In this session, Tom Aldous from Acrolinx presents a practical view of the key components of making content strategy happen. Using concrete real-life examples, the presentation will show how executing on a content strategy means implementing three
aspects: governance, optimization and analytics.
Governance means setting standards and setting up processes to ensure that standards are maintained. Content Analytics are critical in understanding where your content needs attention, and delivering metrics and reporting on content. The final piece of the puzzle is Content Optimization, which involves ensuring that content creators get the support they
need in writing content that is findable (“search-ready”), translatable (“global-ready”), and
in tune with its target audience (“people-ready”).