Question 5: How did you attract/address your audience?
Question 5How did you attract/address your audience?
Colour Scheme• My colour scheme attracts my audience by using both typical male and female colours; green and orange. These aren’t extreme colours and are more likely to attract both genders than using for instance; pink and blue.• The font colours are also tied in with my colour scheme using mainly white, but also using green and orange.• The consistency throughout the magazine keeps the authentic look and reassures the reader that this magazine is professional.
Models• I’ve used both male and female models, again to attract both a male and female audience.• The two main models are both of a male band. I’ve used them as they are considered hot to indie rock females, and/or males.• They will also attract males as they are a new well recognized band.• I’m attracting indie rock readers by the clothes the models are wearing aswell as this clearly shows what genre and style of band they are and what this magazine represents.• I’ve also included female models on my front page as this will attract males and/or females.
Freebie• I have included a free Velvetine poster to attract readers as previous research suggests that this has a big impact on whether they buy a magazine or not.• It will also attract Velvetine fans as they will want to buy it for the interview inside and also the poster. I know that I also do this and buy a magazine specifically for a freebie or if a band that I’m a fan of is on the front cover.
Plugs and puffs• The cover lines I have chosen to put on the front of my magazine are mainly of bands/artists of which are featured in this magazine.• I’ve also stated ‘Free Velvetine poster inside’ to attract buyers who want the poster.• ‘Live music!’ will attract readers who like to listen and read about performances and live music. The puff I have used for this is green splatters, this will attract readers as it looks fun and entertaining.• I have advertised ‘Download 2012’ which is a (fictional) festival which will also attract readers who have hobbies like going to festivals, gigs and listening to live music.
Artists/Bands• I have included 8 different artists/bands on my front cover. I’ve chosen to use so many as it will attract a wider range of audience. Whether they only like one artist or multiple artists, it will entice them to buy this magazine when they are a fan of the featured artist/band.
Font• The font throughout my magazine attracts my audience as it isn’t a formal font which could intimidate some readers. It looks more interesting and entertaining rather than an important document or informal piece.• The font throughout the magazine is consistent which pursues the reader to realise that this magazine is professional.