Zurich
brand direction.„future mobility‟.
modern technology haspermanently changedthe way we drive.
how can we be readyfor the future?
“those who cannot learnfrom history aredoomed to repeat it.”George Santayana
last mobility revolution:America 1945-1960
video: how RobertMcNamara won thefuture for Ford.
what causes mostaccidents?
“human error andmechanical failure.”
cutting down humanerror will be the key tothe next mobilityrevolution.
what does this mean forhelp when it matters most?
help when it matters most is before it matters most
what if Zurich was allabout reducing humanerror?
what if Zurich was allabout saving lives?
percentage of motoraccidents due to mobilephones in 1990.0%
percentage of motoraccidents due to mobilephones in 2010.28%
people can‟t help butrespond to their phones.
your phone already has„plane‟ mode.
shouldn‟t it also have a„drive‟ mode?
ZURICH DriveModewhen it matters most is before it         matters most
connects only yourmost important callers /txts; and makes everycall / txt hands-free…
and makes your mostimportant call for you,automatically.
PerfectServDriveSafel eSorry2BLat     y            eZURICH DriveMode
how DriveMode works ?
your hands stay on thewheel, your eyes stayon the road.
discover: lobbyingcampaign.
we begin a lobbying campaign toget governments to tackle themobile issue in a more effectiveway.
we provide a link to downloadDriveMode on our own assets:Zurich YouTube channel, Facebookfan page and zurich.com. as wella...
we circulate a witty video onmobile safety on the road, e.g.Virgin Atlantic air safety video.
involve: socialnetworking petitions.
we conduct and sustain ourlobbying online, with socialnetworking petitions, SEO,Facebook groups, votes, chatboards, Twitte...
We produce a media tool kit forlocal communities andgovernments that doubles as anews release.
share: „save yourfriends‟ on Facebook.
we do a „save your friends‟campaign on Facebook, wheredrivers are rewarded for sharingthe app with their friends.
act: savings onpremiums.
Zurich promotes its commitment tofuture mobility by offering savingson its policy premiums, based onusage of the app.
by the end of year one, 500,000DriveMode apps are in use.
in year 2, we build on the successof the app, by creatingpartnerships with Ford and LG tohave DriveMode built into all new...
This year, we saved 5,142lives
Zurich
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Zurich

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Zurich

  1. 1. Zurich
  2. 2. brand direction.„future mobility‟.
  3. 3. modern technology haspermanently changedthe way we drive.
  4. 4. how can we be readyfor the future?
  5. 5. “those who cannot learnfrom history aredoomed to repeat it.”George Santayana
  6. 6. last mobility revolution:America 1945-1960
  7. 7. video: how RobertMcNamara won thefuture for Ford.
  8. 8. what causes mostaccidents?
  9. 9. “human error andmechanical failure.”
  10. 10. cutting down humanerror will be the key tothe next mobilityrevolution.
  11. 11. what does this mean forhelp when it matters most?
  12. 12. help when it matters most is before it matters most
  13. 13. what if Zurich was allabout reducing humanerror?
  14. 14. what if Zurich was allabout saving lives?
  15. 15. percentage of motoraccidents due to mobilephones in 1990.0%
  16. 16. percentage of motoraccidents due to mobilephones in 2010.28%
  17. 17. people can‟t help butrespond to their phones.
  18. 18. your phone already has„plane‟ mode.
  19. 19. shouldn‟t it also have a„drive‟ mode?
  20. 20. ZURICH DriveModewhen it matters most is before it matters most
  21. 21. connects only yourmost important callers /txts; and makes everycall / txt hands-free…
  22. 22. and makes your mostimportant call for you,automatically.
  23. 23. PerfectServDriveSafel eSorry2BLat y eZURICH DriveMode
  24. 24. how DriveMode works ?
  25. 25. your hands stay on thewheel, your eyes stayon the road.
  26. 26. discover: lobbyingcampaign.
  27. 27. we begin a lobbying campaign toget governments to tackle themobile issue in a more effectiveway.
  28. 28. we provide a link to downloadDriveMode on our own assets:Zurich YouTube channel, Facebookfan page and zurich.com. as wellas other relevant sites.
  29. 29. we circulate a witty video onmobile safety on the road, e.g.Virgin Atlantic air safety video.
  30. 30. involve: socialnetworking petitions.
  31. 31. we conduct and sustain ourlobbying online, with socialnetworking petitions, SEO,Facebook groups, votes, chatboards, Twitter and blogging.
  32. 32. We produce a media tool kit forlocal communities andgovernments that doubles as anews release.
  33. 33. share: „save yourfriends‟ on Facebook.
  34. 34. we do a „save your friends‟campaign on Facebook, wheredrivers are rewarded for sharingthe app with their friends.
  35. 35. act: savings onpremiums.
  36. 36. Zurich promotes its commitment tofuture mobility by offering savingson its policy premiums, based onusage of the app.
  37. 37. by the end of year one, 500,000DriveMode apps are in use.
  38. 38. in year 2, we build on the successof the app, by creatingpartnerships with Ford and LG tohave DriveMode built into all newproduct lines.
  39. 39. This year, we saved 5,142lives

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