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LavaCon 2017 - Evolving the New Content Order

We are at a critical moment in history, with knowledge bursting at the seams of our organizations. Many of us still struggle to manage numerous modes of omnichannel content engagement: published, interactive, and automated. The solution requires vision to move towards a new order of content intelligence encompassing our organization’s entire knowledge graph. It requires spanning silos, especially between marcomm and techcomm. Join Cruce Saunders as he explores the new content stack, and how to future proof content assets to meet the demands of ever-evolving customer experiences.

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@mrcrucesimplea.com
@mrcrucesimplea.com
Cruce Saunders
Founder, Principal, Content Engineer at [A] - simplea.com
Hi, I’m Cruce.
I am a content engineer.
I love intelligent content.
@mrcrucesimplea.com
Client profile
Client segments
5+ content types
2+ authoring environment
2+ channels of publishing
[A] MAKES SMART ORGANIZATIONS EVEN SMARTER
Federal and state
governments
Association
and nonprofit
Healthcare
Financial
services
Publishing and
Education
Large
enterprises
- Content Intelligence
- Omnichannel Publishing
- CMS & CEM Integration
- Artificial Intelligence
- Chatbots & Conversational UI
- Personalization
- Marketing Automation
- Content Measure & Value
- Change Management
- Consulting & Training
Focus
TAXONOMY METADATA
MICRODATA
MODEL
SCHEMA
TOPOLOGY
Engineering Content Intelligence
simplea.com
info@simplea.com
512-646-2100
@mrcrucesimplea.com
@mrcrucesimplea.com
Content Matters
Content is everything that a
company is, knows, and does.
This is valuable.
It is what we grow from.
@mrcrucesimplea.com
Content Has Value
This content had cost to
create, and much of it still
has value to us, our
customers, our
employees, and our
partners.
A one-time cost of creation
Multiple channels of distribution
Increasing ROI
Decreasing effective cost during lifespan

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LavaCon 2017 - Evolving the New Content Order