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Task 2

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Task 2

  1. 1. Conventions – Teaser Trailer Task 2 Duration The duration of a teaser trailer in the vast majority of cases remains around 1-2 minutes. This has remained the same from the Superman trailer (1978) at 1:15, to Star Wars Episode VII (2015) at 1:50 Text Features Most teaser trailer will include the title of the film, some main casting names, and perhaps some text to support narration, such as ‘coming soon’, or giving a date of release. For example, The Incredibles teaser features a date at the end, for May 2004. Shooting Most teaser trailers tend to be shot in just one scene. The Incredibles trailer is shot in one room only, and Superman is one continuous shot in the sky. This is usually due to making sure not too much of the film is given away – it’s just a teaser. It also allows for change if required. Against conventions – sequels Sequels for films that have already been screened in general tend to reveal more to the audience in the teaser trailer. For example, the teaser trailer for Star Wars VII shows many characters, settings and events, because the audience is already familiar with many aspects of the series. This goes against Superman, which shows nothing but sky for a new movie series. Ending The end of a teaser trailer will often purposely leave the audience asking many questions, with the intention of making them see the film to find the answers. For example, the Incredibles leave the audience with a cliff-hanger: ‘can a fat middle-aged man be incredible’?
  2. 2. Conclusion There is a paramount importance when it comes to keeping teaser trailers conventional. By keeping teaser trailers at a consistent timing and including recognisable phrases such as ‘coming soon’, it allows the audience to be comfortable and confident with what they’re watching. However, as Neale’s theory of repetition and difference notes, it’s important that these trailers go against conventions in some areas, because they are trying to stand out and sell a movie at the end of the day. This is why we have some trailers being edgy with dramatic cliff- hangers, and sequels showing more than what is perhaps conventional, due to the unique history and nature of the film series and audience.
  3. 3. Bibliography Star Wars: https://www.youtube.com/watch?v= wCc2v7izk8w The Incredibles: https://www.youtube.com/watch?v=l GzeBBlzJFU Superman: https://www.youtube.com/watch?v= Bv17aj5GU1Y

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