Augmented reality brings benefits to the creative process in rapid visualization, accelerating time-to-market and in adding new dimensions to the way teams collaborate. Here are five essential benefits of using AR in product design.
Five Benefits of Using Augmented Reality in Product Design
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ESSENTIAL BENEFITS OF USING
IN PRODUCT DESIGN
BRINGS PRODUCTS TO LIFE
AR allows us to pull the idea out of the
screen and drop it into the real world at full
scale. We can visualize in high fidelity much
earlier in the process, with a dramatically
lower level of investment when compared to
other forms of rapid prototyping.
AR enables us to pull in a broad range of
stakeholders to review in-progress, virtual
assets in a more natural way than ever
before. With AR we could stick our heads
inside the holographic model and see
internal details in their assembled state.
AR will revolutionize the way that people
physically interact with technology. Many current
AR executions simply put holographic screens
up in space, leveraging the known touchscreen
paradigm. It will involve all our senses in a more
natural, effective and engaging way.
With the tangible benefits of AR, we
could capture video walking around a
product, observing and understanding
the presence of each concept in the
context of the space and the ongoing
activity surrounding it.
AR can streamline development, especially when
paired with other prototyping methods. As a flexible
process employing a variety of tools, we can explore
a broad range of options, visualizing through virtual
means. This dramatically reduces our investment and
allows us to tweak and iterate at a rapid pace.