Strategic Management.ppt

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Strategic Management.ppt

  1. 1. Strategic Management Lush Joris Hauquier Laurence Billen Chris Verschueren Cristopher Verlinden
  2. 2. Product Description <ul><li>We are producer of SOAP </li></ul><ul><li>4 types </li></ul>
  3. 3. Products <ul><li>Demon in the dark </li></ul><ul><ul><li>Fresh yourself up </li></ul></ul><ul><ul><li>Mint aroma </li></ul></ul><ul><ul><li>Apple juice & Cloves </li></ul></ul>
  4. 4. Product <ul><li>Gratuitous Violets </li></ul><ul><ul><li>Mysterious smell </li></ul></ul><ul><ul><li>Violets </li></ul></ul><ul><ul><li>Purple color </li></ul></ul>
  5. 5. Products <ul><li>Happy Soap </li></ul><ul><ul><li>Peps up your body </li></ul></ul><ul><ul><li>Citrus smell </li></ul></ul><ul><ul><li>Happy colors </li></ul></ul>
  6. 6. Products <ul><li>Sea Vegetable </li></ul><ul><ul><li>Desire for the sea </li></ul></ul><ul><ul><li>Sea product </li></ul></ul><ul><ul><li>Sea water </li></ul></ul><ul><ul><li>Sea weed - Scrub </li></ul></ul>
  7. 7. Mission Statement <ul><li>We offer handmade products </li></ul><ul><li>No chemicals used </li></ul><ul><li>Fresh vegetables and fruits </li></ul><ul><li>No animal testing! </li></ul>
  8. 8. Vision <ul><li>Worldwide distribution </li></ul><ul><li>Luxury shops </li></ul><ul><li>Expand product range </li></ul><ul><li>Product innovation </li></ul>
  9. 9. Marketing Campaign <ul><li>Celebrity Endorsement Advertisement </li></ul><ul><ul><li>Attract Catharina Zeta Jones </li></ul></ul><ul><ul><li>High level fashion magazines </li></ul></ul><ul><ul><li>Billboards and bus stops </li></ul></ul>
  10. 10. Structure Board of directors 4 Directors Sales Chris Verschueren Marketing Laurence Billen Finance Joris Hauquier Distribution Cristopher Verlinden
  11. 11. Objectives <ul><li>Stimulate sales in 50 worldwide shops </li></ul><ul><li>Improve the internal structure </li></ul><ul><ul><li>Sales vs distribution vs marketing </li></ul></ul><ul><li>Open a new subsidiary </li></ul><ul><ul><li>New distribution and production centre </li></ul></ul>

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