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Types Of Sales Promotion

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Types Of Sales Promotion

  1. 1. Types of Sales Promotion Jack and Jen
  2. 2. Sales promotion : <ul><li>is one of four aspects of the promotional mix. </li></ul><ul><li>Examples: </li></ul><ul><li>contests </li></ul><ul><li>point of purchase displays </li></ul><ul><li>rebate (marketing) </li></ul><ul><li>free travel, such as free flights </li></ul>
  3. 3. Sales promotions can be directed at the: <ul><li>Customer </li></ul><ul><li>Sales staff </li></ul><ul><li>Distribution channel (such as retailers) </li></ul><ul><li>Sales promotions targeted at the consumer are called consumer sales promotions . </li></ul><ul><li>Sales promotions targeted at retailers and wholesalers are called trade sales promotions . </li></ul>
  4. 4. Sales Promotion Strategies <ul><li>Push Strategies Pull Strategies Trade Consumer Promotions Promotions </li></ul>
  5. 5. Types of Sales Promotion <ul><li>Trade-Orientated promotions: </li></ul><ul><li>Trade Allowances </li></ul><ul><li>Point-of-Purchase Displays </li></ul><ul><li>Contests and Dealer Incentives </li></ul><ul><li>Training Programs </li></ul><ul><li>Trade Shows </li></ul><ul><li>Cooperative Advertising </li></ul><ul><li>Trade-Oriented Promotions </li></ul>
  6. 6. <ul><li>Consumer- Orientated promotions: </li></ul><ul><li>Samples </li></ul><ul><li>Coupons </li></ul><ul><li>Premiums </li></ul><ul><li>Refunds/rebates </li></ul><ul><li>Contests/Sweepstakes </li></ul><ul><li>Bonus Packs </li></ul><ul><li>Price-offs </li></ul><ul><li>Event Sponsorship </li></ul>

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