other Communications Automotive Finance / Banking Consumer Goods High Tech Business Intelligence Customers Business Analytic Tools and Applications – Select References
  26. 26. © 2007 Oracle Corporation – Proprietary and Confidential D E M O N S T R A T I O N Oracle BI Applications
  27. 27. © 2007 Oracle Corporation – Proprietary and Confidential <Insert Picture Here> Oracle EPM
  28. 28. © 2007 Oracle Corporation – Proprietary and Confidential Enterprise Performance Management System Integrates Transaction, Intelligence, Financial Systems Financial Performance Management Financials HRSupply Chain ProcurementSales & CRM Planning & Budgeting Financial & Statutory Reporting Metrics & Scorecards Modeling Financial Management Operational BI Systems Operational Business Intelligence Query & Analysis Dashboards Alerts & Workflow Data Integration OLAPData Warehouse Enterprise/ Operational Reporting Enterprise Performance Management System Transactional Systems
  29. 29. © 2007 Oracle Corporation – Proprietary and Confidential Insight Performance Action Set Goals Plan Monitor Analyze Report Align Industry’s First Enterprise Performance Management System • Comprehensive • Pervasive • Hot Pluggable
  30. 30. © 2007 Oracle Corporation – Proprietary and Confidential Oracle BI Suite Enterprise Edition Plus Pervasive Information Delivery OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Financial Performance Management Applications Insight Performance Action Set Goals Plan Monitor Analyze Report Align Hyperion Essbase Oracle BI Server Common Enterprise Information Model Reporting & Publishing Financial Reporting BI Publisher Interactive Reporting SQR Production Reporting Web Analysis Ad hoc Analysis Proactive Detection and Alerts Microsoft Office Interactive Dashboards
  31. 31. © 2007 Oracle Corporation – Proprietary and Confidential SMB Market Offering New Oracle BI Suite Standard Edition One Oracle DB SE One Oracle BI Server Ad hoc Analysis Interactive Dashboards Reporting & Publishing OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Oracle Warehouse Builder • Complete BI system in a box • Pre-integrated, single install • Affordable $1000/NUP • Proven, leading BI solution • Designed with business users in mind • Ready to grow with your business BENEFITS FEATURES
  32. 32. © 2007 Oracle Corporation – Proprietary and Confidential Introducing: Oracle’s Enterprise Performance Management System OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle, Siebel, PeopleSoft, Custom Excel XML Business ProcessEssbase Fusion Middleware Business Intelligence Foundation Financial Performance Management Applications Operational BI Applications Web Office Desktop Mobile Embedded
  33. 33. © 2007 Oracle Corporation – Proprietary and Confidential One Solution for Enterprise BI Oracle BI Suite Enterprise Edition Plus Hyperion BI Interactive Reporting Production Reporting Financial Reporting Web Analysis Oracle BI Suite Enterprise Edition
  34. 34. © 2007 Oracle Corporation – Proprietary and Confidential R 11i, 12 Applications Unlimited R 11i.10, 12 & Fusion Applications Customer Choice Move when ready Oracle DBI Oracle Discoverer Maintain Dashboards & Reports Ad-hoc Query Analysis Oracle Business Intelligence EE Plus Enhance Dashboards & Reports Ad-hoc Query Analysis
  35. 35. © 2007 Oracle Corporation – Proprietary and Confidential A Q&
  36. 36. © 2007 Oracle Corporation – Proprietary and Confidential

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