BS811: Strategic Management in Life Sciences and Healthcare


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BS811: Strategic Management in Life Sciences and Healthcare

  1. 1. Diversity Case Study Aspect of diversity shown Use of diverse exemplars to enhance cross-cultural capability This Case Study illustrates: the importance of taking a wide view of the subject matter and using examples from non-standard situations Course details Course Title Strategic Management in Life Sciences and Healthcare Course Code BS811 Faculty OUBS Discipline Date of first presentation 06K Course overview A course for those working in the Life Sciences and related Healthcare sectors, both private and public, involved with the supply or purchase and use of medicines, devices and related goods. The course sets out to equip students to challenge conventional wisdoms and to be able to develop coherent and credible alternative future scenarios that could lead to more effective ways of providing healthcare support to patients. IT teaches research, analytical and critical judgment skills that will enable you to deal with important course areas, such as, complexity, risk, strategic option development, portfolio management and strategic resource allocation. Case Study Description The course material discusses the context of alternative and complementary approaches to medicine and criticisms of the priorities of the established pharmaceutical industry, e.g. from sub-Saharan Africa. The course raises issues of equity in access to medical care and to pharmaceutical products in different contexts within the developed countries and between developed and less developed locations. Students share their specific contexts within the cohort and assessment requires them to apply course concepts to their specific circumstances through individual and group scenario planning exercises. How does this approach enhance the course? The use of diverse exemplars makes the course more appropriate for an international audience. The course has attracted students from Germany, France and Switzerland. From a pharmaceutical industry perspective, these diverse examples illustrate the extreme consequences and unintended affects of local and global corporate strategies From a healthcare perspective, the use of diverse exemplars ensures the approach is not overly Anglo-centric and can therefore be applied to a diverse range of healthcare systems. Many of the issues raised by case studies involving developing countries are, to a lesser extent, applicable to developed countries and are therefore more illustrative of the issues. Other points to note The use of diverse exemplars featuring less developed countries makes the course more marketable to these countries. Both the pharmaceutical industry and health care are increasingly global in scope. For example health tourism and life-sciences development have brought India, with thousands of potential students, into the international system. 1 of 1