9 Best Practices in Social for Franchises

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9 tactics franchise brands can use to better manage social for their franchise system.

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9 Best Practices in Social for Franchises

  1. 1. 1 Unlock Your Digital Potential 9 Social Media Best Practices For Franchises 9 Social Media Best Practices
  2. 2. 2 Unlock Your Digital Potential 1. One Facebook page per location. 9 Social Media Best Practices
  3. 3. 3 Unlock Your Digital Potential9 Social Media Best Practices Facebook Google+ Twitter Instagram Snapchat YouTube 1. One Facebook page per location 1 for brand + 1 for each location 1 for brand + 1 for each location 1 for entire system 1 for entire system 1 for entire system 1 for entire system
  4. 4. 4 Unlock Your Digital Potential9 Social Media Best Practices 2. No Separate Pages for Fran Dev
  5. 5. 5 Unlock Your Digital Potential9 Social Media Best Practices A Facebook page with nothing new in the past 2 weeks means you’re out of business. 3. Post Every Day
  6. 6. 6 Unlock Your Digital Potential9 Social Media Best Practices 3. Post Every Day Facebook organic reach? 1 Million Fans: 1% 1 Thousand Fans: 20% 1 Million < 1,000 x 1,000 It’s Good to Be a Franchise!
  7. 7. 7 Unlock Your Digital Potential9 Social Media Best Practices 3. Post Every Day
  8. 8. 8 Unlock Your Digital Potential9 Social Media Best Practices 4. Post Shareable Content
  9. 9. 9 Unlock Your Digital Potential9 Social Media Best Practices 5. Post Facebook Live Videos
  10. 10. 10 Unlock Your Digital Potential9 Social Media Best Practices 6. Advertise
  11. 11. 11 Unlock Your Digital Potential Respond to all customers on Social. But don’t spend all of your time monitoring and measuring. 9 Social Media Best Practices 7. Respond
  12. 12. 12 Unlock Your Digital Potential • D.I.Y. or Do It For Franchisees? • Choose a Social Media Conductor at HQ 9 Social Media Best Practices 8. Be a Leader for Franchisees
  13. 13. 13 Unlock Your Digital Potential9 Social Media Best Practices 9. Do One Thing Different

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