2010-09-20 - HU Minor Mobile Business Design - Mobile Phone Trends

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Presenation about current mobile trends in technology, applications and mobile users for students "Mobile Business Design" of the Hogeschool Utrecht.

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2010-09-20 - HU Minor Mobile Business Design - Mobile Phone Trends

  1. 1. Mobile Trends What will be next in mobile technology?
  2. 2. Jaap van Ekris
  3. 3. Agenda <ul><li>History </li></ul><ul><li>Technical Trends </li></ul><ul><li>Application Trends </li></ul><ul><li>User Trends </li></ul><ul><li>When it all comes together </li></ul>
  4. 4. History
  5. 5. Palm Symbian Microsoft Apple Google BlackBerry
  6. 6. GUI differentiation
  7. 7. GUI differentiation
  8. 8. The Big Players...
  9. 9. The Big Players...
  10. 10. TECHNICAL TRENDS
  11. 11. Technical Trends
  12. 12. Technical Trends Bandwidth Bluetooth IR UMTS Coverage LTE WLAN GPRS GSM
  13. 13. Technical Trend <ul><li>Mobile Payment </li></ul><ul><ul><li>Banks are interested </li></ul></ul><ul><ul><li>NFC chip has been available for years </li></ul></ul><ul><ul><li>Could lead to interesting applications </li></ul></ul>
  14. 14. Technical trends <ul><li>Screens </li></ul><ul><ul><li>become better </li></ul></ul><ul><ul><li>become thinner </li></ul></ul><ul><ul><li>become more flexible </li></ul></ul><ul><ul><li>become readible outdoors? </li></ul></ul>
  15. 15. TAT Technology Preview http ://www.youtube.com/watch?v=g7_mOdi3O5E
  16. 16. Technical Trends <ul><li>Touchscreens </li></ul><ul><li>Multi-touch </li></ul><ul><li>Gesture control </li></ul>
  17. 17. Microsoft Courier Technology Preview http://www.youtube.com/watch?v=UmIgNfp-MdI
  18. 18. Courier is alive...
  19. 19. Technical Trend <ul><li>Integration </li></ul><ul><ul><li>Microsoft: “Three screens and a cloud” </li></ul></ul><ul><ul><li>Apple TV </li></ul></ul><ul><ul><li>Google TV </li></ul></ul>
  20. 20. Samsung DLNA Media integration showcase http://www.youtube.com/watch?v=m5vie0bFRao
  21. 21. APPLICATION TRENDS
  22. 22. Application Trends <ul><li>Marketplaces </li></ul><ul><li>Sandboxed applications </li></ul>
  23. 23. Application Trends
  24. 24. Application trends <ul><li>Smaller is better? </li></ul><ul><li>Most predominantly doorway to webservice </li></ul><ul><li>Only 25% really buys software </li></ul>
  25. 25. Application Trends
  26. 26. Application Trends
  27. 27. Application trends <ul><li>Social Networking </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>FourSquare </li></ul></ul><ul><li>But what about privacy? </li></ul>
  28. 28. Application Trend <ul><li>Consumer empowerment </li></ul><ul><ul><li>Finding (cheaper) alternatives </li></ul></ul><ul><ul><li>Reading about real experiences </li></ul></ul><ul><ul><li>Trust becomes more important </li></ul></ul>
  29. 29. Application Trends <ul><li>Location based applications </li></ul><ul><ul><li>Local based search </li></ul></ul><ul><ul><li>Local based applications (NS Reizigers application) </li></ul></ul><ul><ul><li>Context sensitive applications </li></ul></ul>
  30. 30. Application Trends <ul><li>Augmented reality </li></ul><ul><ul><li>Voice </li></ul></ul><ul><ul><li>Visual (Layar) </li></ul></ul><ul><ul><li>Tactile Feedback </li></ul></ul>
  31. 31. Social Trends
  32. 32. Application Trends <ul><li>Various Social Networks drive integration on the web </li></ul><ul><li>“ There is an app for that” will become “There is a plug-in for that” </li></ul>
  33. 33. USER TRENDS
  34. 34. User Trends <ul><li>Technology is part of lifestyle statement </li></ul><ul><li>Mobile phone is the most important personal device </li></ul><ul><li>Texting is becoming more important than voice </li></ul><ul><li>E-Mail is becoming less important </li></ul>
  35. 35. User Trend <ul><li>Consumerization </li></ul><ul><ul><li>Phones </li></ul></ul><ul><ul><li>Laptops </li></ul></ul>
  36. 36. User Trends
  37. 37. User trends
  38. 38. User Trends
  39. 39. User Trends
  40. 40. User Trends
  41. 41. User Trends
  42. 42. User Trends <ul><li>E-Books </li></ul><ul><ul><li>Really hit a soft-spot, reaching critical mass </li></ul></ul>
  43. 43. User Trends
  44. 44. COMBINING TRENDS
  45. 45. Combining trends
  46. 46. Convergence
  47. 47. Convergence
  48. 48. Microsoft 2019 Integration Vision http://www.youtube.com/watch?v=RvtxupQmRSA

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