BS811: Strategic Management in Life Sciences and Healthcare
Diversity Case Study
Aspect of diversity shown Use of diverse exemplars to enhance cross-cultural
This Case Study illustrates: the importance of taking a wide view of the subject
matter and using examples from non-standard situations
Course Title Strategic Management in Life Sciences and
Course Code BS811
Date of first presentation 06K
A course for those working in the Life Sciences and related Healthcare sectors, both
private and public, involved with the supply or purchase and use of medicines, devices
and related goods. The course sets out to equip students to challenge conventional
wisdoms and to be able to develop coherent and credible alternative future scenarios
that could lead to more effective ways of providing healthcare support to patients. IT
teaches research, analytical and critical judgment skills that will enable you to deal
with important course areas, such as, complexity, risk, strategic option development,
portfolio management and strategic resource allocation.
Case Study Description
The course material discusses the context of alternative and complementary
approaches to medicine and criticisms of the priorities of the established
pharmaceutical industry, e.g. from sub-Saharan Africa. The course raises issues of
equity in access to medical care and to pharmaceutical products in different contexts
within the developed countries and between developed and less developed locations.
Students share their specific contexts within the cohort and assessment requires them
to apply course concepts to their specific circumstances through individual and group
scenario planning exercises.
How does this approach enhance the course?
The use of diverse exemplars makes the course more appropriate for an international
audience. The course has attracted students from Germany, France and Switzerland.
From a pharmaceutical industry perspective, these diverse examples illustrate the
extreme consequences and unintended affects of local and global corporate strategies
From a healthcare perspective, the use of diverse exemplars ensures the approach is
not overly Anglo-centric and can therefore be applied to a diverse range of healthcare
systems. Many of the issues raised by case studies involving developing countries are,
to a lesser extent, applicable to developed countries and are therefore more
illustrative of the issues.
Other points to note
The use of diverse exemplars featuring less developed countries makes the course
more marketable to these countries. Both the pharmaceutical industry and health care
are increasingly global in scope. For example health tourism and life-sciences
development have brought India, with thousands of potential students, into the
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