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Uxpa

Palestra sobre o papel do designer dentro do processo de inovação

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Uxpa

  1. 1. [ABOUT]
  2. 2. EDUCATION AWARDS With 14 years of experience, more than 30 awards received and 400 developed projects
  3. 3. Guiding organisations and individuals to innovate through design
  4. 4. EXPERIENCEMANAGEMENTENVISION
  5. 5. For local and global brands
  6. 6. Supported by a global network, with specific skills for different challenges
  7. 7. .global
  8. 8. Why design?
  9. 9. 3
  10. 10. 1
  11. 11. I’m a designer!
  12. 12. 2
  13. 13. "Design é a capacidade de resolver um problema e, mais que isso, gerar encantamento." MARIO FIORETTI
  14. 14. 3
  15. 15. AC UV volatility uncertainty complexity ambiguity
  16. 16. 1+2=3 Uma lente Ampla Flexibilidade
  17. 17. What f*ˆ#@@ design is ?
  18. 18. designer design
  19. 19. to design
  20. 20. O DESIGNER O PROCESSO O RESULTADO
  21. 21. DAVE BLAKELY
  22. 22. ?
  23. 23. “A designer is someone capable to create concrete value from just an idea. In other words, create a magical experience from an abstract concept. Therefore, design is related with doing and realization, balanced with imagination and dreaming.”
  24. 24. Quem é esse tal designer? Qual são seus super poderes? Qual sua missão?
  25. 25. A MISSÃO
  26. 26. “make the world a better place."
  27. 27. SUPER PODERES
  28. 28. o que é um bom design ?
  29. 29. razão emoção
  30. 30. New market codes
  31. 31. How can we find a new business opportunity on a established market?
  32. 32. Decoding the product’s archetypes
  33. 33. decoding Psychologists Final users Dealers The fear triggers The anxiety triggers The functionality triggers
  34. 34. Redefining it codes
  35. 35. And creating new symbols
  36. 36. That will matches the users' needs
  37. 37. To generate a new product experience
  38. 38. 27% of company’s revenue on the first year
  39. 39. o que é um bom processo?
  40. 40. PROCESSO
  41. 41. POSTURE & TIPS
  42. 42. Ready for the next 100 years
  43. 43. How to preparer an organization for the future, today?
  44. 44. Focusing on the human being
  45. 45. Unbalance
  46. 46. Relevant: The right format, for the right people, on the right time.
  47. 47. Create action: actionable and generate value through those actions
  48. 48. CONSUL, redefining its consumers
  49. 49. BRASTEMP, revisiting its value and vision
  50. 50. New Business Model
  51. 51. O DESIGNER
  52. 52. o que é um bom designer ?
  53. 53. CGH _ SDU (2012)
  54. 54. 40 pessoas | 20 horas | 10 idéias | 2 novos negócios
  55. 55. HOJE
  56. 56. A systemic intuition (synthesis and interrelation) Feel (self - empathy) Dreaming (forecast and backcast) (self) Realization (to others) With a visionary attitude (change maker) APPROACHPOSTURE& TIPS BASELINE
  57. 57. AMANHÃ
  58. 58. 3
  59. 59. OBG contato@jaakko.com.br www.jaakko.com.br www.redesignit.global + 55 11 9 8845 9577

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