Cracking The Social Code

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Tracking Today's Consumer

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Cracking The Social Code

  1. 1. @The_ARF #ARFAM2014@The_ARF #ARFAM2014 Cracking The Social Code: Tracking Today’s Consumer To be presented at this year’s ARF Audience Measurement Conference
  2. 2. @The_ARF #ARFAM2014 Tracking Today’s Consumer • UM has been able to crack the social code – the five needs that underpin all social media behavior.
  3. 3. @The_ARF #ARFAM2014 Speakers: Heather O’Shea – Universal McCann Kevin Moeller – Universal McCann
  4. 4. @The_ARF #ARFAM2014 Learn the results and takeaways from this study Find out how to drive business impact through new and shifting consumer behavior. Be privy to the latest and greatest cross- platform and modeling research. June 8-10, 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th)

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