@The_ARF #ARFAM2014@The_ARF #ARFAM2014
Rise of Big Data & Fall of
Significance: Big Decisions/ Big Data
To be presented at...
@The_ARF #ARFAM2014
Big Decisions/ Big Data
• We now live in a Big Data world so many of our ‘small
world’ measurement ass...
@The_ARF #ARFAM2014
Speakers:
Brett Gordon, Ph.D – Columbia Business School
Jerome Shimizu - InsightExpress
@The_ARF #ARFAM2014
Learn the results and takeaways from this
study
Find out how to drive business impact through new and
...
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Rise of Big Data & Fall of Significance

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Big Decisions/Big Data

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Rise of Big Data & Fall of Significance

  1. 1. @The_ARF #ARFAM2014@The_ARF #ARFAM2014 Rise of Big Data & Fall of Significance: Big Decisions/ Big Data To be presented at this year’s ARF Audience Measurement Conference
  2. 2. @The_ARF #ARFAM2014 Big Decisions/ Big Data • We now live in a Big Data world so many of our ‘small world’ measurement assumptions no longer apply.
  3. 3. @The_ARF #ARFAM2014 Speakers: Brett Gordon, Ph.D – Columbia Business School Jerome Shimizu - InsightExpress
  4. 4. @The_ARF #ARFAM2014 Learn the results and takeaways from this study Find out how to drive business impact through new and shifting consumers behavior. Be privy to the latest and greatest cross-platform and modeling research. June 8-10, 2014 Marriott marquis, New York City 1535 Broadway (between 45th & 46th)

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