1 BUS 890 – SEMINAR IN STRATEGIC MANAGEMENT SPRING 2009 ...
BUS 890 – SEMINAR IN STRATEGIC MANAGEMENT
Professor: Richard M. Castaldi, Ph.D.
Office Hours: DTC 580: Monday 5:30-6:30; Tuesday and Friday 1:00-2:00
Thompson, A. A., Strickland, A. J. and John Gamble “Crafting and Executing Strategy: Text and
Readings” (softcover), 15th Edition, Irwin-McGraw-Hill 2007 (ISBN-13 9780073269801).
The assigned cases to be analyzed will be downloaded from Harvard Business School publications.
OBJECTIVES OF THE SEMINAR:
The objectives of this seminar are to: (1) learn cutting-edge strategic management concepts, tools
and techniques, (2) integrate your prior functionally-oriented business administration coursework
into a strategic management framework, and (3) create an atmosphere in which graduate students
can experience unstructured problem solving related to management of the total firm, instead of its
individual operations alone. That integrative dimension is why this seminar is referred to as your
“capstone” MBA course. We will focus on the roles of top management and on strategic issues of
particular strategic concern to top executives including consideration of the firm’s economic, social
and environmental responsibilities. In today’s turbulent global environment that is a challenging
task! To accomplish the objectives of this seminar it will be important to build and improve the
analytical, conceptual, leadership, writing and speaking skills so critical in your business career.
This seminar will introduce graduate students to a variety of tools, techniques and concepts for the
formulation and implementation of a firm’s strategy. The emphasis is on making strategic decisions
under conditions of uncertainty and within the internal and external environmental constraints faced
by organizations. The seminar will be comprised of two related segments, strategy formulation and
strategy implementation. The strategy formulation segment will focus on the identification and
analysis of a firm’s strengths, weakness, opportunities and threats (SWOT). This requires
comprehensive internal (S&W) and external environment (O&T) analysis that will facilitate the
identification of the key issues facing the organization. Moreover, the SWOT analysis will also be
the foundation for strategic recommendations that will capitalize on the firm’s competitive
advantages and core competencies while exploiting market opportunities. Inherent to the external
environmental analysis will be the coverage of specific techniques for conducting industry and
competitive analysis while internal analysis will focus on learning functional and value chain tools.
The second segment of the seminar will examine the components of the strategy implementation
process. This involves designing appropriate organizational structures, reward systems, control and
integration systems, along with other administrative tasks that face a top manager in the strategic
management of a firm. Other topics such as mergers and acquisitions, corporate entrepreneurship
and corporate social responsibility will also be addressed.
In addition to being introduced to a variety of contemporary strategic management tools, techniques
and concepts this seminar will also integrate the student’s prior MBA curriculum that is largely
oriented toward functional course knowledge. This will enhance the student’s ability to perform
effective environmental and organizational analyses while improving their unstructured problem
solving skills from a multi-functional and top management perspective. Along with class
discussions, text material and lectures, this will be accomplished through comprehensive analyses
of firm and industry case studies.
There are two methodological aspects of the seminar: (1) class discussions on textbook material
including relevance to today’s turbulent domestic and global economy, and (2) case study analyses.
1. Chapters and assigned articles from the textbook should be adequately prepared prior to the
class for which they are assigned. Text material will be reviewed in class by lecture and
class discussions where students will be called upon to discuss certain aspects of the
material covered and its relevance to today’s economic environment. Since much of
managerial work involves sharing ideas and group problem solving your class participation
will be considered an integral part of the seminar. In other words, the text material studied
will not simply be rehashed in class and you will be expected to provide your insights and
ideas regarding the text material. This is why it is important that you prepare the textbook
assignment adequately prior to our class meetings.
2. Case analyses will be conducted in three ways:
A. Case analysis presentations: Each group will present two case analyses to the class
that are collectively worth 50% of your final grade. See syllabus pages 4 and 5 for
detailed instructions of presentation format and additional information will be
discussed in class. A high level of professionalism is expected in these two
endeavors and each group will turn in a complete set of power point slides used in
their presentation at the beginning of class.
B. Case discussions: Individuals should be prepared to discuss and answer questions on
cases assigned. Your class participation contributes 25% toward your final grade
and such case discussions are great opportunities to enhance classroom performance.
C. Final exam: Each student will answer questions relating to the previous case studies
discussed in class. This exam will be completed at home during the last week of our
classes and turned in at the beginning of our final class session on March 20. Use any
and all course-related materials but no discussion between students regarding the
final exam is permitted. This examination is worth 25% of your final grade.
1. Group case presentation analyses (2) 50% 200
Individual class participation & case discussions 25% 100
Final individual case analysis 25% 100
Total Points 400
Grades: A = 360-400 points
B = 320-359 points
C = 280-319 points
D = 240-279 points
F = lower than 239
The +/- system will be used.
2. Peer evaluation: Each member of the group will turn in a “peer evaluation” of his/her group
members at the end of the semester. These evaluations will be held in the strictest confidence and
results will not be disclosed to any individual until the close of the semester. At that point a student
will have the prerogative to inquire about his/her total score as rated by his/her group. There will be
no individual scores available. The obvious purpose of these evaluations is to assist the professor in
evaluating an individual’s contribution to the two group case analyses.
3. Class participation will be measured by your degree of preparedness and consistency of
quality contributions to class discussions. In regard to discussions of case analyses, your
participation will be evaluated based on your insights and willingness to challenge the ideas of peers
and your ability to take and defend positions that may be challenged. Attendance and punctuality
will also be included in this component.
SEMINAR IN STRATEGIC MANAGEMENT
CASE ANALYSIS FORMAT
Professor Richard M. Castaldi
Your two oral presentations should be clearly developed, well organized and use exhibits
effectively to enhance the analysis presented. The set of the power point slides used in your
presentation will be submitted at the beginning of class the day of the presentations. Your initial
presentation will have a 20-minute limit and will consist of the “Organizational Analysis” and
“Environmental Analysis” segments described below. The second case presentation will also have a
20-minute limit and will include all three segments described below.
This section will present your identification of the firm’s strengths and weaknesses, which emanate
from your value chain and functional analyses. There is a maximum of five strengths and five
weaknesses and your presentation of them should be prioritized. Exhibits are effective tools to
provide strong support for each strength and weakness. Please be as specific as possible and
quantify your analysis where appropriate. This section will provide the first part of the foundation
for your identification of strategic issues and related recommendations through your analysis of the
firm’s core competencies, competitive advantages and organizational weaknesses.
This section will present your identification of the major external threats and opportunities currently
facing the firm. These will be generated from your analysis of the industry and general
environmental factors in light of the firm’s strengths and weaknesses. A maximum of five threats
and five opportunities should be identified and should be presented in a prioritized order. Use
power point exhibits to support your analysis, be specific and quantify your analysis where possible.
This section will provide the second part of the foundation for your identification of a strategic issue
and the formulation of related recommendations through your analysis of driving forces, key
success factors and industry attractiveness.
STRATEGIC ISSUE AND RECOMMENDATIONS
Identify and fully support and discuss the most important strategic issue facing the organization. It
is extremely important to clearly integrate your strategic issue with your prior analyses of the firm’s
SWOT. There are often interrelationships between particular weaknesses and threats or missed
opportunities, which should be recognized. It’s possible that 2 different weaknesses, 1 threat and 1
opportunity could be combined, due to their relatedness, to form one strategic issue.
Similarly, your recommendation(s) should attempt to capitalize and build upon strengths,
competitive advantages and opportunities that you identified. Make sure your recommendations
directly address the strategic issue you identified. The point is to clearly ground your issue and
recommendations with your prior internal and external analyses. To the best degree possible,
discuss the recommendations costs and financing considerations along with an analysis of the risks
it entails. Use of exhibits (e.g. pro forma income and balance sheet statements, new organization
structure) to help support the issue and recommendations are strongly encouraged.
NOTE: In both case analyses your presentation and power point exhibits must include a
complete five forces analysis, as well as a comprehensive analysis of financial data.
Detailed instructions will be discussed in class.
THE CASE METHOD
….The root of the true practice of education must start form the particular fact,
concrete and definite for individual apprehension, and must gradually evolve towards
the general idea.
Alfred North Whitehead
It can be said flatly that the mere act of listening to wise statements and sound advice
does little for anyone. In the process of learning, the learner’s dynamic cooperation is
Charles I. Gragg
In these two statements are the educational underpinnings of the case method: Inductive reasoning
(from the particular to the general) and active participation. The validity of this approach for the
study of the general manager rests on the nature of the subject matter and on the objectives of
As the text has underscored and the cases will demonstrate, general management is an enormously
complex subject, and the general manager has an enormously complex job. To rely on the principle
for either the study or the practice of general management is to stand on shaky ground for several
reasons. First, any important challenge a general manager faces typically involves too many critical
factors to yield to simple recipes. Several principles are likely to apply to a given situation, and
they will often be at odds with one another. Second, innovative managerial actions repeatedly
vitiate or alter the significance of business precedents and principles. Accepted routines and
conventions are successfully broken everyday in practice as enterprising managers find ingenious
new ways to deal with obstacles and opportunities.
While these limitations to the use of principles as the basis for studying general management are
severe, even more compelling is the lack of definition and clarity the general manager typically
faces. As experience shows, one of the general manager’s most critical challenges is to identify and
define problems and opportunities. It does little good to act in accordance with principles in dealing
with the wrong problem. As you discover in reading the case studies, the problem is seldom exactly
what you thought it would be. And a single modification in the definition of a problem can change
the whole analysis and call for a radically different course of action. Only a skillful selection and
analysis of the many facts and conjectures about a given situation can provide the general manager
with the diagnosis effective action requires.
The case study approach is similar to the approach used in legal, medical, and other professional
training, in which the aim is to develop practitioners skilled in diagnosing situations and acting
accordingly. Arthur Dewing captures the essential nature of management education as preparation
for the manager " to meet in action the problems arising out of new situations in an ever-changing
Drawing on some forty years of experience as a dedicated practitioner of case-method instruction,
C. Roland Christensen connects these educational objectives to the need for students to participate
actively in the learning process as such:
In education for management, where knowledge and application skills
must be related, student involvement is essential. One does not learn
to play golf by reading a book, but by taking club in hand and actually
hitting a golf ball, preferably under a pro's watchful eye. A practice
green is not a golf game, and a case is not real life. Fortunes,
reputations, and careers are not made or lost in the classroom. But
case discussion is a useful subset of reality. It presents an opportunity
for a student to practice the application of real-life administrative
skills: observing, listening, diagnosing, deciding, and intervening in
group process to achieve desired collaboration.
Rarely if ever, is there one correct solution to any major problem that the general manager faces.
As Dewing points out, it would be surprising if any group of experienced business people could
offer an unequivocal solution with unanimous accord. He concludes:
Cases should be used with the clear consciousness that the purpose of
business education is not to teach truths--leaving aside for a moment a
discussion of whether there are or are not such things as truth-but to
teach men to think in the presence of new situations.
In any learning experience, there is usually a direct relationship, in accordance with intelligence and
aptitude, between a person's efforts and the learning that takes place. Unlike most lecture courses,
the case method requires such efforts before and after classroom discussions as well as during.
*Excerpt from General Managers in Action, Francis Joseph Aguilar, Oxford University
press: New York, 1988.
BUS 890 – Seminar in Strategic Management
Course Schedule – Spring 2009
Professor Richard M. Castaldi
DATE Topics and Responsibilities
Jan 26/27 Introduction to Strategic Management
* Prepare chapter 1
Jan 30 Crafting and Executing Strategy
* Prepare chapter 2
Feb 2/3 Industry and Competitive Analysis
* Prepare chapter 3
* Industry analysis case assigned
Feb 6 Industry and Competitive Analysis (con’t)
* Industry analysis article to be assigned
* Industry analysis case discussion (part 1)
Feb 9/10 Internal Organizational Analysis
* Prepare chapter 4
* Industry analysis case discussion (part 2)
* First case analysis assigned
Feb 13 Competitive Advantage and Strategy
* Prepare chapter 5
* Case workshop
Feb 16/17 Strategic Alliances, M & A’s and Vertical Integration
* Prepare chapter 6
* Case workshop
Feb 20 Competing In Foreign Markets
* Prepare chapter 7
* Case workshop
Feb 23/24 Case Analysis #1 Group Presentations (see syllabus pages 4 & 5)
Feb 27 Tailoring Strategy and Corporate Diversification
* Prepare chapters 8 & 9
* Second case analysis assigned
March 2/3 Strategy, Business Ethics and Social Responsibility
* Prepare chapter 10
* Bring in a current article involving business ethics or SR
March 6 Building Organizational Capabilities
* Prepare chapter 11
* Case workshop
March 9/10 Managing Internal Operations and Strategy Execution
* Prepare chapter 12
* Case workshop
March 13 Corporate Culture and Leadership
* Prepare chapter 13
* Corporate culture article to be assigned
* Case workshop
March 16/17 Case Analysis #2 Group Presentations (see syllabus pages 4 & 5)
March 20 Final Exam Due beginning of class