Microsoft Word - HPM 560 syllabus Fall 2008 HARRELL

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Microsoft Word - HPM 560 syllabus Fall 2008 HARRELL

  1. 1. -1- EMORY UNIVERSITY ROLLINS SCHOOL OF PUBLIC HEALTH DEPARTMENT OF HEALTH POLICY AND MANAGEMENT HPM –560 STRATEGIC MANAGEMENT Course description and Syllabus Fall 2008 Professor: David E. Harrell, Ph.D. Phone: cell 404 402 9170 Home office 770 304 1876 email: dharr909@aol.com Meeting time: Tuesdays 4:00 – 6:50 Office Hours: by appointment Course description Examines the formulation and implementation of business strategies in healthcare organizations, models of strategic management, and the role of stakeholders in the strategic management process. Reviews specific analytical tools used in strategy formulation, choice and implementation, with an emphasis on real-world health care applications. Taught through readings, class lectures, discussion and case studies. Course objectives 1. To acquire an understanding of the Strategic Management and Value Added models, and the meanings of component parts and application tools, as well as Strategic Financial Management as needed for healthcare leaders. 2. To compare and contrast the quasi-quantitative factors expressed as planning tools and the qualitative or artful aspects of strategic leadership and “visioneering.” 3. To develop a Strategic Management model and have an opportunity to apply it in the classroom setting, making future applications easier. 4. To apply critical thinking in each of the above activities. Prerequisites HPM 510 Accounting and Financial Management and HPM 530 Theory of Health Care Organizations. It would be helpful to have a familiarity with principles, names and functions and activities of: • managed care organizations, structures and operations • unique characteristics of healthcare markets and their components Syllabus, HPM 560, Strategic Management, Fall 2008, David E. Harrell, Ph.D. Adjunct Professor 1
  2. 2. -2- Method of Evaluation Students in the course will be evaluated on the basis of timeliness and attendance of each class, completion of required readings, and the quality and timeliness of case study preparation and presentation. Your group’s performance will also be judged concerning a position paper, referred to as a Group Unit Task, which involves analyzing books addressing specific topics important to successful Strategic Management. Group Unit Task members will also work on a Financial Exercise to demonstrate how strategic financial management contributes to overall strategic accomplishment. A final examination is the last piece of student evaluation. In terms of emphasis: Participation - 20% Case study & presentation – 20% Group Unit Task issues, position paper – 20% Financial Exercise – 15% Final examination (Swayne, et al & other readings) – 25% Note: The final exam is a multiple-choice structure of approximately 20 questions, plus a five-page discussion item. Overall, the exam will require detailed review of the core, primary text, and key concepts from handout readings, strategic finance and information from lecture. There will be a review-class before the final exam. Discussion of the Case Presentations Each student is expected to have read and analyzed each of the group case studies to be presented, whether for his/her group or for others. Oral presentations by student group case-study teams must assure that each student has a presentation role. Separate Group Unit Tasks (GUT issues) will be assigned. A position paper for each GUT issue must be prepared and submitted electronically at the beginning of the indicated class. The group case study report and presentation, as well as the GUT issue paper and Financial Exercise will be graded AS A GROUP. Required Readings These are selected to provide information for discussion during lecture. Other than the first session, you should read the selected references before you come to class. This will better prepare you to follow class discussion and to ask questions regarding what you have read. Also, many of these readings will help you with your preparation of case studies. Syllabus, HPM 560, Strategic Management, Fall 2008, David E. Harrell, Ph.D. Adjunct Professor 2
  3. 3. -3- This course uses one primary, required, text book 1. Swayne, L. E., Duncan, W. J., & Ginter, P. M. (2006). Strategic Management of Health Care Organizations (5th ed.). Malden, MA: Blackwell Publishers. While lengthy, this text provides good future reference/refresher information for your application as health care professionals. It is a very useful reference work for your professional life. We will absorb all Chapters, a sizeable portion of the Appendices and Case Study information. I will be using the following text and will provide handouts either by hard copy or electronically prior to any use. Kaufman, K. (2002). Finance in Brief, Six Key Concepts for Healthcare Leaders (2nd ed.). Chicago: Health Administration Press. The Group Unit Task books are required reading and include: Rackham, N., Friedman, L, & Ruff, R. (1996). Getting Partnering Right, How Market Leaders Are Creating Long Term Competitive Advantage. New York: McGraw-Hill. Cleary, T. (1988). Translator, The Art of War. Sun Tzu. Boston: Shambhala Publications. Kaplan, R. S., & Norton, D. P. (1996). The Balanced Scorecard. Boston: Harvard Business School Press. Due to the size of the class additional books will be assigned. Course Administration Students have ready access to me on his or her initiative. Student conferences may be scheduled before class. Conferences are more productive when scheduled by prior telephone call and may occur on any day mutually convenient. You may call me at 404 402 9170 on my cell phone. My email address is dharr909@aol.com and will usually generate a response within 24 hours. If you do not have such a response, please leave a voicemail and retransmit the email – assume that I have not seen the email. Syllabus, HPM 560, Strategic Management, Fall 2008, David E. Harrell, Ph.D. Adjunct Professor 3
  4. 4. -4- HPM – 560 STRATEGIC MANAGEMENT COURSE OUTLINE Fall 2008 SESSION 1 September 2, 2008 The Nature of Strategic Management • Introduction to the course & administrative matters. • Overview of Strategic Management • Group assignments. It is assumed that the final enrollment will be 21 students. We will have 7 teams (groups) of 3 persons each. • Discussion of Case Study & Group Unit Task (GUT) assignments. • Group Unit Task position papers: We will select groups for the GUT paper which is due the week prior to presentation • Once group assignments are made you and your group will need to read the entire syllabus to determine report due dates and presentation dates. Each group will be given a series of metrics for analysis and presentation relevant to the Kaufman text. Each group will be assigned a book to read, study, report, and present. Each group will be assigned a case study in the Swayne, et al text as shown on the last page of this syllabus. Each group presentation will be made to the entire class. Required readings: Swayne, et al. Preface, Chapter 1, Swayne, L. E., Duncan, W. J., & Ginter, P. M. (2006). Strategic Management of Health Care Organizations (5th ed.). Malden, MA: Blackwell Publishers. Familiarize with books needed for GUT (see syllabus for details) The Group Unit Task books include: • Rackham, N., Friedman, L, & Ruff, R. (1996). Getting Partnering Right, How Market Leaders Are Creating Long Term Competitive Advantage. New York: McGraw-Hill. • Cleary, T. (1988). Translator, The Art of War. Sun Tzu. Boston: Shambhala Publications. • Kaplan, R. S., & Norton, D. P. (1996). The Balanced Scorecard. Boston: Harvard Business School Press. • Other books will also be assigned. Syllabus, HPM 560, Strategic Management, Fall 2008, David E. Harrell, Ph.D. Adjunct Professor 4
  5. 5. -5- SESSION 2 September 9, 2008 Understanding and Analyzing the General Environment and the Health Care Environment • Selection of case study groups and topics • Schedule of group meetings and form of final presentation • Discussion Required readings: Swayne, et al. Chapter 2, Appendix A and B And articles assigned SESSION 3 September 16, 2008 Service Area Competitor Analysis • Lecture and discussion • GUT progress review • Q&A Required readings: Swayne, et al. Chapter 3 SESSION 4 September 23, 2008 Internal Environmental Analysis and Competitive Advantage • Lecture and discussion • Case Study progress review • Q&A Required readings: Swayne, et al. Chapter 4 Syllabus, HPM 560, Strategic Management, Fall 2008, David E. Harrell, Ph.D. Adjunct Professor 5
  6. 6. -6- SESSION 5 September 30, 2008 Directional Strategies • Lecture and discussion • Case study progress review • Q&A Required readings: Swayne, et al. Chapter 5 SESSION 6 October 7, 2008 Developing Strategic Alternatives • Lecture and discussion • Case study progress review • Q&A Required readings: Swayne, et al. Chapter 6 SESSION 7 October 21, 2008 Evaluation of Alternatives and Strategic Choice • Lecture and discussion • Case study progress review • Q&A Required readings: Swayne, et al. Chapter 7 SESSION 8 October 28, 2008 Financial exercise ratio analysis Book presentation • Lecture and discussion • Case study progress review • Q&A Required readings: Syllabus, HPM 560, Strategic Management, Fall 2008, David E. Harrell, Ph.D. Adjunct Professor 6
  7. 7. -7- SESSION 9 November 4, 2008 Value adding service and support strategies • Lecture and discussion • Case study progress review • Q&A Required reading: Swayne, et al. Chapter 8 and 9 SESSION 10 November 11 2008 Communicating the strategy and developing action plans Case presentations Group 5,6,7,8 Required reading: Swayne, et al. Chapter 10 SESSION 11 November 18, 2008 Case presentations Group 5,6,7 SESSION 12 November 25, 2008 Case presentations Group 1,2,3,4 SESSION 13 December 2, 2008 Book presentations Group 1,2,3,4 SESSION 14 December 9, 2008 Book presentations 5,6,7 SESSION 15 December 16, 2008 Final Exam due Syllabus, HPM 560, Strategic Management, Fall 2008, David E. Harrell, Ph.D. Adjunct Professor 7
  8. 8. -8- Syllabus, HPM 560, Strategic Management, Fall 2008, David E. Harrell, Ph.D. Adjunct Professor 8
  9. 9. -9- GROUP ASSIGNMENT OF CASES AND BOOK ASSIGNMENTS GROUP ONE: Case 1 Book: Art of War GROUP TWO: Case 2 Book: The Balanced Scorecard GROUP THREE: Case 9 Book: Good to Great GROUP FOUR: Case 11 Book: Leading from the front GROUP FIVE: Case 13 Book: Building the learning organization GROUP SIX: Case 18 Book: Getting to yes GROUP SEVEN: Case 15 Book: Getting partnering right Syllabus, HPM 560, Strategic Management, Fall 2008, David E. Harrell, Ph.D. Adjunct Professor 9
  10. 10. - 10 - Strategic Management Student information form Fall 2008 Name: Preferred name: Email address: Phone number: What is your student status: Where do you work: What is your job function: Please give me a brief description of your education or experience in finance and ratio analysis: Syllabus, HPM 560, Strategic Management, Fall 2008, David E. Harrell, Ph.D. Adjunct Professor 10

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