DESIGN @ ESCOLA SP

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DESIGN @ ESCOLA SP

  1. 1. } Escola SP ++ jan 2013 { Thursday, February 7, 13
  2. 2. ? Thursday, February 7, 13
  3. 3. JAAKKO OU IACO MAS NÃO JACÓ, pls Thursday, February 7, 13
  4. 4. DESIGN THINKING Thursday, February 7, 13
  5. 5. DESIGN THINKING IS JUST A WAY OF Thursday, February 7, 13
  6. 6. A SIMPLE DESIGN WAY OF IS JUST A WAY OF THINKING Thursday, February 7, 13
  7. 7. OK Thursday, February 7, 13
  8. 8. Thursday, February 7, 13
  9. 9. OQ Thursday, February 7, 13
  10. 10. DESIGNERS Thursday, February 7, 13
  11. 11. Thursday, February 7, 13
  12. 12. 01 Pensar no contexto Thursday, February 7, 13
  13. 13. Thursday, February 7, 13
  14. 14. Thursday, February 7, 13
  15. 15. COMO POSSO MATAR A SEDE? Thursday, February 7, 13
  16. 16. 02 Buscar possbilidades Thursday, February 7, 13
  17. 17. Thursday, February 7, 13
  18. 18. COMO MAIS POSSO ME TRANSPORTAR? Thursday, February 7, 13
  19. 19. 03 Ter empatia Thursday, February 7, 13
  20. 20. Thursday, February 7, 13
  21. 21. QUEM É (SÃO) O(S) CENTRO(S)? Thursday, February 7, 13
  22. 22. 04 Não saiba de nada Thursday, February 7, 13
  23. 23. Thursday, February 7, 13
  24. 24. SOMOS MESMO GENIAIS? Thursday, February 7, 13
  25. 25. 05 Tenha dúvidas, não certezas Thursday, February 7, 13
  26. 26. POR ISSO, TESTE Thursday, February 7, 13
  27. 27. OK Thursday, February 7, 13 (2)
  28. 28. Thursday, February 7, 13
  29. 29. 2011 Thursday, February 7, 13
  30. 30. Precisamos olhar mais para frente Thursday, February 7, 13
  31. 31. Ter uma área mais “descolada” do dia a dia da empresa Thursday, February 7, 13
  32. 32. Mas como fazer isso? Thursday, February 7, 13
  33. 33. ? (2) Thursday, February 7, 13
  34. 34. Thursday, February 7, 13 } IM
  35. 35. Thursday, February 7, 13
  36. 36. Future Insights whirlpool Thursday, February 7, 13
  37. 37. FUTURE INSIGTHS Thursday, February 7, 13
  38. 38. INPUTS/ EXPLORAÇÂO REFLEXÃO/ CONVERSÂO FUTURE INSIGTHS COMUNICAÇÃO VALIDAÇÂO Thursday, February 7, 13
  39. 39. Thursday, February 7, 13
  40. 40. Conhecimento( Thursday, February 7, 13
  41. 41. Provocar( Conhecimento( Validar( Thursday, February 7, 13
  42. 42. CONHECIMENTO QUALIFICADO WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL( Thursday, February 7, 13
  43. 43. CONHECIMENTO QUALIFICADO PERCEBER Captação(de(informação( especializada( Thursday, February 7, 13 REFLETIR Transformar(a(informação( em(conhecimento( qualificado( EXPRESSAR Preparação(para(absorção( do(conhecimento( qualificado( WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(
  44. 44. Thursday, February 7, 13
  45. 45. LONGO MEDIO CURTO Thursday, February 7, 13
  46. 46. LATENTE INCONSCIENTE PERCEBER Thursday, February 7, 13 MACRO ECONOMY TRENDS (Brazil)
  47. 47. BEHAVIORAL STUDIES LATENTE INCONSCIENTE PERCEBER “CONTEMPORARY WOMEN” Thursday, February 7, 13
  48. 48. BEHAVIORAL STUDIES LATENTE INCONSCIENTE PERCEBER “YOUNG SPIRIT” Thursday, February 7, 13
  49. 49. BEHAVIORAL STUDIES INCONSCIENTE PERCEBER A B C LATENTE D E “THE NEW CONSUMERS CLASSES” Thursday, February 7, 13
  50. 50. Strategy Day Thursday, February 7, 13 Workshop Diretoria Future Day
  51. 51. Strategy Day Thursday, February 7, 13 Workshop Diretoria Future Day
  52. 52. Strategy Day Thursday, February 7, 13 Workshop Diretoria Future Day
  53. 53. Strategy Day Thursday, February 7, 13 Workshop Diretoria Future Day
  54. 54. Strategy Day Thursday, February 7, 13 Workshop Diretoria Future Day
  55. 55. Strategy Day EXPRESSAR Top Management Middle Management Team Thursday, February 7, 13 Workshop Diretoria Future Day
  56. 56. Strategy Day EXPRESSAR Top Management Middle Management Team Thursday, February 7, 13 Workshop Diretoria Future Day
  57. 57. + PROVOCAR Thursday, February 7, 13
  58. 58. PROCESSO PRE DO + PROVOCAR NEW Thursday, February 7, 13
  59. 59. RESUMINDO Thursday, February 7, 13
  60. 60. 01 Pensar no contexto Thursday, February 7, 13
  61. 61. 02 Buscar possbilidades Thursday, February 7, 13
  62. 62. 03 Ter empatia Thursday, February 7, 13
  63. 63. 04 Não saiba de nada Thursday, February 7, 13
  64. 64. 05 Tenha dúvidas, não certezas Thursday, February 7, 13
  65. 65. OBG Thursday, February 7, 13
  66. 66. } www.about.me/jko { Thursday, February 7, 13

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