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Customer Use Cases

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Customer Use Cases

  1. 1. Customer Use Cases Vaikom Krishnan Chief Architect, Celequest Corporation
  2. 2. Overview <ul><li>Celequest </li></ul><ul><li>Low event throughput, complex analytics </li></ul><ul><li>High event throughput, simple analytics </li></ul>
  3. 3. Core Technology <ul><li>Celequest is the leading provider of dashboards for operational performance management. </li></ul><ul><li>Privately held software company started in 2002 </li></ul><ul><li>Celequest technology is comprised of the following six key components: </li></ul><ul><ul><li>Main memory Streaming Database </li></ul></ul><ul><ul><li>Event and Context Engine to populate the streaming database </li></ul></ul><ul><ul><li>Rules Engine to identify exceptional conditions </li></ul></ul><ul><ul><li>Alert Engine to propagate the exceptional condition and related information </li></ul></ul><ul><ul><li>Metadata Server </li></ul></ul><ul><ul><li>Security Manager </li></ul></ul><ul><ul><li>Dashboard/Visualization engine to visualize the metrics set up in the streaming database </li></ul></ul>
  4. 4. Celequest Core Technology <ul><li>Optimized Event & Context processing </li></ul><ul><ul><li>High Performance </li></ul></ul><ul><ul><li>Scalable </li></ul></ul><ul><ul><li>Minimum intrusion on operational system </li></ul></ul><ul><li>Adaptive Streaming Engine </li></ul><ul><ul><li>Interactive Data Modeling </li></ul></ul><ul><ul><li>Dynamic View Initialization </li></ul></ul><ul><li>Standard-based architecture </li></ul><ul><ul><li>Extensible </li></ul></ul><ul><ul><li>Rapid deployment and integration with third party applications </li></ul></ul><ul><li>Business-user oriented interface </li></ul><ul><ul><li>Self Service UI </li></ul></ul><ul><ul><li>Personalization and Security model supporting named users </li></ul></ul><ul><ul><li>Thin Client (DHTML / Flash) </li></ul></ul>
  5. 5. Key Concepts in Celequest Aggregate Views Temporal Views Streaming Dataflow Engine Adaptive Intelligence Views Event Table Context Table A g e n t s Rules Business Metrics Alerts Metrics Real-time Data/ Events Contextual Data (Operational Systems Datawarehouse) Celequest Activity Server Streaming Data Store <ul><li>Interfaces </li></ul><ul><li>CQ-API </li></ul><ul><li>JDBC </li></ul><ul><li>Web Services </li></ul><ul><li>HTTP </li></ul><ul><li>Excel RTD </li></ul><ul><li>Excel Web Query </li></ul>Custom Interfaces <ul><li>CQ-API </li></ul><ul><li>JDBC </li></ul><ul><li>Web Services </li></ul><ul><li>HTTP </li></ul><ul><li>DHTML </li></ul><ul><li>EAI Vendors </li></ul><ul><li>JDBC </li></ul><ul><li>JMS </li></ul><ul><li>Web Services </li></ul><ul><li>HTTP </li></ul><ul><li>Actional/ERP </li></ul>Presentation Layer Activity Dashboard Workflow BI Tools App. Workbench Scenario Modeler
  6. 6. Low event throughput + complex analytics <ul><li>Customer in manufacturing sector wants to improve delivery chain efficiency </li></ul><ul><li>Business problem </li></ul><ul><ul><li>Plant manager visibility into how the well the delivery chains are operating </li></ul></ul><ul><ul><li>Measure the fill ratios of trucks </li></ul></ul><ul><ul><li>Measure order miss rates </li></ul></ul><ul><ul><li>Identify fill ratio trends and identify outliers </li></ul></ul><ul><li>Event data </li></ul><ul><ul><li>Truck fill data </li></ul></ul><ul><ul><li>Delivery time, perfect order </li></ul></ul><ul><ul><li>Labor hours </li></ul></ul><ul><ul><li>Data is fetched from Oracle </li></ul></ul><ul><ul><li>Loaded once a day. Expected to go to once every hour </li></ul></ul><ul><ul><li>1000 named users expected to use the system </li></ul></ul>
  7. 7. Low event throughput + complex analytics <ul><li>Analytics </li></ul><ul><ul><li>Temporal analytics: sliding and tumbling windows. </li></ul></ul><ul><ul><li>Vehicle fill percent/week </li></ul></ul><ul><ul><li>Vehicle fill efficiency by week </li></ul></ul><ul><ul><li>Perfect order over last 13 days </li></ul></ul><ul><ul><li>Perfect order trends </li></ul></ul>
  8. 8. High event throughput + simple analytics <ul><li>Customer in the service industry who uses internet channels for acquiring customers </li></ul><ul><li>Business problem </li></ul><ul><ul><li>Determine the effectiveness of the channels in securing business </li></ul></ul><ul><ul><li>Identify the profile of requests which are being denied service </li></ul></ul><ul><ul><li>Identify services mining the site for fares/availability </li></ul></ul><ul><ul><li>Day to day operational trending </li></ul></ul><ul><li>Revenue impact </li></ul><ul><ul><li>Want to enable occupancy based pricing by tracking occupancy rates </li></ul></ul><ul><ul><li>Keep track of SLA compliance </li></ul></ul><ul><ul><li>Site uptime and response to site down situation </li></ul></ul><ul><ul><li>Identify reasons for denial of request and track the failure codes when the request is denied </li></ul></ul>
  9. 9. High event throughput + simple analytics <ul><li>Event data </li></ul><ul><ul><li>Web reservation requests from more than one site </li></ul></ul><ul><ul><li>Coming through the Tibco bus </li></ul></ul><ul><ul><li>Context stored in Oracle RAC </li></ul></ul><ul><ul><li>3 channels and 15 messages </li></ul></ul><ul><ul><li>15 event streams </li></ul></ul><ul><li>Analytics </li></ul><ul><ul><li>Aggregate data based on brand and time </li></ul></ul><ul><ul><li>Aberrations in service (peaks/valleys in demand) </li></ul></ul><ul><ul><li>Transaction processed/sec </li></ul></ul><ul><ul><li>Aggregation of requests per channel </li></ul></ul>

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